Visual-communication-design-under-the-influence-of

龙源期刊网作者：任淼来源：《大东方》2017年第08期Abstract：Visualcommunicationdesignplaysanimportantroleinthedesignhistoryofourcountry，andithasundergonetremendouschangessofar.Nowadays，theemergenceofdigitalmediahaschangedthemodeofinformationdissemination，butalsochangedthepeople'saccesstoinformationhabits，thesechangesarethevisualdesigncannotbeignored，itwillinevitablyaffectthedevelopmentofvisualcommunicationdesign.Keywords：visualcommunicationdesign；digitalmedia；transformationFirst，therelevanttheoriesofvisualcommunicationdesign1，theconceptofvisualcommunicationdesignInrecentyears，duetothegraphicdesigncannotmeettheneedsofprofessionaldevelopment，majorcollegesanduniversitieshavebeenchangedtothegraphicdesignofvisualcommunicationdesign，anditalsoshowsthatthegraphicdesignandvisualcommunicationdesignistheinheritanceanddevelopmentofthe.Graphicdesigniscalledflat，andhasalottodowithprinting，whetheritisbookbindingdesignorposterdesign，orpackagingdesign，arepresentedintheformofprinting.Withthedevelopmentofscienceandtechnology，3Dprintingtechnology，peoplenotonlyrelyontheinformationtransferprintingmode，andmorediversifiedwaytoshowtotheaudience，whichisbeyondthescopeofgraphicdesign，sothevisualcommunicationdesignconceptalsocameintobeing.Two，therelationshipbetweendigitalmediaandvisualcommunicationdesignThetraditionalvisualcommunicationdesignismainlybasedonthepaper，soitsmessageisone-way，thedesignersinthework，theaudiencedidnotrealizethesituation，pushinformationtotheaudience，andthismodeofcommunicationisakindofpassiveway，thusitisverydifficulttoachievebetweendesignerandaudiencecommunicateandfeedback，sothetraditionalvisualcommunicationdesignisdifficulttobeadesigner'sintentiontopassoutthecomplete.Thegreatestadvantageofthedigitalmediaistheinteraction，whichmeansthattheaudiencedonotpassivelyappreciatethedesignworks，butactivelyacceptthecontenttobedisplayed.Thismodeofcommunicationembodiesmorehumane，moreinlinewiththeconceptofmoderninformationdissemination，thevalueoftheworktomaximize.龙源期刊网，theinfluenceofdigitalmediaonVisualCommunicationDesign1，interactivecommunicationThetraditionalvisualcommunicationdesignismainlybasedonthepaper，soitsmessageisone-way，thedesignersinthework，theaudiencedidnotrealizethesituation，pushinformationtotheaudience，andthismodeofcommunicationisakindofpassiveway，thusitisverydifficulttoachievebetweendesignerandaudiencecommunicateandfeedback，sothetraditionalvisualcommunicationdesignisdifficulttobeadesigner'sintentiontopassoutthecomplete.Thegreatestadvantageofthedigitalmediaistheinteraction，whichmeansthattheaudiencedonotpassivelyappreciatethedesignworks，butactivelyacceptthecontenttobedisplayed.Thismodeofcommunicationembodiesmorehumane，moreinlinewiththeconceptofmoderninformationdissemination，thevalueoftheworktomaximize.2，changesinformsofexpressionFromthebeginningofthevisualcommunicationdesigntothemultidimensionaltrendoftransformation，wecanseethatthevisualcommunicationdesignischangingfromastatictwo-dimensionalformtoadynamicandmultidimensionalform.Throughthesupportofcomputertechnologyandnetworktechnology，theappearanceofmultidimensionaldesignformistheportrayalofthevisualtransmissiondesignfromrealitytovirtual.Thevirtualizationofdesignexpressionsfacilitatesthefasterandfasterdeliveryofinformation.Virtualvisualdesignisapurelydigitalmeansofdisplay，andallofitsvisualelementsandinformationaremadeupofnumbers，whichmakesitsaccuracygreatlyimproved.Andthevirtualtechnologycancreateagoodvisualcommunicationenvironment，thisenvironmentisbasedondigitaltechnology，combinedwithtext，imagesandsounds，itiseasytolettheaudienceeffectivelyandquicklyacceptinformation，lettheaudiencefeelthesenseofreality，theauthorcreatedavirtualscene，thepersonificationofdelicacycombined，theMarvelSuperHeroes，withlivelymusic，maketheworkmoreattractiveeyes.Four，EpilogueIntheinformationsocietythepursuitoftechnology，wecanfeeltheyearningforanewwayofcommunication，designersneedtodoistopromotethenewmeansofcommunication，communicationdesignmorediversified，humanizeddesignwillmakethevision，towardamorebroaddevelopmentdirection.Reference：[1]ZongBaihua.Beijing：theCommercialPress，2011.[M].mood龙源期刊网[2]WuSheng.Scenerevolution[M].Beijing：ChinaMachinePress，2015.7.[3]HeJie.Thedevelopmenttrendofvisualcommunicationdesign[J].decoration，2002.[4]Fang.Digitalartdesign[M].Wuhan：WuhanUniversityofTechnologypress，2004.（作者单位：齐鲁工业大学山东济南）