unit-9-Marketing

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PresentationMyWinterVocation•tellyourstorytoyourclassmates!•yourfamily,yourBF,yourparents,yourlovestoryorunforgettablestory.•telluswhereyouhavebeento,anyplacesofinterest,any…..•Whatdidyoudointhevocation?Travelling,sightseeing,visitingfriendsandrelatives,watchingmoviesandTVshows,or……..unit9Marketing市场营销Objectives•understandthedefinitionof“marketing”•learnaboutadvertisements•know4Psand4Cs•realizetheimportanceofmarketresearch•usethebasictermsconcernedPre-readingActivity1marketingadvertisementProduct/pricingPromotion/placecommunicationCustomerneeds&wantsCost/strategyPromotion/pricingMarketsurvey/researchActivity2•productpresentation•Catalog•Advertisement•Tradefair•After-salesservice•Brochure宣传册•产品介绍•产品目录•广告•贸易会,商品交易会•售后服务TextAMadetoMeasure••Warming-up:•Activity4:•PleasegoskimmingandscanningtextAandfinishactivity4within3minutes•Tipsofskimmingandscanning:•1.gothroughthequestionstatementsfirstandtickoutthekeywordsorphrases;•2.Skimandscanthepassagepara.bypara.•3.payspecialattentiontothefirst(topic)sentenceandfindthekeywords•4.skiptheunimportantinformationandmoveonquicklyMadetomeasure量身定做Furnitureshowroom家具展示大厅•Range•Arangeofthingsisanumberofdifferentthingsofthesamegeneralkind.(同类事物的)一系列•例:Awiderangeofcoloursandpatternsareavailable.•一系列各种各样的颜色和图案都有。nomatter的用法•nomatter作“无论”、“不管”解,用以引导表示让步的状语从句,常用在下列句型中:句型中的Nomatterwhat(who/whenetc.)...分别表示“无论何事”、“无论何人”、“无论何时”等,这个从句可以置主句之前,也可以置主句之后。•由nomatter+what等引导的让步状语从句。Nomatter后面接关系代词或关系副词引导状语从句在句中作让步状语。Nomatterwhatyoudo,youmustbeverycareful.不管做什么事,你都必须非常细心。Nomatter之后可用what以外的关系代词或关系副词•例如:Nomatterwhoyouare(=Whoeveryouare),I’llneverletyouin.无论你是谁,我绝不让你进去•Nomatterwhich…无论哪一个……•Nomatterwhere…无论何处;不管在哪里NomatterwhereIgo(=WhereverIgo),Iwillbethinkingofyou.无论我到哪里,我都会想着你。•Nomatterhow..不管……如何;无论……多么……Nomatterhowhardyoutry(=Howeverhardyoutry),youwillneverbesuccessful.•不管你如何努力,你都不会成功的量身定做—参观家具展览室•traditionalormodernstyle•topquality•5%off•Freedelivery•Within…E.g.within1week•Money-backguarantee•传统或现代款式•质量上乘•打95折•免费发货•在…时间/距离内•一年内退款保障量身定做—参观家具展览室•Groupwork:•pleasetranslatethetext1intoChinesewithin5minutes•Eachgroupisresponsiblefor2sentences.•Individualisresponsiblefor1•Team1•Team2•Team3量身定做—参观家具展览室•TopqualitywoodsfromBritain•Modernfurnitureindifferentkindsofothermaterials•5%offeverypurchaseofover1,500.•A12-monthmoney-backguaranteeforeveryitembought.•英国进口的高品质木材••不同种类原材料制造的现代家具••购买超过1,500元可享受5%的优惠•购买的任一款家具可享受一年内全额退款的保证量身定做—参观家具展览室•Freedeliveryandfittingwithin50milesofanyofourshowrooms.Weguaranteedeliverywithinthreedaysofpurchase.