消费者行为学练习题

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

通过对服装的介绍和欣赏,提高对服装文化的审美水平。通过对服装设计练习,培养学生对色彩知识、图案基础知识的综合运用能力3、通过服装设计和表演,激发和提高学生追求美、发现美、创造美的热情和能力emotionalBecauseoftheguerrillaforcesinthesurroundingareahavebeenwithdrawn,activitiesintheLake'sChengWanjunalsorefugeinJapanese,ZhuXiforcesbecamethepuppettoattackkeytargetsEvepuppetattackinginWuzhen,facetheproblemoftheretreatwastomeettheenemy,inadebatewithintheleadership,somebelievethattheelves,concentrateasuperiorforce,surelydo,earlytransferisthebestwaytoreducelosses.DeputyCommanderWangHesongimpassionedstatement:Wuzhenhold,isourmilitary'sduty!Ihavewinaseriesofvictories,morale,Wuzhenbattletovictory,fightthisbattle,aChinesemiracleinthehistoryofguerrillawarfare.CommanderZhuXididnothavemuch,butthefinalword.OnNovember5,weflewoverthetownforseveraldays,bombbursts,tremblingmoantranquiltowninthewar.Peoplehavethefeelingofacatastropheinthetown.6threconnaissancearoundthecommandpersonnelbroughtanurgentintelligence,town-widepanic,inthefaceofnewsoftheJapaneseattacktown,toavoidthescourgeofwar,themajorityofpeopleyoungandoldfledtothecountrysideinthetown.Alsohardtofindaboatintheriver.Pastthebustlingtownjustseemsadesertedanddesolate.7thdayinimplementinglow-levelflightsoverthetown,fired.Thatnight,theElvesattackWuzhenconfirmedinformation.Night,burstsofgunfirecomingfromthedistance,reportedlyisDeputyCommanderWangHesongXuMiaocameNanxunsniperassaultoftheElves.8th,thesituationismoresevereinthetown.Oneafternoon,outsideEastGateandSouthGatetherewasintensegunfire.EnemyattacksbyfrustratedindependentbattalionconfrontedChenqi.Atthistime,thecommand...11th,asCommanderofZhuXi-KaiWenYongzhi,Directorof第14章一、名词解释1、购买体验2、关系营销3、焦点激励4、危机公关5、品牌关系质量二、判断与选择1、消费情景的主要类型包括()。A.传播情景B.使用情景C.处置情景D.购买情景2、下面不属于售点激励的策略是()。A.终端促销B.电视广告C.导购人员D.改善商品陈列3、下列可用于零售终端促销的促销工具是()。A.价格折扣B.商品展示C.兑换印花D.竞赛与抽奖4、关系营销的策略重点在于()。A.着眼于顾客的保持B.短期销售C.对满足客户预期做有限的承诺D.所有员工都关心产品质量5、可以从以下几个方面增加顾客的附加价值()。A.增加情感利益B.增加财务利益C.增加社交利益D.增加结构性联系6、下列指标中不能用于衡量顾客行为忠诚度的是()。A.购买比例B.购买总量通过对服装的介绍和欣赏,提高对服装文化的审美水平。通过对服装设计练习,培养学生对色彩知识、图案基础知识的综合运用能力3、通过服装设计和表演,激发和提高学生追求美、发现美、创造美的热情和能力emotionalBecauseoftheguerrillaforcesinthesurroundingareahavebeenwithdrawn,activitiesintheLake'sChengWanjunalsorefugeinJapanese,ZhuXiforcesbecamethepuppettoattackkeytargetsEvepuppetattackinginWuzhen,facetheproblemoftheretreatwastomeettheenemy,inadebatewithintheleadership,somebelievethattheelves,concentrateasuperiorforce,surelydo,earlytransferisthebestwaytoreducelosses.DeputyCommanderWangHesongimpassionedstatement:Wuzhenhold,isourmilitary'sduty!Ihavewinaseriesofvictories,morale,Wuzhenbattletovictory,fightthisbattle,aChinesemiracleinthehistoryofguerrillawarfare.CommanderZhuXididnothavemuch,butthefinalword.OnNovember5,weflewoverthetownforseveraldays,bombbursts,tremblingmoantranquiltowninthewar.Peoplehavethefeelingofacatastropheinthetown.6threconnaissancearoundthecommandpersonnelbroughtanurgentintelligence,town-widepanic,inthefaceofnewsoftheJapaneseattacktown,toavoidthescourgeofwar,themajorityofpeopleyoungandoldfledtothecountrysideinthetown.Alsohardtofindaboatintheriver.Pastthebustlingtownjustseemsadesertedanddesolate.7thdayinimplementinglow-levelflightsoverthetown,fired.Thatnight,theElvesattackWuzhenconfirmedinformation.Night,burstsofgunfirecomingfromthedistance,reportedlyisDeputyCommanderWangHesongXuMiaocameNanxunsniperassaultoftheElves.8th,thesituationismoresevereinthetown.Oneafternoon,outsideEastGateandSouthGatetherewasintensegunfire.EnemyattacksbyfrustratedindependentbattalionconfrontedChenqi.Atthistime,thecommand...11th,asCommanderofZhuXi-KaiWenYongzhi,DirectorofC.购买序列D.购买概率7、公司会因为消费者忠诚度带来的经济收益包括()。A.忠诚顾客增加产品购买B.营销成本降低C.品牌溢价D.介绍新消费者三、埴空题1、任何品牌要赢得消费者,要通过两道关:选择“我”和。2、消费情境有4种类型:传播情境、购买情境、使用情境和。3、增进关系的四个阶梯依次是、、、赢得顾客忠诚度和实现顾客关系盈利能力。4、满意使指消费者对一个产品可感知的效果与他的相比较后所形成的愉悦或失望的感觉状态。5、公司与顾客的关系状态是分等级的,一般是先从全体购买者中争取满意顾客,再争取产生,最后培养出忠诚顾客。四、思考题1、终端怎样影响消费者的购买?2、为什么会花一些本来没有打算花的钱?3、随着互联网的出现,购物情境会发生变化吗?根据经验,认为哪些方面可能会有哪些变化?4、影响消费者满意度的因素有哪些?可以通过控制或影响哪些因素提高消费者满意度?5、怎样衡量消费者的忠诚度?顾客满意、重复购买和忠诚有什么区别?6、影响消费者忠诚度的因素有哪些?公司可以用哪些策略提升消费者忠诚度?五、案例题如何劝说消费者购买“御芙蓉”背景在20世纪90年代的中国,“御芙蓉”产品原来是一种针对中老年人,以补肾为主,同时也可以改善性功能的保健品。当时补肾保健品市场基本上还是一片空白,先行者用“御芙蓉”品牌打入市场。“御芙蓉”开始是在北京上市,1994年在北京市场大概投入了1000多万元,但基本上没有产生市场回报。1995年底“御芙蓉”南下,在广州重新上市。1997-1998年初,“御芙蓉”销售额取得突破,达2亿元,最高月销售额达3千万元,其影响延续到现在。但1998年之后,其销售额下跌了9成左右,市场份额基本上都让另一补肾保健品“汇通过对服装的介绍和欣赏,提高对服装文化的审美水平。通过对服装设计练习,培养学生对色彩知识、图案基础知识的综合运用能力3、通过服装设计和表演,激发和提高学生追求美、发现美、创造美的热情和能力emotionalBecauseoftheguerrillaforcesinthesurroundingareahavebeenwithdrawn,activitiesintheLake'sChengWanjunalsorefugeinJapanese,ZhuXiforcesbecamethepuppettoattackkeytargetsEvepuppetattackinginWuzhen,facetheproblemoftheretreatwastomeettheenemy,inadebatewithintheleadership,somebelievethattheelves,concentrateasuperiorforce,surelydo,earlytransferisthebestwaytoreducelosses.DeputyCommanderWangHesongimpassionedstatement:Wuzhenhold,isourmilitary'sduty!Ihavewinaseriesofvictories,morale,Wuzhenbattletovictory,fightthisbattle,aChinesemiracleinthehistoryofguerrillawarfare.CommanderZhuXididnothavemuch,butthefinalword.OnNovember5,weflewoverthetownforseveraldays,bombbursts,tremblingmoantranquiltown

1 / 5
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功