Unit-2The-Richest-Man-in-America--Down-Home

(全新版）大学英语BOOKTwo•外国语学院(全新版）大学英语BOOKTwo•外国语学院Unit2TheRichestManinAmerica,DownHome(全新版）大学英语BOOKTwo•外国语学院BackgroundInformationReading:TextAWritingStrategyAssignmentWarm-upActivitiesObjectivesStudentswillbeableto:•graspthemainideaandthestructureofthetext;•appreciatetheuseofindirectdescriptioninportrayingaperson;•graspthekeylanguagepointsandgrammaticalstructuresinthetext;•conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.Contents(全新版）大学英语BOOKTwo•外国语学院Warm-upActivitiesCollectstories,newsreports,pictures,books,orvideoclipsofrichpeople.Formgroupsofthreeorfourtosharewhatyouhavecollectedanddiscusswhatvaluestheserichpeopleholddear.RichPeopleIKnow(全新版）大学英语BOOKTwo•外国语学院Who’sWhoLookatthefollowingpictures.Whoarethey?(全新版）大学英语BOOKTwo•外国语学院LiwasborninYangquan,Shanxi,China,wherehespentmostofhischildhood.Bothofhisparentswerefactoryworkers.Liwasthefourthoffivechildren,andtheonlyboyamongthefive.•HechosePekingUniversityforcollegewherehestudiedinformationmanagementforfouryearsandreceivedaBachelorofSciencedegree.•Inthefallof1991,LiwenttoSUNY-BuffalointheUStostudycomputersciencetowardsaDoctoraldegree.HereceivedhisMasterofSciencedegreein1994afterhehaddecidedtodiscontinuehisPhDprogramwork.RobinLi(全新版）大学英语BOOKTwo•外国语学院RobinhasturnedthecompanyintothelargestChinesesearchengine,withover70%marketshare,andthethirdlargestindependentsearchengineintheworld.In2005,BaiducompleteditssuccessfulIPOonNASDAQ,andin2007becamethefirstChinesecompanytobeincludedintheNASDAQ-100Index.Quotations:RobinLi(全新版）大学英语BOOKTwo•外国语学院NicknamedSuperman,Asia’srichestandmostinfluentialbillionaire.Onceapoorimmigrant,gothisstartsellingplasticflowersinHongKonginthe1950s.businesscenteredontheconglomerateHutchinsonWhampoa(telecom,portservices,realestate),nowspans41countriesandaccountsfor13%ofHongKong’sstockmarketvalue.hasinvestedmorethan$7billioninChinesemainlandandbuilt400milesofroadsandbridges.LiKa-shing(全新版）大学英语BOOKTwo•外国语学院hasgivenawayover$500milliontosupporteducationandhealthcarefacilitiesinAsia.Quotations:•信不等于亲人。•傲气不可有，傲骨不可无。LiKa-shing(全新版）大学英语BOOKTwo•外国语学院therichestoftherich.hastoppedtheForbes400listfornineconsecutiveyearssince1994andismostlikelytoremaintobetherichestintheworldintheyearstocome.bornin1955inSeattle,Washington.hadbeenshyandawkward,rarelyventuredouttopartiesevenwhenstudyingatHarvardUniversity.BillGates(全新版）大学英语BOOKTwo•外国语学院foundedtheMicrosoftCorporation(1974),acomputersoftwarefirm,withPaulAllen.MS-DOS(MicrosoftDiskOperatingSystem)andsubsequentprograms(includingtheWindowsoperatingsystems)madeMicrosofttheworld’slargestproducerofsoftwareformicrocomputers.BillGates(全新版）大学英语BOOKTwo•外国语学院Quotations:Therearepeoplewhodon’tlikecapitalism,andpeoplewhodon’tlikePCs.Butthere’snoonewholikesthePCwhodoesn’tlikeMicrosoft.Yourmostunhappycustomersareyourgreatestsourceoflearning.BillGates(全新版）大学英语BOOKTwo•外国语学院Doyouknowanystoriesofrichpeople?Howdidtheybecomerich?Whatvaluesinthemarethemostimportantfactorscontributingtotheirsuccess?Discussion(全新版）大学英语BOOKTwo•外国语学院BackgroundInformationSamWaltonWal-MartForbes(全新版）大学英语BOOKTwo•外国语学院(全新版）大学英语BOOKTwo•外国语学院Ifjudgedbyappearance,SamWaltonwasaveryordinaryman.SamWalton,anAmericanretailingexecutive,wasbornin1918inOklahoma.HewasraisedintheDepressionyears,andservedinthearmyduringWorldWarII.After17yearsofoperatingfranchiseretailstores,heopenedthefirstWal-MartDiscountCityinArkansas,in1962.Waltonhadapassiontocompeteandanappetiteforadventure.Hedevotedhislifetoexpandingandimprovinguponthisconcept.Hewasalsoagoodmotivatorofpeople,becausehepracticedwhathepreached.(全新版）大学英语BOOKTwo•外国语学院WaltondevelopedWal-Martintoachainofmassive,centrallycontrolledstoresthatweretypicallysitedinsmalltownsandruralareas.Thestoresfeaturedheavydiscounting,smallerprofitmarginsthanusualcoupledwithhigher-volumesales,andacustomer-orientedstaff.Wal-Martflourished,wentpublicin1970,andby1991hadbecomeamultibillion-dollarbusinessandAmerica’slargestretailerwith1,700stores.Walton,whosteppedasideasCEOofthecompanyin1988butremainedactiveinitsmanagement,wasby1985thewealthiestpersonintheUnitedStates.(全新版）大学英语BOOKTwo•外国语学院Heremainedguidedbytheold-fashionedprinciplesofhardwork,honesty,neighborlinessandthrift.Evenafterhisdeathin1992,thoseprinciplescontinuetoguidethecompanyasitexpandsintoothercountriesandcultures.Afterhisdeath,hiswidowHelenandfourchildrenaredoingwellontheirown.Withacollectivenetworthofover$100billion,theyareranked7to11intheForbesWorld’sRichestPeoplein2003.(全新版）大学英语BOOKTwo•外国语学院(全新版）大学英语BOOKTwo•外国语学院Wal-martisnowrankedworldNO.1retailer,followedbyCarrefour.Itwasfoundedin1962withopeningoffirstWal-MartstoreinRogers,Ark.bySamWalton.In2000,thissupermarket,withitsannualturnoverofUS$160billion,waslistedsecondinFortune'stop500.Today,ithasmorethan4,000chainstoresthroughouttheworld.(全新版）大学英语BOOKTwo•外国语学院Withitssloganfairpriceseverydayandsatisfactoryservice,Wal-marthaswonalargenumberofChinesecustomers.ItsfirstChinesestoreopenedinShenzhenin1996.Duringthefollowingfouryears,itopenedmorestoresinDongguan,Dalian,andKunming.Comparedwit