星巴克咖啡百年经典推广ppt模板starbucks-kyle

Kyle&PatriciaStarbucksCoffeeCompanyStarbucksCoffeeCompany-ProfileFoundedin1971,inSeattle-sellinghigh-qualitygreencoffeebeans;HowardSchultzjoinsStarbucksin1982–startstoprovidecoffeetofinerestaurantsandespressobars;1984–1ststorecoffeebarconcept;Today:almost17,000storesin49countries(11,000inU.S.);Revenues:9%wholebeanscoffees+12%equipment+15%food+64%beverageStarbucksSubsidiariesStarbucksCoffeeCompany-SubsidiariesSubsidiaries:StarbucksCoffeeCompany,TazoTeaCompany,Seattle'sBestCoffee,TorrefazioneItalia,HearMusicandEthosWater.TazoTeaCompanyfoundedin1994teamanufactureranddistributorpurchasedbyStarbucksin1999Seattle'sBestCoffeebeganin1968asanicecreamparlor/coffeehouseknownasStewartBrothersCoffee“till1991.purchasedbyStarbucksin2003TorrefazioneItaliaalsofoundedinSeattlein1986espresso,coffeeandbakedgoodsalsopurchasedbyStarbucksin2003Ethoswaterbrandofbottledwaterwithasocialmission:“Helpingchildrengetcleanwater“beganin2001.purchasedbyStarbucksin2005approximately$0.05to$0.10oftheretailprice($1.80)goestocharityHearMusicretailmusicconceptandrecordlabelbeganasacatalogcompanyinMassachusettsin1990purchasedbyStarbucksin1999Currentartists:Anjulie,PaulMcCartney,JoniMitchell,Sia,JamesTaylor,HilaryMcRae,CarlySimon,JohnMellencampandAntigoneRisingCompetitorsHoldsadominantpositioninthespecialtycoffeehousemarketnosingleclearrivalinthesectorclosercompetitors:otherspecialtycoffeeshops,doughnutshops,restaurantsMoreintensecompetitor:McDonald's-becamearivalin2006.Upgradedtocoffee,has14,000storesintheU.S.andworldwideexpertise.TheCoffeeMarketSTARBUCKSEXPERIENCE-4P’sProduct–WhatStarbuckscanprovideforme?TangibleProductCoffee,coffeebean,tea,food,colddrinks(milk,water,juice),tea,bottle,mug,musicandseasonalproductsCoreProduct:servicesprovidedinstoreCoffee,considerableservice,relievedatmosphere,decoration,Wi-FiconnectionAugmentedProduct:intangibleserviceInteractionwithcustomersTangibleProductTangibleProductCoffee,coffeebean,tea,food,colddrinks(milk,water,juice),tea,bottle,mug,musicandseasonalproductsCoreproductCoreProduct:servicesprovidedinstoreCoffee,considerableservice,relievedatmosphere,decoration,Wi-FiconnectionAugmentedProductAugmentedProduct:intangibleserviceInteractionwithcustomersPlacementCoffeestoreSupermarket,restaurantsandbakeriesOnlinestoreHighpriceandhighqualityPrice=cost+profit1+12Perceived-valuepricingstrategyPricePricePromotion“Wealwaysfiguredthatputtingpeoplebeforeproductsjustmadegoodcommonsense.”SalesAdvertisementMerchandisingSocialmediaCorporateSocialResponsibility“Wealwaysfiguredthatputtingpeoplebeforeproductsjustmadegoodcommonsense.”SalesChangingpricesFreecoffeeindeterminateperiodReceiptascouponOnlinecouponCardsSpecialofferinwebsite(buy2andget1free/specialdiscounts)MerchandisingSocialMediaCorporateSocialResponsibility(CSR)GreenStores:BuildinggreenerstoresPurchasedrenewableenergyGreenerCups:Thequestforthe100%recyclablecupTHANKYOU!OBRIGADO!謝謝!