连锁超市选址策略探析

64Vol.6No.420068JournalofShandongInstituteofCommerceandTechnologyAug.2006(,266100):,:;;:F721.7:A:1671-4385(2006)04-0021-03TacticsOfChainSupermarketsSiteSelectionAnalysisZHAOQi(QingdaoHismileCollege,QingdaoCity,ShandongProvince266100,China)Abstract:Theselectiontochainsupermaketssitemustbeappledtosciencemethods,toanalyzeandstudymostrelatedtactevsseriously.Thesiteselectionstandardsofmanydomesticchainsupermarketsatpresentformedbyseveralpiecesofmodulemainly,suchascitytestsandassesses,investigationofcommercialcircles,surveyingandstudyingthegoalshopandcomprehensiveappraisaletc.Keywords:ChainSupermarket;SiteSelection;commercialcircle:2006-01-01:(1977-),,,,,,,,,,,,,,,,,,,:()()();;12,,,,,,,:55%70%,,15%25%,,,,,[1]:(),(),,:Dab=d1+PbPPa:Daba;dab;Paa;Pbb,,,,,,(),,,,,,,():,,,()=,,,,,,:(P)=,,,,(),,:;;;;;;,:IRS=CRERFIRS;RE;C;RF,,;,,22,,,,;(),;;;;;()(),,,::[2]-=--=()-()=:=(-)Y=(P-P0)Q=+=+C,=Y=C,(P-P0)Q=F+QVQ3=F(P-P0)-VPQ3=FP(P-P0)-V=F(P-P0)P-VP=-:=(1-)100%,:30%;20%30%;10%20%;10%,SWOTSWOT(Strengths)(Weaknesses),(Opportunities)(Threats),SWOTBSWOT:(Strengths)(Weaknesses)(Opportunities)(Threats),,,,,SWOT,,,:[1].[M].,2000[2].()[M].,2003.(:)32