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McKineyOnlinecasestudyTostepthroughthiscaseexample,wewillgiveyousomeinformation,askaquestion,andthen,whenyouareready,giveyouasampleanswer.Wehopethattheexercisewillgiveyouasenseoftheflowofacaseinterview.(Pleasenote,youcanstopthisexerciseandpickupwhereyouleftofflater.Yourcookiesmustbeontousethisfeature).Inthisexercise,youwillansweraseriesofquestionsasthecaseunfolds.Weprovideourrecommendedanswersaftereachquestion,withwhichyoucancompareyourownanswers.Wewanttoemphasizethatmostquestionsinacasestudydonothaveasinglerightanswer.Inalivecaseinterview,wearemoreinterestedinyourexplanationofhowyouarrivedatyouranswer,notjusttheansweritself.Aninterviewercanalwaysassessdifferentbutequallyvalidwaysofapproachinganissue,andthenbringyoubacktotheparticularlineofinquirythatheorshewantstopursue.Youshouldalsokeepinmindthatinalivecase,therewillbefarmoreinteractionwiththeinterviewerthanthisexerciseallows.Forexample,youwillhavetheopportunitytoaskclarifyingquestions.Finally,alivecaseinterviewwouldtypicallybecompletedin30-45minutes,dependingonhowthecaseevolves.Inthison-lineexercise,thereisnotimelimit.Thereareeightquestionsinthison-linecasestudy.Thiscasestudyisdesignedtoroughlysimulateoneduringyourinterview,soyouwillnotbeabletoskipaheadtothenextquestionuntilyouhaveansweredtheoneyouareon.YoucanrefreshyourmemoryofpreviousanswersbyclickingthehighlightedQ&Alinkstotheleft.Toprinttheanswer,clickontheprinticonthatappearsintheTOPRIGHTcorner.Attheend,youcanprinttheentireon-linecasestudyatonce.ThecaseQuestion1ClientGoal:DoublethenumberofrecruitswhilemaintainingtheirqualitywithminimalincreaseinresourcesexpendedOurclientrecruitsgraduatingcollegeseniorsforentry-levelpositionsinlocationsaroundtheworld.Itcurrentlyhiresandplaces500graduatesperyearbutwouldliketotripleinsizeoverthenexttenyearswhilemaintainingquality.Assumethattheincreasemustallcomefromhiringgraduatingseniors.(Inanactualcase,youmaynotbegiventhisandotherassumptionsunlessyouask.)Theclient'scurrentrecruitingbudgetis$2millionannually,andwhileitisinastrongfinancialposition,itwouldliketospendasfewadditionalresourcesaspossibleonrecruiting.McKinseyisadvisingtheclientonwhatstepsitwillneedtotakeinordertomeetitsgrowthtargets,whilestayingwithinitsbudgetconstraints.Q1:Whatleversdoestheorganizationhaveatitsdisposaltoachieveitsgrowthgoal?A:Somepossibleleversaregivenbelow.It'sterrificifyouidentifiedseveraloftheseandperhapssomeothers.•Attractmoreapplicantsatthesamecost•Reviewthelistofcampusestargeted(e.g.,optimizeresourceallocationacrossschools).Thereviewmayresultinaddingcertainhigherpotentialcampusesandeliminatingotheronesthatappeartohavemorelimitedpotential.•Reviewrecruitingapproachateachcampus(e.g.,optimizecost-effectivenessofmessagesandapproachesateachschool).•Extendofferstoahigherpercentageofapplicantswhilemaintainingquality(e.g.,reducethenumberofpeoplewhoareturneddownwhowouldhaveperformedequallywellinthejob)•Improveacceptanceratesamongofferees(e.g.,bettercommunicatethebenefitsofthejobrelativetoalternativesorimprovetheattractivenessofthejobrelativetoalternatives)Question2Fortheremainderofthediscussionwe'dliketofocusonthetwospecificleversinvolvingattractingmoreapplicantsatthesamecost.•Reviewthelistofcampusestargeted(e.g.,optimizeresourceallocationacrossschools).Thereviewmayresultinaddingcertainhigherpotentialcampusesandeliminatingotheronesthatappeartohavemorelimitedpotential.•Reviewrecruitingapproachateachcampus(e.g.,optimizecost-effectivenessofmessagesandapproachesateachschool).Pleasenotethatifyouidentifieddifferentbutequallyvalidlevers,theinterviewerwouldbeabletoassessthem.Butforthepurposeofthiscasestudy,wearegoingtofocusonthesetwolevers.Q2:Howwouldyouinitiallyapproachdeterminingwhethertheclientcanincreasehiringbyadjustingthelistofcampusestargeted?Whatsortofanalysiswouldyouwanttoconductandwhy?A:Youmighttakethefollowingapproach,wherewe'veoutlinedtwoavenuesofanalysis:•Estimatethehiringpotentialacrossschools•Analyzethenumberofhiresbyschooloverthelastseveralyears•Developacomprehensivelistofschoolsthatmeetourrequirementsandaminimumsetofstandardsforrecruits•Surveyseniorsattheseschoolstodetermineinterestinanentry-levelpositionwiththeclient•Considerthesizeofthegraduatingclassateachschool,determinehowthatclassmightbesegmented(e.g.,eachclasscouldbesegmentedbydisciplineorsegmentedbasedoncareerinterestsinresponsetothesurvey),thencalculatethesizeofeachsegment•Estimatetheoptimalcost-per-hireacrossschools•Comparethecurrentcost-perhireacrossschools•Identifyopportunitiestodecreasethecost-per-hireateachschoolHelpfulTipYoumayhaveaslightlydifferentlist.Whateveryourapproach,welovetoseecandidatescomeataprobleminmorethanoneway,butstilladdresstheissueasdirectlyandpracticallyaspossible.Ingivingtheanswer,it'susefulifyouareclearabouthowtheresultsoftheanalysiswouldhelptoanswertheoriginalquestionposed.Question3Twenty-fivepercentoftheannualrecruitingbudgetisspentoncandidates(i.e.,attracting,assessing,andgettingthemtoaccept).Twentypercentofhiresarecategorizedasmostexpensiveandhaveanaveragecost-per-hireof$2,000.Q3:Whatistheaveragec