M4U1-Project资料

ProjectcommercialadsPSAseducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfareadvertiseproductsorserviceAnadcampaign?Atthesametime,theyencouragethosewhoeasilygiveuplife,andencouragethemtoliveon.lovelifeaimstocareforvulnerablegroupsofchildren.Whenever,donotgiveup,cherishlife.1.Whatisanadcampaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.2.Whatmediacanyouemployinanadcampaign?Wecanemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.NewspaperstelevisionpostersInternetNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Ifyouwanttobuildanadcampaignsomeday,whatquestionsshouldyoufirstconsider?1).Whoistheaudienceforyouradcampaign?2).Whatdoyouwantyouradcampaigntosay?3).Howdoyoureachyouraudience?Para1:Ifwewanttostartasuccessfuladcampaign,whatmustwedo?Whatotherimportantthingsthatweshouldfigureout?DetailedreadingWemusthaveaclearaimandanaudienceinmind.Weshouldfigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Whoistheaudienceforyouradcampaign?Whatdoweneedtodotodetermineouraudience?Weneedtodoalittleresearchandanalysisinadvance.Whatdoyouwantyouradcampaigntosay?Importantthingyouneedtodointhisstep:AlwaystrytoappealtotheaudienceHow?GatherinformationfromtheresearchHowdoyoureachyouraudience?Aim/goalGetyourmessageacrossHowtodecidetheapproachthatweuseItdependsmainlyonyourtargetaudience.Tobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gatheri__________fromyourresearch;*itisimportanttoalwaystrytoa_____tothewaytheaudiencewillr_____.StepThree*employdifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachLanguagePointsUsefulphrasesinpassage1have…inmindfigureoutgetsbtodosthdoalittleresearchandanalysisinadvanceappealtosb/sthreactinacertainwaybeconcernedwith/about…getsthacrossputtogetheranadcampaigndependmainlyon…1.记住…(L4)2.弄清楚，弄懂(L4)3.让某人做某事(L5)4.提前做点研究和分析(L11)5.吸引，引起兴趣(L18)6.作出预期的反应（L22)7.对…关注/感兴趣的(L22)8.把…表达清楚(L26)9.组织一场广告宣传活动10.主要取决于，依赖于(L28)1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.有别于一则具体的广告,广告宣传活动是一个有组织的广告计划,用各种不同的广告形式以吸引特定的目标受众。prep./adj.不像,不同于,与……有别她不像她妈妈；她很高，而她妈妈很矮。Sheisunlikehermother;sheistallwhilehermotherisveryshort.作为一对双胞胎,他们完全不象。Astwins,theyarecompletelyunlike.Unlikeprep./adj.不像,不同于,与……有别•Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.1)Thegirlwhoisstandingthereisaclassmateofmine.Thegirl_______thereisaclassmateofmine.2)Thebuildingwhichwascompletedlastyearisourlibrary.Thebuilding________lastyearwasourlibrary.standingcompleted…….reachacertainaudience…(line2)Heisliabletobereachedbyflattery.他容易被谄媚奉承所打动。Herabilitytoreachalargeaudienceistheresultofhardworkandprofessionaldedication.她之所以能赢得大批观众，是刻苦工作和一心钻研业务的结果。2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.getsb.todosth.让某人做某事我将让我的叔叔帮我解决这个问题。Iwill_______________mesolvetheproblem.getmyuncletohelpgetsbtodosth.让某人做某事Iwillgetmyteachertohelpcheckthespellingforme.getsb/sthdoing使----不停地做某事Canyougetthatoldcargoingagain?getsthdone使某事发生，使完成某事I’llnevergetallthisworkfinished.3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定，决定determinedadj.有决心的，意志坚定的determinationn.决心determinetodo=bedeterminedtodo=makeupone’smindtodo决心做某事determinethat=bedeterminedthat…Thesizeofyourfeetdeterminesthesizeofyourshoes.Hedeterminednottogofarthatnight.Wearedeterminednottoadopthissuggestion.1）Johnwasdismissedlastweekbecauseofhis______attitudetowardshisjob.A.informalB.casualC.determinedD.earnest2)The______youngmanleftthecompany,______nevertocomeback.A.determined;determinedB.determining;determiningC.determined;beingdeterminedD.determining;havingdetermined时态从句动词形式主句动词形式与现在事实相反didwould/could/should/mightdo与将来事实相反1.did2.weretodo3.shoulddowould/could/should/mightdo与过去事实相反haddonewould/could/should/mighthavedo1.如果我是一只小鸟，我就可以在天空飞翔。IfIwereabird,Icouldflyinthesky.2.如果他被录取了，他会告诉我的。Ifheshouldbeadmitted,hewouldtellme.3.如果你听我的，你就不会在考试中不及格了。Ifyouhadtakenmyadvice,youwouldn’thavefailedintheexam.如果不是因为那时英国人害怕入侵，隧道早已建成了。If,atthattime,theBritishhadnotfearedinvasion,itwouldhavebeencompleted.4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Itistime(forsb)todo...是该做…的时候了Itistimethatsb.didsth.Itistimethatsb.shoulddosth.Should不能省十二点了，我们该去食堂吃午饭了。tistwelvenow,so___________________________v.1)有感染力有吸引力;使(某人)感兴趣Thismusicistooold-fashionedtoappealtopeopleanylonger.2)恳求,呼吁Thepoliceappealedtothepeoplenottopanic.*向某人恳求帮助*appealtosb.forhelp5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.1)Teachingasacareer_______tomanypeoplebecauseofthelongh