Innovation-overview-上课

INTRODUCTIONTOINNOVATIONMANAGEMENT(INN001,5p.)LOCATIONSTeachingthefirstthreeweeksmainlyintheMath’shouseSölvegatan18Thefollowing4weeksinCIRCLE’snewlocationatSölvegatan16(MNO-house)–Mondays10-12:Lecture–Tuesdays13-15:Lecture–Wednesdays/Thursdays10-15:Seminarcontents•Theroleofinnovation•Whatisinnovation?•Whatisinnovationmanagement?•Modelsoftheinnovativeprocess1KeyConceptsinInnovationManagementTheaimofinnovation...•Dependsonthetypeoffirm•Goalismostlytosurvive,togrow,tomakeprofit•R&Ddepartmentsgenerallystriveforthebesttechnicalsolution...•...butwhatmattersforinnovationishowitinfluencessurvivalchances,profitandgrowthopportunities!InnovationandthecorporatestrategyInnovationmanagement.....•hastobeunderstoodasacoreprocessoftheorganisation-Itisrelatedtowhatisbeingproduced•Isalongtermrace•Isaboutcontinuity•Hastodealwithcomplexity!!•IsaboutbeingsystematicdevelopingroutinesaroundinnovationWHATISINNOVATION?•Invention•Technology•Innovation•Creatingneworimprovedproducts,processesandservices•Knowledgeandlearning•UncertaintySchumpeter’sdistinctionbetween”Invention”and”innovation”•An’invention’isanidea,asketchormodelforaneworimproveddevice,product,processorsystem.Ithasnotyetenteredtoeconomicsystem,andmostinventionsneverdoso.•An’innovation’isaccomplishedonlywiththefirstcommercialtransactioninvolvingthenewproduct,process,systemordevice.Itispartoftheeconomicsystem.DimensionsofInnovation–Productinnovation:changesinthethings(productsorservices)whichanorganizationoffers–Processinnovation:changesinthewaysinwhichtheyarecreatedandelivered–Positioninnovation:changesinthecontextinwhichtheproductorservicesareintroduced–Paradigm(概念，思想)innovation:changesintheunderlyingmentalmodeswhichframewhatanorganizationdoesthe‘4Ps’ofinnovationAccordingtothedegreeofcodification（编撰成法律文本）Informationtotacitknowledge（对约定俗成的知识，共识）WisdomTacitknowledgeExplicitKnowledgeInformationDataTacit约定俗成的认定Codified编撰成法律文本的Figure1.1Dimensionsofinnovation©2005JoeTidd,JohnBessantandKeithPavittIncremental增长Radical彻底的，激进的Figure1.4Componentandarchitecturalinnovation©2005JoeTidd,JohnBessantandKeithPavittPatents©rightsScientificpapersScientificpapersTradesecretsTradesecretsSharedexpertiseCodificationPropertyDisclosureCompletelytacitFullycodifiablePrivatelyownedPublicRestrictedaccessFullydisclosedKnowledgeproductspaceSource:DavidyForay(1994)TheknowledgeofinnovationTriggers引发ofdiscontinuity•Newmarketemerges•Newtechnologyemerges•Newpoliticalrulesemerge•Runningoutofroad•Changeinmarketsentimentorbehaviour•Deregulation违规orreregulation•Fractures反常along’faultlines’•Unthinkableevents•Businessmodelinnovation•Shiftsintechno-economicparadigm概念•ArchitecturalinnovationImportantcontextual前后关系factors•Typeofsector•Sizeoffirm•Thecountryandregion•Thestageintheindustrylifecycle•PoliticalregulationsAbernathy&Utterback’s–industrylifecycles•Thefluidphase–co-existenceofoldandnewtechnologies–rapidimprovementofboth→’thesailingshipeffect’–Target:Whatproductandwhatmarket?–Technical:Whatproductwhowillproduceit?–ExperimentationImportantcontextualfactors•Globalisation全球化•Sustainability可持续化•Networkingorganisation网络组织•Thetransitionalphase过渡阶段–Adominantdesign出现新的主流设计•Convergence集中表现aroundonedesign•Rollingbandwagon→innovationchanneledaroundacore(指政治上或商业上的)时尚,浪潮,声势浩大的活动•setofpossibilities→atechnologicaltrajectory轨迹–Imitationanddevelopment•Reliability,cheaply,higherfunctionality,quality•Thespecificphase个性化形成–Rationalization合理化&scaleeconomies–Differentiationthroughcustomization–ScopeforinnovationbecomessmallerTable1.2Stagesininnovationlifecycle©2005JoeTidd,JohnBessantandKeithPavittThreekeyquestions1.Howdowestructuretheinnovationprocess?2.Howdowedevelopeffectiveroutines?3.Howdoweadaptordevelopparallellroutinestodealwithincrementalvs.discontinuousinnovation?Conclusions•Differentkindofinnovations•Contextspecific特定背景•Innovationhasdifferentstages•KnowledgeisthekeyRepetitionFourdimensionsofinnovation1.Product,process,position,paradigm理念2.System-Component3.Incremental-Newtothefirm-Radical4.Codified-TacitFigure1.4Componentandarchitecturalinnovation©2005JoeTidd,JohnBessantandKeithPavittRepetition1Innovation:•Dependsonthetypeoffirm,sector,industrylifecycle,countryandsoon•Dependsonthe”environment”•Goalismostlytosurvive,togrow,tomakeprofit•Technicalsolutionsvs.societalandorganisationalaspects•DifferentfrominventionInnovationmanagement•Coreprocess•Production•Commercialisation–design,marketing,resources,competence•Longterm•Continuity•Complexity•Systematic,routinesNewfactorsaffectinginnovation•Globalisation•Sustainability•NetworkingorganisationChapter2:Theinnovationmanagementprocess–Evolvingmodelsoftheinnovationprocess–Canwemanageinnovation?IntroducingtheconceptsofOrganizationalRoutinesorCapabilities–Specifythedifferentphasesoftheinnovationprocess–HowcontextaffectsinnovationFirstandsecondgenerationmodelsR&DDESIGN&ENGINEERINGMANU-FACTURINGMARKETINGSALESFirstgeneration(50’s-60’s):Technologypush“Linearmodel”MARKETNEEDSMARKETINGDEPT.R&DMANU-FACTURINGSALESSecondgeneration(mid60’s-70’s):Demandpull3rdgenerationmodelResearchKnowledge