chapter-1-business-letters-商务信函

ChapterOneBusinessLettersSusanCourseIntroductionEnglishiCorrespondenceforInternationalTradeisacoursetohelpyougetfamiliarwithThelayoutSpecialterms&ExpressionsCertainwritingtechniquesUsedindifferentstepsofinternationaltradeUnlikeothertheory-orientedcourses,thisonefocusesmainlyonPractice!AssessmentFinalexamination:40%Mid-examination:25%attendence10%participation5%quizz(atleastthree)20%Total100%Contentstocover1.Essentialsofbusinessletter-writing英文商务信函写作的要点2.Properlayoutofbusinessletters英文商务信函写作的格式3.Envelopeaddressing如何写信封4.Thetendencyofbusinessletter-writing英文商务信函写作的趋势5.Thewaytomasterletter-writingskills掌握写作的方法5GeneralPrinciplesofbusinessLettersCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessWhat’sthemeaning?7C’sprincipleClearness(usesimple,plainlanguage,avoidwordyexpressionswhicharelikelytocreatemisunderstanding)简洁Conciseness(writeshortsentencesandmakesureoneparagraphforeachpoint)明了Courtesy(replya.s.a.p.,&the“youattitude”)注意交际礼节Andaboveall,“GoodEnglish”isessential!2.ProperlayoutofbusinesslettersSevenprinciplepartsofabusinessletter:1.Theletterhead信头2.Thedate日期3.Insidenameandaddress信内名字地址4.Thesalutation称呼5.BodyoftheLetter内容6.Thecomplimentaryclose信尾客套话7.Thesignature签名Andsomeothermatters1)TheletterheadTheletterheadisthenameandaddressofthefirmthatwritestheletter.Itusuallyexpressesacompany’spersonality.Itmaycontainthefollowingparts:ThefullnameofthecompanyAddressContactdetailsCompanylogo(optional)Iconofproducts(optional)References(optional)BusinessMachinesImport&ExportCorp.2000CentralStreet,Pudong,Shanghai201206,ChinaTel:[phone]Fax:[phone])Theletterheade.g.1)Theletterheade.g.CompanylogoReferenceNo.THENILETRADINGCO.LTD.161PyramidStreet,Alexandria,EgyptTEL:(20-3)4900000FAX:[phone]Ourref:GBD/ACMYourref:2)ThedateThedatelineisgenerallytypedtwolinesbelowtheletterhead,startedfromtheleftmargin,orontherighthandside.Don’ttypethedateinfigures,asitmaycauseconfusion.e.g.12/10/06(confusing)InBritainthisdatewouldmean“12October，2006”ButInU.S.andsomeothercountriesitwouldmean“10December，2006”2)ThedateIt’sbettertotypethedateinfull.Format:Day+Month+Yeare.g.12thOctober，2006(ordinalnumber序数词)12October，2006(cardinalnumber基数词)Or:Month+Day+Yeare.g.March1st,2005September2,20052)ThedateExercise:1999年十月二十五日25October，1999orOctober25,199925thOctober,1999orOctober25th,19992007年三月八日8March，2007orMarch8,20078thMarch,2007orMarch8th,20071998年六月一日1stJune，1998orJune1st,19981June,1998orJune1,19983)InsidenameandaddressFormat:Usuallyontheleftmargin,sometimes(inofficialcorrespondence)placedatthefoot,inthebottomleft-handcorner.Itshouldbeinlinewiththeleft-handmargin,blockedformisalwayspreferred.Usuallytwolinesbelowthedate.3)InsidenameandaddressInformationincluded:Fullnameoftherecipient(ifitisknownandusethecourtesytitlesuchas:Mr.Mrs.MissandMs.)Businesstitleoftherecipient(ifitisknown)NameofthecompanyNameandnumberofbuilding,nameofstreetNameoftownorcityandPostalCodeNameofcountrysample:BusinessMachinesImport&ExportCorp.2000CentralStreet,Pudong,Shanghai201206,ChinaTel:[phone]Fax:[phone]October15,2005Mr.SmithTheSalesMangerDateUniversalsoftware,Inc.Insidenameandaddress2468OakStreetSanFranciscoCA94105U.S.A.各部分写法1.信头和日期3.收信人名称、地址英语：名称在上，地址在下地址先小后大中文：名称在上，地址在下地址先大后小名称、地址AUKaddress:AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.公司名称门牌号街道城市邮编国家中文名称、地址举例华中农业大学楚天学院中国湖北省武汉市江夏区藏龙岛1号单位名称地址由大到小中国地址名称用英文写SinochemJiangsuImportandExportCorporationJiangsuInternationalBusinessMansion,50ZhonghuaRoad,Nanjing210001,P.R.China单位名称门牌号大楼名称街道邮编城市国家Exercise:写信方：中国纺织品进出口公司王总经理海淀区大兴干道500号友谊大厦201室100044收信方：Mr.Charles,salesmanagerofUCECCorp.251WestHastingstreetVancouverB.C.CanadaCodenumber:13004Mr.Wang,GeneralManagerChinaNationalTextileExport&ImportCorp.Room201,YouyiMansionNo.500DaxingAvenueHaidianDistrictBeijing100044ChinaMr.Charles,salesmanagerUCECCorp.251WestHastingstreetVancouverB.C.13004Canada4)TheSalutationThesalutationisthegreetingwithwhicheveryletterbegins.Wecanuse:DearSir,DearSirorMadam,(avoidsexualdiscrimination)DearGentlemen/Sirs:(moreAmericanstyle)DearLadiesorGentlemen(recenttendency:nopunctuationmarks)Payattentiontothedifferenceinpunctuationmarks!4)TheSalutationMoreexamplesofothercourtesytitles:DearDr.Watson,DearProf.YoungWeChinesetendtoaddresspeoplebytheirofficialorbusinesstitle,forexample:张总–PresidentZhang王主席–ChairmanWang5)BodyoftheLetter1.openingsentence:referringtopreviouscorrespondence.e.g.Manythanksforyourletterabout...2.actualmessageoftheletter:onlyonetopicineachparagraph.3.closingsentence:referringtofutureactionsorplans.e.g.Wewouldbegratefulifyoucouldsendusthisinformationassoonaspossible.6)ThecomplimentarycloseLikethesalutation,itispurelyamatterofcustomandapolitewayofbringingalettertoaclose.Itisplacedtwolinesbelowthefinallineofthebodyoftheletter,againstthelefthandmarginoronthecenterortotherightofthepage(accordingtoyourfirmspreference).6)ThecomplimentarycloseThemostcommonlyusedare:Yoursfaithfully,/Faithfullyyours,(formal,standardpracticeinBritain,butoldfas