苏宁易购的物流模式分析

、、、、、、。O2O。21。。。。2009818B2C、3C、。IBMB2C320%3CB2C。30100030002013218.9。2012925、。2013219“”“”“SUNINGAPPLIANCECO.LTD.”“SUNINGCOMMERCEGROUPCO.LTD.”。。,,,;,,,,442002、、、、、。F724.6;F259.2A1005-152X201506(2)-0067-02AnalysisonLogisticsModeofSuning.comWangXiuli(HubeiUniversityofAutomotiveTechnology,Shiyan442002,China)Abstract:Inthispaper,weanalyzedthelogisticsmode,thelogisticssystemandthedistributioncharacteristicsofSuning.com.Inviewoftheexistingproblems,weproposedcountermeasuressuchasestablishingandperfectingthelogisticsdistributioninformationsys-tem,strengtheningthelogisticsinfrastructureconstruction,selectingthelocationofthelogisticsdistributioncenterscientificallyandem-phasizingonthelogisticstalentscultivationetc.Keywords:Suning.com;logistics;modeanalysis2015-04-01。doi:10.3969/j.issn.1005-152X.2015.06(2).01667--2015346。,,、,。“”100220。2437。“”60125。2013SAP(76.79,1.10)LES。1。、。。40%。2。。B2C。3。、。B2B。1。。“”111814181122181822。2。。、、。。3。IBMSAP。。4。。、。。5。。。1。。。、、、“”。2。、。3。、。。4。。。1。①、②③68--2015346④⑤。2。①。②。③。。。3。①。、、、。、、。②。、、。。③、。。④、、。4。。。。。。[1],.—[J].,2013,9.[2].[J].,2013,(6).[3],.[J].,2011,(17).[4].B2C[D].:,2011.、、。。。,,,。、。。“”,,。。、。,。WTO。。“”。、。[1].—[J].,2015,(4):51-54.[2].[J].,2015,(5):230.[3].[J].,2014,(24):52-53.[4],.[J].,2014,(13).[5],.[J].,2015,(3):108-109.74--