---Whoinventedtheworld?---TheGod.ButJobshaschangedtheworld.ThestoryofAppleandSteveJobsYoungStevenJobsEducationCareerHealthConditionContentsPartICreatedByXushihao(徐仕豪)•Bornin1955inGreenBay,Wisconsin•AdoptedbyPaulandClaraJobstoliveinSantaClara,California•GraduatedhighschoolinCupertino,CaliforniaYoungStevenJobsYoungJobsandhissisterEducation•Skipped(跳级)5thgrade•Tookhisfirstelectronicsclassinhighschool•Afterschool,attendedlecturesattheHewlett-Packard(惠普)companywherehemetSteveWonzniakduringworkEducation•Graduatedhighschoolin1972•EnrolledinReedCollegeinOregon•Droppedoutafteronesemester•SleptonhisfriendsdormroomflooranddroppedinonclassesofinterestJobsincollegeBacktoAppleCreateNextLeavedAppleApple’sGrowthCreateAppleNowJobs’career•AfterspendingtimeinIndiain1974,JobsreturnedtoAmerica•HevisitedwithWozthehomebrewcomputerclub,butwasnotcontentwithjustthecreationofelectronics.Career--TheBeginningsofAppleCareer--TheBeginningsofApple•JobsconvincedWoztohelphimcreateapersonalcomputer,theAppleI•Jobs,withmarketinghelpfromafriend,hadthevisionofcreatingacomputercompanythatwouldmakeandsellpc’s.•AftershowingtheAppleItointowncomputerstores,Jobswasabletosell25.•AftersellinghisVolkswagonmini-bus,andaskingWoztosellhisscientificcalculator,thetworaisedenoughmoneytocreateAppleComputers.Career--Apple•JobsandWozsoldthemakingover$776,000fromsales•In1977,thetworeleasedtheAppleII,asingleboardcomputerwithonboardROMandacolorvideointerface(接口).Career--Apple’sGrowth•From1977to1983,Applecontinuedtogrowexponentially(以指数方式地).•In1981,IBMfinallyenteredthepersonalcomputermarket,andinjusttwoyearsbegantooutsell(卖的比…多)Apple.•AfterthefailureoftheAppleIIIandLisa,JobsneededanewcomputerthatcouldcompetewiththeIBMPC.•In1985,BillGatesconvincedJobstolicensethegraphicaluserinterfaceintheMacintoshtocreateWindows,whichcouldrunonIBMPC’sJobsandBillGatesCareer--Macintosh•In1984,ApplereleasedtheMacintosh,thefirstpersonalcomputerwithagraphicaluserinterface.•Ithad128Kofmemory,andwasexpandable.•Alongwiththemouse,theMacintoshwasthemostrevolutionarycomputermadeuptothatpoint.LeaveAppleCareer--leavingAppleAssalesoftheMacintoshtookoff,CEOJohnSculley(约翰·史考利)thoughtthatJobswashurtingApple’ssuccess,andgraduallyforcedJobstoleave.闭门思过中的乔布斯注:在1983年,乔布斯把百事可乐的CEO约翰·史考利挖到苹果当CEO。1985年,乔布斯被史考利和董事会扫地出门NeXTAndPixar•Appledidverypoorlyintheearlyandmid90’s,broughtonbypoorleadershipandstagnatingcomputerdesign.•NeXT’sagreatsuccesswithitbeautifuldesign•ThelateMacOXoperatingsystemisbasedonNeXTBackToAppleHeavyDebt,UnderDeficitLackofinnovationNocorebusinessSeverecompetition:MS,HP$1WhereshouldAppleheadfor?WhatwillthenewAppleCEOdo?ReformInApple•ManagementStructureRebuilding•CuttingTheUnneccessaryBusiness•InnovationAndDesignOriedtal•ConcernOnTheUserExperienceNewBeginningOfApple2001,ApplelaunchediPodANewTimeForMusic•TensofmillioniPodsoldallaroundthewold•Itunesstorebecomethelargestonlinemusicstore•LeadanewwayofmusicindustryRe-DefineThePhone•2007,ApplelaunchediPhone•2010,morethan50,000,000iPhonewassold•AppStoreisthelargestOnlineAppmarket•Leadingpeopletoatimewithsimple-smartcommunicationandentertaimentLivingWithoutPC•2010,ApplelaunchediPad,withlargetouchscreeenandpowerfulprocessor•HasatrendtoreplacethePC•LeadingaPad-Time•AnewchanllegeofcompetitorsCareer--now•Jobscontinuestoinnovate(革新)thecomputerindustry,spearheadingprojectsliketheiPod,iTunesanditsMusicStore,andhighendcomputer•UnderJobs’watch,Applehasenteredanewphaseofgrowthandprofitability,fueledbyhisimaginationandquestforperfectioniPad2imaciphoneipodipad1ThePresentAppleBecomethesecondlargestcompanyoftheWorldThelargestCellphoneProviderThehighestnetfitincomeThemostinnovativecompanyRunningtheOnlinecontentstoreHealthconditionInmid-2004,Jobsannouncedtohisemployeesthathehadbeendiagnosedwithacanceroustumorinhispancreas.2011Jobs’famouswords1.Innovationdistinguishesbetweenaleaderandafollower.领袖和跟风者的区别就在于创新2.Beayardstickofquality.Somepeoplearen’tusedtoanenvironmentwhereexcellenceisexpected.成为卓越的代名词,很多人并不能适合需要杰出素质的环境。3.IwouldtradeallofmytechnologyforanafternoonwithSocrates.我愿意把我所有的科技去换取和苏格拉底相处的一个下午4.StayHungry.StayFoolish常保饥渴求知,常存虚怀若愚