7GoodBusinessLetter服装专业英语-PPT精选文档

ivanzxl1261Chapter7GoodBusinessLetterContents7.1Introduction7.2Envelope7.3ThePartsofBusinessLetters7.4ModelLetters7.5E-mailivanzxl12627.1Introduction–attractivebusinessletter–profit–businessopportunities.–writingguidelineofgoodbusinessletterinclothingindustry.Beclear,briefandbusinesslike;Don’twriteconfused,overlongorpointlessletter;Bepolite,friendlyandinformal;Writetocommunicate;Writeconciseandpurposefulletter.ivanzxl12637.2Envelope7.2.1EnvelopePattern–letterhead–quality–tastes–insideaddress–samestyleStampEnvelopePatternReturnAddress:PoloCo.Ltd.36,OxfordSt.London,W,5EnglandVIAAIRMAILTo:MerchandiseGroup26CaliforniaAvenueSeattle,WA6288AttentionofMr.SmithUSAivanzxl12647.2.2EnvelopeRemark–remarkwordsAirMail,PrintedMatter,Express,Registered,etc.ByCourtesyofMr.……orByFavorsofMiss……etc.AttentionofMr.……orRecommendingMr.……etc.ivanzxl1265LecturingExercises–1.Writeoutsomespecialnotesofenvelope.–2.Giveanexampleofillustratedenvelope.ivanzxl12667.3ThePartsofBusinessLetters7.3.1LetterPattern–internationalbusinessletters–definitesequence–convenient–standardpattern.ivanzxl1267FullBlockStyleLETTERHEADReferenceNumberDateInsideName&Address…………………………AttentionLine………SalutationSubjectHeadingBodyofLetter…………………………………………………………………………………………………………………………………………………………………………………………ComplimentaryCloseCompany’sNameWriter’sSignatureWriter’sTypedNameTitlePostscripts/Enclosureivanzxl12687.3.2ExplainingofLetterPattern–LetterheadName&AddressCableAddressTradeMark–Datelineinonestraightlinetwoformsindatelinewriting–USA:May1,2019or1May2019–UK:1stMay2019ivanzxl1269–ReferenceNumberDocumentNumber.–InsideName&AddressNameTitleCompanyNameStreetAddress(P.O.BoxNo.)CityState(Province)Country–AttentionLineTheletterreceiverivanzxl12610–SalutationflushwiththefirstlineoftheinsideaddressThepunctuation–comma“,”(forUK)–fullstop“:”(forUSA)salutation–FormalSalutation:•Sir,orMadam,–InformalSalutation:•DearSir,orDearMadam,–SubjectHeadingAbriefaboutthecontentsofthemessageivanzxl12611–BodyofLettermainpartofthemessageoneparagraphfewparagraphs–ComplimentaryClosesignatureverticalcenterrightmargin.typesofgeneralcomplimentaryclose–Respectfullyyours–Sincerelyyours–Trulyyours–Yoursfaithfullyivanzxl12612–Writer’sInformationCompany’sNameWriter’sSignatureWriter’sTypedNameandTitle–Postscripts/Enclosurepricelistgoodscataloguespecialwordingivanzxl12613LecturingExercises–1.Writeoutthemajorpointsofabusinessletter.–2.Writealetterwithfullblockstylebyyoursuggestion(anytopic)ivanzxl126147.4ModelLetters7.4.1EnquiryandOrder–simplicity–clearing–categorylist–pricelist–unitprice–sampleswatch–brief–receiverivanzxl1261518May2001GarmentProductsInc.312WesternHighwayAustinUSADearSirs,Weshouldbegladtoknowwhetheryousupplylotsofcottonmen'sshirts,blouses,shorts,overallsandjeans,etc..③Wealsorequirelotsreversiblewoolblankets,pleasesendusthecategoryofanygoodsthatyourecommendorsupplyfromstock.Welookforwardtoyourearlyreply.Yoursfaithfully,R&kTradingOfficeIvyWangIvyWangMerchandiserCaseI:AFirstEnquiryivanzxl12616CaseII:ReplytoaFirstEnquiry28May2001Mrs.IvyWangR&kTradingOffice8WhitStreetManchesterEnglandDearMrs.Wang,Thankyouforyourenquiryof18May.Wearepleasedtohearthatyouareinterestedinourproducts.Wearesendingyouacopyofourlatestcataloguesunderseparatecover,togetherwithsamplesofsomeofourproducts.Wealsomanufactureawiderangeofleathergarmentsinwhichyoumaybeinterested.Theyarefullyillustratedinourcatalogueandareofthesamequalityasourwovenproducts.Mrs.Liuwillbeabletoshowyousampleswhenshevisits.④Welookforwardtoreceivinganorderfromyou.YoursSincerely,GarmentProductsInc.KevinZhangKevinZhangManager④我们还生产各种皮衣服装，贵公司如感兴趣，可参看产品目录中所刊登的插图，和我们的机织产品同样具有高质量。刘太太拜访时将向您展示样品。ivanzxl12617CaseIII:ConfirminganOrder(I)16July2001JennetGarmentInc.ShenzhenChinaDearSirs,Wearepleasedtosaythatthemohairrugs,whichyoudispatchedon25thDecemberweredeliveredingoodconditionon3rdMarch.⑤Thecareandpromptnesswithwhichyouhaveattendedtoourorderareverymuchappreciated.⑥Yoursfaithfully,R&kTradingOfficeIvyWangIvyWangMerchandiserivanzxl12618CaseIV:ConfirminganOrder(II)5March2001Mr.CKMerchandiserWoolGarmentInc.Bradford&YorkshireUKDearSir,Wewanttosayhowpleasedweweretoreceiveyourorderof18thMayforcottonprintsandwelcomeyouasoneofourcustomers.Weconfirmsupplyoftheprintsfabricatthepricesstatedinyourletterandarearrangingfordispatchnextweekbyship.Whentheproductsreachyou,wefellconfidentyouwillbecompletelysatisfiedwiththem,infact,atthesepricesofferedtheyrepresentaddedvalue.③Asyoumaynotbeawareofthewiderangeofproductswedealin,weareenclosingacopyofourcatalogueandhopethatourhandlingofyourfirstorderwithuswillleadtofurtherbusinessbetweenusandmarkthebeginningofahappyworkingrelationship.④Yourssincerely,MentonGarmentInc.GaryChenGaryChenSeniorMerchandiser③贵公司收到产品时，我们有信心保证你们会感到完全满意，事实上，以这个价格，实在是物有所值。④你也许不知道公司经营的产品范围，我们现附上一份目录表，并希望彼此间合作的第一张订单，彼此之间建立更多的业务来往，展开愉快的合作关系。ivanzxl12619LecturingExercises–1.Listthecontentsofanenquiryletter.–2.Writeanenquiryletterbyyoursuggestion(thetopicrelativetoclothingindustry).ivanzxl126207.4.2Offers–Style–OrderN