联合利华英文介绍unilever

有家就有联合利华AbriefintroductionLogoHistoryMainbrandsUSLPBRIEFINTRODUCTIONUnileverisoneoftheworld’sleadingfast-movingconsumergoodscompanieswithproductssoldinover190countries.Morethan2billionconsumersworldwideuseaUnileverproductonanygivenday.Theirportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxuriousshampoosandeverydayhouseholdcareproducts.Theyproduceworld-leadingbrandsincludingLipton,Knorr(家乐),Dove,Axe(艾科),Hellmann(汉宏)’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,Pureit(净水宝)andSuave.Unilever’sheadquarterisinHanberg,theNetherlands（荷兰）andLondon.Thelogoiscombinedby25kindsofpatterncomposition.SUN:Ourprimarynaturalresource,thesunevokesUnilever'soriginsinPortSunlightandcanrepresentanumberofourbrands.HAND:Asymbolofsensitivity,careandneed.Itrepresentsbothskinandtouch.SPICE&FLAVOURS:Representschilliorfreshingredients.BIRD:Asymboloffreedom.Itsuggestsarelieffromdailychores,andgettingmoreoutoflife.HEART:Asymboloflove,careandhealth.HISTORYUnilevergroupisacompanycombinedbytheMargarineUniecompany“玛格瑞乃公司”andBritishLeverBrotherssoapcompany“利华兄弟公司”in1929.After80yearsofdevelopment,unileverhasbecomeoneofWorld'slargestdailyconsumergoodscompanies,with173,000employeesin100countriesandregions.The2009fiscalyear,thecompanyannualsalesofabout39.8billioneuros.Unileverhassetupsixmajorglobalr&dcenter,with264manufacturingbaseinsixstates.EveryyearUnileverspendmorethan5billioneurosinglobaladvertisingmarketingtotally.Inthelatest2011fortuneEnglishnets,Unileverranksthe136thofthe500strongenterprisesintheworld.COMPANYCULTUREUnilever'sgoalistoimprovePeople'sDailylife.Wemeeteverydayneedsfornutrition,hygieneandpersonalcarewithbrandsthathelppeoplefeelgood,lookgoodandgetmoreoutoflife.Weencourageouremployeesinpracticeinnovation,andaskedthemtoservethecommunityofnegativeinthestrongsenseofresponsibility.Tobelocalizedmultinationalcompanyisunilever'sglobalbusinesspurposes.Unileverbelievethatsuccessenterprisemustbeinaresponsiblemannermakingapositiveinfluenceonsociety.Weandsocialworktogethertocreatewealth,sharethewealth,supportlocaleconomicdevelopment,trainingtalentsforthesociety,andactivelytakecorporatesocialresponsibility.19世纪90年代，WilliamHeskithLever，联合利华的创始人之一，便提出了“减轻家务负担，让使用者生活更美好”的理念。联合利华的全球愿景:每一天，我们都致力于创造更美好的未来。我们的优质产品和服务，使人心情愉悦、神采焕发，享受更加完美生活；我们将激发人们：通过每天细微的行动，积少成多而改变世界；我们致力于减少对环境的不利影响，并提高积极的社会影响，引领负责任的增长方式，启发人们通过每天的小行动创造大不同。MAINBRANDSIn2000,UnileverboughtBestFoodmakingUnilevertheleadingplaceinspice（调味品）world.NowKnorrisunilever'sbiggestfoodbrand.InmostofEuropeandNorthAmericaofmargarine（人造黄油）anddaubsaucemarket,unileverisinthelead.Unileveristheworld'slargestteabagmanufacturers.Unileveristhemaintypeoficecreamproducers.Inmostpartsoftheworld,Unileveristhemarketleaderofpersonalcareandhomewashingproducts.homewashingpersonalcareBeiefIntroductionThreeyearsintoourUnileverSustainableLivingPlan(USLP)LaunchedinNovember2010,theUnileverSustainableLivingPlansetsouttodecoupleourgrowthfromourenvironmentalimpactwhileincreasingourpositivesocialimpact.Itisourblueprintforsustainablebusiness.OurPlansetsoutthreebiggoals.Underpinningthesegoalsareninecommitmentssupportedbytargetsspanningoursocial,environmentalandeconomicperformance.OurPlanisdistinctivebecauseitspansourentireportfolioofbrands,allcountriesinwhichwesellourproductsanditappliesacrossthewholevaluechain–fromthesourcingofrawmaterialstoourfactoriesandthewayconsumersuseourproducts.Wehaveestablishedobjectivemeasurementtechniques,includingappropriateestimatesandassumptions,foreachofourtargets.THANKYOU