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:1003-207(2003)04-0020-07,(,100872):,(),,,:;;;:F273:A:2003-01-29;:2003-07-03:(1957-),(),,,,:,,.1,,(masscustomization):,,,[1-2],(),[1,3],,[1,3-5],,,National[6],-,[7],;,-,(decouplingpoint)[8],:,,()[9],(Make2to2Stock,MtoS)(Assembly2to2Order,AtoO)(Make2to2Order,MtoO)(Engineering2to2Order,EtoO)[10],,,,,11420038ChineseJournalofManagementScienceVol.11,No.4Aug.,2003,,(),,,2(),,,,:(collaborativecustomization)(trans2parentcustomization)(cosmeticcus2tomization)(adaptivecustomiza2tion)[1];(segmentedstandardiztion)(customizedstandardization)(tai2loredcustomization)[5],,,,,,(PP_MC)(),,[5,8,10],,:(1)(Customizedatdelivery,MCAD),(),,,,,,MCAD,,,,MCAD,,,,,(2)(Customizedatassembly,MCAA),(),,,,,,,,,(,),MCAA,,,MCAAMCAD,MCAA(3)(Customizedatmanufacture,MCAM)MCAA,,,,,,,:,,,(,;124:)MCAM,(),(),(),MCAAMCADMCAA,,,,,,(),113,,,,,:,,,,,,,,[11]Mayer[12]Mayer,,,,Mayer,Mayer,:,,,,,,,Mayer,222003(),,,,,,,,,:1),,,,2),,,,,3),,,,,,,4),,,,,,5),,,,,,,22324:4,,,,,,,,,,2,,,,:,(MCAM),3,MCAM,,,,,,,,,,,3MCAM,,,,,,,,,,,422003,MCAM,,(),,,,,,,,,MCAM,,,,MCAM,,,,,,MCAM,,,,,,,,,,,,,,,,,(PP_MC),5,,,,,,,,,,,,,,,:[1]Pine,B.J.MassCustomization:TheNewFrontierinBusinessCompetition[M].Boston:HarvardBusinessSchoolPress,1993.[2]Kotha,S.MassCustomization:ImplementingtheEmergingParadigmforCompetitiveAdvantage[J].StrategicMan2agementJournal,1995,16,124-124.[3]DaSilveria,G,D.BorensteinandF.S.Fogliatto.Masscus2tomization:literaturereviewandresearchdirections[J].IntJ.ProductionEconomics,2001,72,1-13.[4]Anderson,D.M.,AgileProductDevelopmentforMassCustomization[M].McGraw2Hill,NewYork,1997.[5]Lampel,J.andH.Mintzberg.Custormizingcustomization.524:[J].SloanManagementReviewFall,1996,21-30.[6]Kotha,S.Frommassproductiontomasscustomization:thecaseoftheNationalIndutrialBicycleCompanyofJapan[J].EuropeanManagementJournal,1996,14,442-450.[7]Heizer,J.andB.Render.OperationsManagement[M].Prentice2Hall,NewJersey,2001.[8]Hoekstra,S.andJ.Romme,IntegralLogisticStructures:DevelopingCustomer2OrientedGoodsFlow[M].McGraw2Hill,London,1992.[9]VanDonk,D.P.,Maketostockormaketoorder:Thede2couplingpointinthefoodprocessingindustries[J].Int.J.ProductionEconomics,2001,69,297-306.[10]Cost,K.andK.Slaughter.BestBusiness:SpanningtheBoundariesofBusinessandIT[M].BaanInstitutePress,Putten,1997.[11].()[D].:,1997.7.[12]Meyer,M.H.andP.C.Mugge.Makeplatforminnovationdriveenterprisegrowth[J].Research2TechnologyMan2agement,January2February,2001,25-39.ModelingtheRolesofProductPlatformsintheProductionSystemsforMassCustomizationCHENJun,HUANGWei(SchoolofBusiness,RenminUniversityofChina,Beijing100872,China)Abstract:Focusedontheoperationsstrategyofmasscustomizingproductsorserviceswithconsistentquality,appropriatecost,speed,flexibilityanddependability,theauthorsbrieflydiscussedtheoperationscharacteristicsofthreetypesofproductionsystems,i.e.,customizedat/afterdelivery,customizedatassemble,andcustomizedatfabrication.Afteranalyzingthearchitectureofproductplatformindetail,wepresentedtheintegratedstrategyofimplementingmasscustomizationbasedonproductplatformandmodeledtherolesofproductplatformsontheproductionsystemsformasscustomization.Theresearchhasgotavalidationinitsapplicationtoseveralenter2prisesprojects.Keywords:masscustomization;productplatform;productionsystem;modeling622003