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牛津高中英语M4U1ReadingAdvertisementsLanguageFocus1.advertisevi.登广告v.为...做广告IsuggestyouadvertiseonTV.我建议你在电视上做广告我们决定为我们的新产品做广告。Wedecidedto________________________advertiseournewproduct.n.advertisement（ads）advertiseradvertisementn.广告，宣传e.g.Ifyouwanttosellyouroldsofa,whynotputan____________inthelocalpaper?advertisementadvertising⑴adj.广告的，广告业的anationaladvertisingcampaign______________________________⑵n.广告业e.g.Hehasbeenworkinginadvertisingfor20years.他从事广告业已经二十年了。2.persuasiveadj.有说服力的persuadev.劝说persuasionn.说服e.g.Theyusedmanypersuasivearguments.他们用了许多有说服力的论据。【常用搭配】persuadesb.ofsth.使某人相信某事persuadesb.todosth.=persuadesb.intodoingsth._________________一个全国性的广告宣传活动说服某人做某事2.persuasive:Yourargumentseemednotverypersuasive.你的论据不太有说服力。persuadev.persuasionn.persuadesbtodo(intodoing)sth.说服某人做某事persuadesb.nottodo(outofdoingsth.)劝阻（说服）某人不做某事Thesalesman_______________________________.那个推销员说服了我们买他的产品。persuadedustobuy/intobuyinghisproductCanyoupersuadeher_________________________你能劝她放弃她那些愚蠢的计划吗？outofher/togiveupfoolishplans?注意和advisesb.todo;trytopersuadesb.todo的区别有说服力的动词和名词怎么拼写？3.cheat⑴vi.作弊，作假e.g.Kidshavealwaysfound______________inschoolexams.孩子们总能找到考试作弊的方法。⑵vt欺骗，哄骗e.g.Hewasaccusedof_______________outoftheirlifesavings.他被指控骗取了投资者一生的储蓄。waysofcheatingcheatinginvestorsholdone’sbreath屏住呼吸；憋住气outofbreath上气不接下气（作表语或状语）loseone’sbreath上气不接下气（作谓语）takeadeepbreath深吸一口气_________________andkeepstill.屏住呼吸，不要动。Whenhewalkedoutoftheroom,he__________________.他走出房间,深深地吸了一口气。I____________________afterrunningforthebus.我因为追赶公共汽车，弄得上气不接下气。HoldyourbreathdrewadeepbreathwasoutofbreathbreatheV.breathein/out吸入或吸出4.breathn.breathe⑴v.呼吸⑵vi.吸入e.g.Idon’twantto___________otherpeople’ssmoke.我不想吸入二手烟。5.cure⑴n.有效药，疗法e.g.Doctorssaythatthereareseveral________________.医生说有几种可能奏效的疗法。breatheinpossiblecurescuren/v疗法，疗程，治疗，痊愈acureforsth.（疾病名称）治病的疗法curesb.ofsth.（疾病名称）治愈某人的病Thereisstill____________thecold.目前仍没有治愈感冒的良药。Shetriedeverymeansto______herchild___thebadhabit.她想尽一切办法试图改掉她孩子的这个恶习。nocureforcureofcure治愈后常接介词oftreat治疗后常接介词for.⑵n.对策，方案e.g.It’stheonlypossiblecureforourtradedeficit.这是解决我们财政赤字的唯一对策。⑶vt.治愈e.g.Manyformerlyfataldiseasescannowbecured.原先的许多绝症现在都可以治好了。⑷vt.控制，消除e.g.Nothingseemedtocurehimofhisnervousness.好像什么都不能消除他的紧张情绪。6.comment⑴n.评论，述评makeacommenton=makecommentson对...做出评价⑵n.（电视，电影）评论e.g.apageofnewsandcomment⑶v.发表意见，评价commentonNocomment!7.fallforvt.信以为真;上...的当Manypeople__________histricks.许多人上了他的当。fellfor8.trickn.诡计,欺诈；恶作剧playtrickson=playatrickon=playajokeonv.戏弄,欺骗tricksb.intodoingsth.Theytrickedmeintomakingamistake.他们骗我犯错。9.benefitvt＆vi使受益，得益于Thenewrailwaywillbenefitthedistrict.新铁路将使这地区得益。Dotheygetanybenefitfromthisgame?他们能从游戏中得到什么利益吗？n.益处，奖金，救济金unemploymentbenefit失业救济;失业津贴;失业救济金e.g.Thenewsportscentrewillbringbenefittothecommunity.新的体育中心将会使社区居民持久受益。beofbenefitto有益处。forthebenefitof为了……的利益或好处.havethebenefitof得益于，占……的光。如：Hehadthebenefitofagoodeducation.他得益于良好的教育。beneficialadj.有益的10.promotev.①提升，使晋级②推广，促销促进，推动Howcanwepromotethisproduct?Theyoungarmyofficerwaspromotedtotherankofcaptain.【派生词】promotern.策划者，推销者promotionn.提升，促销活动11.recommendvt.推荐；介绍；建议recommendationn.建议，提议【常用搭配】recommendsth.tosb.=recommendsb.sth.向某人推荐ThePrimeMinister'svisitwillpromotethecooperationbetweenthetwocountries.促销，推广提升，晋级推动，促进recommend1.推荐；2.建议Canyourecommendmeagooddictionary?__________________________________？recommendsth.tosb.=recommendsb.sth.向某人推荐某物recommendsb.todosth.建议某人干某事recommenddoingsth.建议做recommendthat(shoulddo,should可省略)Iwouldn't_________________________________.我劝你不要孤身一人到那里去。你能为我推荐一本好字典吗recommendyoutogotherealone12.determinedeterminev.确定；决定•determinationn.决心；果断；坚定bedeterminedtodosth.•determinetodosth.决心做某事•determineon(doing)sth.就……做出决定determinedadj.有决心的，决定的（在句中常作定语或状语）【常用搭配】bedeterminedtodosth.下决心/决定做某事bedetermined+从句13.appealto有吸引力,迎合爱好Toys_____________________.玩具对小孩具吸引力。Doesthisfilmappealtoyou?__________________________？呼吁,恳求+tosb.+for/+todoappealtosb.forsth/todosth.向某人呼吁…Heappealedtomeforhelp.他向我求援。appealtosmallchildren这电影对你具吸引力吗14.reactvi作出反应,反应[(+to)]Howdidtheyreacttoyoursuggestion?他们对你的建议有什么反应？影响,起作用[(+on/upon)]Thetworeactuponeachother.这两者互相影响。15.getacross传达Thisisthemessagethatwewanttogetacrosstothepublic.这是我们想要传达给公众的信息。越过;渡过Thebridgewasdestroyedsowecouldn'tgetacrosstheriver.桥已毁坏,我们无法过河.使...被理解Icouldn'tgetmypointacrossinthedebate.在辩论中我无法清楚地表明自己的观点。16.urgev,urgentadj⑴vt.敦促，催促e.g.TheUNurgedthemtohonorthepeacetreaty.联合国敦促他们尊重这项和平条约。⑵vt.强调，竭力主张e.g.Heurgedrestraintindealingwiththeprotester.他强调在应对抗议者时应该保持克制。⑶n.冲动，强烈的欲望e.g.Ihadanurgetohughim.我有种冲动要拥抱他。1urgesbtodosthHeurgedhertoworkmorecarefully.2urgethat+句子（谓语动词是should+一般式动词，should可以省略）Heurgedthatthework(should)bedonemorecarefully.抗议者HomeworkTryfindingoutwordslearnttodayinadictionary.