跨境电商英语A卷

第1页共8页第2页共8页浙江农业商贸职业学院2016/2017学年第二学期2016级《跨境电商英语》期末试卷出卷人：王群考试时间：90分钟考试形式：开卷共8页__________系_____级专业班姓名学号____________题型IIIIIIIVV总分阅卷人分值2030301010100得分第I卷第I卷(1-4页)包括写作与阅读两部分，答题时间为45分钟。卷I和答题纸在开考时分发。PartIWriting(10’*2=20’)Directions:Forthispart,youareallowed20minutestowritetwoshortpassages.Youshouldincludeinyourpassagesallthegiveninformation.Youshouldwriteatleast60wordsbutnotmorethan100wordsforeachpassage.WriteyourpassagesonAnswerSheet.SectionAWritean-emailtoLiHua,afriendofyours,answeringhisquestionsabouthowtowritethedescriptionofaproduct.Thenecessaryinformationbelowshouldbeincluded.1.一个优秀的产品描述有助于买家了解产品并形成下单意向。2.由于买家都为境外客户，需要使用英文填写一切产品信息。3.必须将买家比较关注的产品的特色、功能、服务、包装及运输信息等展示出来。4.还应当包括产品的包装及配件信息、付款方式、物流方式、售后服务及承诺。SectionBWriteanemailtooneofyourcustomer,remindingherofaquickpayment.Thenecessaryinformationbelowshouldbeincluded.1.你所挑选的商品是本店最畅销的。2.该商品因其优良的品质和具竞争力的价格而深受欢迎。3.此商品现存货不多，很快就会售完。4.如果您现在购买，我们会给你10%的折扣。5.一旦确认支付，将在24小时内发出。PartIIReadingComprehension(10’*3=30’)Directions:Inthispart,thereisapassage.YouarerequiredtofinishSectionA,SectionBandSectionCafterreadingthepassagethroughcarefully.Youcanhave25minutestodothework.PleasegiveyouranswersonAnswerSheet.CBEandomnichannelarethemaintrendsoftheglobalmarket.Let’stakealookatthereasonswhythevaluesofCBEarewidelyrecognizedamongAPECeconomiesandwhyCBEisempoweringSMEstoentertheglobalvaluechain.Asia-Pacificregionhasbecomethedominantregionintheglobaleconomy,growingfasterthananyother,atarateof35.2%yearon.ThevaluesofCBEtoglobalSMEsarerecognizedamongAPACeconomiesbecauseoftwomajorreasons.Firstisthedisruptiveforceineconomiesthatareundergoingmassivepolitical,socialandeconomicchangestosupportCBE.Eventraditionally‘closed’economiesareputtingCBEatthehighestpriorityontheirdigital2020agenda.Second,SMEsarefast-growingduetodisruptiveinnovation.Byapplyingnewsetsofrules,valuesandmodelswhichultimatelydisruptand/orovertakeexistingmarketsbydisplacingearliertechnologiesandalliances,theseinnovativeSMEscreatenewmarkets.（1）InternationalresearchconductedbyUniversityofSouthCaliforniarevealedthat74%ofbusinessessurveyedconsideredCBEasthekeydisruptiveforceontheireconomyoverthenextthreeyears,82%indicatedthatCBEwouldhavegreatimpactonSMEsoverthenextthreeyears,and48%saidthatCBEwouldhavegreaterpriorityfortheircompanystrategyanddevelopment.Domesticmarketshavebecomematureandsaturated.CBEisthemostlogicalwayforfuturegrowth.Governmentsaroundtheworldhaverecognizedecommerceasanengineoffutureeconomicgrowth,especiallyinsupportingSMEstoexpandcross-border.SupportivepoliciesboostthedevelopmentofCBE.InternationalresearchconductedbyPayvisionshowedthat70%ofcompaniessurveyedindicatedthatsellingproductsandservicesoverseashasproventobeprofitable.While40%indicatedthatemergingmarketsweretheirprimaryfocus,and45%indicatethatChinawillbetheirmainfocusinthefuture.CBEisempoweringSMEstoenterglobalvaluechain,tosurviveinamatureandsaturatedcompetitivedomesticmarket,increasetheirspeedofdevelopmentandbroadentheirbusinessopportunities.（2）SMEswithhighinternetandtechnologyusagegrow2.1timesfasterthanSMEsthatdonotleveragetechnology,regardlessoftheindustry.60-80%ofecommerceexporterssurvivetheirfirstyearinbusinesscomparedwitha30-50%survivalratefortraditionalbusinesses.Ecommercefirmsonaverageexportto30-40differenteconomiescomparedwith3-4economiesfortraditionalexporters.That’s10timesmoreopportunitiesforbusinessgrowth.UsingCBEthebusinessrisksarereducedtoalevelwithlowerintensityofcompetitioninoverseasmarkets,andwiderreachofglobalmarkets.CBEoffersmore第3页共8页第4页共8页flexibilityandlowerbarriers,nogeographicalrestrictions,thusitincreasestheprofitmarginsforsellersandsavesmoneyforglobalbuyers.UnderCBEindustry,B2Bistheleadingforceindrivingtheindustryforward.Let’stakealookatthenumberofglobalB2B.AccordingtoFrostandSullivanreport(LINK),itisestimatedthatin2020,thetotalglobaltransactionalvolumeinB2BbusinesswillbetwicethesizeofB2Cbusiness,with6.7trillionUSDrevenue.Accordingto2015ecommercemarketplacedata,inChina,intermsofcross-bordersales,B2Crevenuedwarfedwith$221minB2B.ChineseecommercemarketreachedUSD2.3trillionin2015andalmost70%camefromB2B(ChinaInternetWatch).Inabsoluteterms,theEuropeanB2BecommercemarketisgrowingatafasterratethantheB2Csector.Yet,theB2Bsectorstillhasmajorgrowthopportunity.Morethan50%ofcompaniesmakepurchasesthroughecommerce,butlessthan22%ofcompaniesareactuallysellingthroughecommerce.WiththeintegratedonlineB2Bplatforms,acompleteservicechainismovedonline,shorteningthepurchasingcycleandcuttingthecostthroughlessmiddlemen.Buyinginbulkalsomeansanenhancedlogisticsefficiency.Andwithlargerordersize,businessesaremoreinclinedtoenterthisbusinesswithmoreprofitmargins.DidyouknowthatPradamakesabout20%oftheircollectioninChina?MiucciaPradatoldtheWallStreetJournal,“Soonerorlater,itwillhappentoeveryonebecauseChinesemanufacturingissogood.Theirskillsetisbetter,theirfinishingisbetter,andtheycanhandlethattypeoffashion.”ThisexampleillustratesthedemandfromoverseasmarketsforChinesehighqualityproducts.Ibelievewiththeincreasingproductivityandimprovedproductquality,made-in-Chinaproduct