•Forevery$50youspend,pickupaticketforoneofourprizedrawsandwinoneofawiderangeofelectricalgoods•任一展厅附近100英里之内免费运送安装。•我们保证购买后三天内交货•消费50美元可获得一张抽奖券,并有机会从种类丰富的电子产品中赢取一款2.Agent/Distributors•代理商/经销商•Pleasetranslatethefollowingsentencesinthetext.(Individualwork)•1)para.1•Leadingmanufacturer•主要生产商,业内领先的制造商•Exportingto….思考下这两个现在分词的作用•现在分词分别做前置定语和后置定语。•翻译:本公司是澳大利亚纯正新世纪品牌被子、枕头的主要生产商。产品销往欧亚,现欲开发美国市场V-ing作现在分词.•具有形容词的特征,在句中当定语,表语,宾补,主补,状语.例子:Therisingsunlooksverybeautiful.(前置定语,表动作正在进行)★Theboytalkingwiththeteacherisourmonitor.(分词短语当定语则在所修饰名词的后面当后置定语.)=Theboywhoistalkingwiththeteacherisourmonitor.Individualwork•Para.2•Phrases:lookfor寻找•Beddingindustry床上用品行业•Withexperienceselling….•withsth.通常用作后置定语,修饰前面的名词,可以理解为“拥有….的…..”•Withinprep.在….(时间/范围)内•representativen.代表;销售代理•例:Shehadastressfuljobasasalesrepresentative.•作为一名销售代理,她的工作压力很大。Individualwork•Willbevisiting…•将来进行时:将来进行时表示要在将来某一时间开始,并继续下去的动作。一般用延续性动词表示•Para.2WearelookingforAgents/Distributorswithexperiencesellingproductswithinthebeddingindustry.ArepresentativeofthecompanywillbevisitingtheUnitedStatesattheendofJuly.•翻译:•我们寻找床上用品业内有经验的代理商或经销商加盟。本公司将派代表在7月底访美。Para.3-4•forsth.如需…contactsb.联系某人•翻译:•Formoreinformationandappointments,pleasecontactusbyfaxat613-977-8900•如需更多信息或预约,请传真613-977-8900联系我们。•Sendusyoursalaryrequirements,aresume,andnamesandaddressesofthreereferences.•请给我们发送您的工资要求和简历,以及提供三个推荐人的姓名和地址。3.InstantLightingCharcoal•即燃木炭•individualcharcoalbags•独立炭包•lastuptoanhour•持续一个钟•allofferedavailableonlineat•在线….可订购Activity5•1.a•2.h•3.d•4.I•5.c•6.f•7.e•8.g•9.j•10.bActivity7•A.-2-g•B.-3-e•C.-8-c•D.-5-b•E.-10-a•F.-6-j•G.-4-h•H.-9-f•I.-7-i•J.-1-d•Activity6•F50miles•Fover$1500•T•FUSA•FAmerican-UK•TRules1.Putupyourgroupboardtogetachancetochooseanumber,showyouranswertotheclass.Ifyouarecorrect,youwillgettherelevantscore:1pointor2points;2.Afterfinishingtheinterpreting,youshouldpassthegroupboardtoanothergroupmate,eachstudenthasonechance.3.Thegroupgetsthehighestscoreisthewinner.Languagepoints•Elementn.Aparticularelementofasituation,activity,orprocessisanimportantqualityorfeaturethatithasorneeds.要素;特点•E.g.Physicalfitnesshasnowbecomeanimportantelementinourlives.•身体健康现已成为我们生活中的重要元素。•Majora.Youusemajorwhenyouwanttodescribesomethingthatismoreimportant,serious,orsignificantthanotherthingsinagrouporsituation.主要的;重大的•E.g.Drugabusehaslongbeenamajorproblemfortheauthoritiesthere.•毒品滥用长期以来一直是那里的当局的一大难题。•TransportV-T.Totransportpeopleorgoodssomewhereistotakethemfromoneplacetoanotherinavehicle.运送•e.g.Railwaylinesthattransportthecoaltoportsforexporthavealsob

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