市场导向的隆辉公司新产品营销研究

西南交通大学硕士学位论文市场导向的隆辉公司新产品营销研究姓名：李昀申请学位级别：硕士专业：工商管理指导教师：陈淑青20060401市场导向的隆辉公司新产品营销研究作者：李昀学位授予单位：西南交通大学参考文献(56条)1.参考文献2.NarverJC.SFSlaterTheEffectofaMarketOrientationonBusinessProfitability1990(04)3.JaworskiBernardJ.AjayKKohliMarketOrientation:AntecedentsandConsequences19934.戴维W克雷文斯.奈杰尔F皮尔西.串福祥战略管理20045.DawesJohnMarketOrientationandCompanyProfitability:FurtherEvidenceIncorporatingLongitudinalData2000(02)6.DeshpandeRohit.FrederickE.WebsterJrOrganizationalCultureandMarketing:DefiningtheResearchAgenda19897.JakkiMohrMarketingofHigh-technologyProductsandinnovations20018.李弘.董大海市场营销学20019.KaplanRS.DPNortonThebalancescorecard-measuresthatdriveperformance1992(01)10.加里S林恩.理查德R赖利.冯铃.星明新产品开发的5个关键200311.约瑟夫M朱兰.A布兰顿戈弗雷.焦叔斌朱兰质量手册200612.KaplanRS.DPNortonPuttingthebalancedscorecardtowork1993(05)13.KaplanRS.DPNortonUsingthebalancedscorecardasastrategicmanagementsystem1996(01)14.BarringerBruce.AllenCBluedornTheRelationshipBetweenCorporateEntrepreneurshipandStrategicManagement1999(05)15.CavusgilTamer.ShaomingZouMarketingStrategy-PerformanceRelationship:AnInvestigationoftheEmpiricalLinkinExportMarketVentures1994(01)16.DessGregoryG.GeorgeTLumpkin.JeffreyGCovinEntrepreneurialStrategyMakingandFirmPerformance:TestsofContingencyandConfigurationalModels1997(09)17.HanJinK.NamwoonKim.RajendraKSrivastavaMarketOrientationandOrganizationalPerformance:IsInnovationaMissingLink?199818.HurleyRobert.ThomasHultInnovation,MarketOrientation,andOrganizationalLearning:AnIntegrationandEmpiricalExamination199819.MatsunoKen.JohnTMentzerTheEffectsofStrategyTypeontheMarketOrientation-PerformanceRelationship200020.SawyerAlan.JPaulPeterTheSignificanceofStatisticalSignificanceTestsinMarketingResearch1983(02)21.WernerfeltBirgerAResource-BasedViewoftheFirm1984(02)22.AnthoneyMT.McKayJBalancingtheproductdevelopmentprocess:achievingproductandcycle-timeexcellenceinhigh-technologyindustries1992(02)23.DavenportTH.KlahrPManagingcustomersupportknowledge1998(03)24.GoffinKCustomersupportandnewproductdevelopment-anexploratorystudy1998(01)25.McGuinnessNormanNewProductIdeaActivitiesinLargeTechnologyBasedFirms199026.AdamsMarjorieE.GeorgeSDay.DeborahDoughertyEnhancingNewProductDevelopmentPerformance:AnOrganizationalLearningPerspective199827.SuttonRobert1.AndrewHargadonBrainstormingGroupsinContext:EffectivenessinaProductDesignFirm199628.DengS.DartJMeasuringMarketOrientation:AMuti-factor,MultiitemApproach199429.李皇照.魏敏真市场守导向与组织绩效关系之探讨200530.保罗特罗特.吴东创新管理和新产品开发200531.罗伯特G库柏.刘崇献.刘延新产品开发流程管理200332.宿春礼客户管理方法200333.冯丽云.孟繁荣营销心理学200134.谭昆智营销管理200535.谢家驹全面优质管理199936.万后芬现代市场营销200237.迈克尔·A·希特.吕巍战略管理200238.周宏.杨晶高技术企业市场营销战略199939.《MBA必修核心课程》编译组新产品开发199940.杨涛关系营销--高技术企业营销制胜的新武器200241.PhilipKotler科特勒市场营销教程200242.于淼企业经营战略与市场定位199743.迈克尔波特.乔晓东竞争优势198944.晁钢令营销战略策划199845.韩德昌市场营销理论与实务199546.约翰A昆奇市场营销管理200047.杜素坤营销原理与技巧199448.韩滔企业要有快速反应对策200049.赵晓庆.许庆瑞企业技术创新的战略框架200250.迈克尔波特.乔晓东竞争战略198951.武春友.戴大双.苏敬勤技术创新扩散199752.陶国龙新产品开发控制策略200053.傅浙铭.冯建民新产品开发路标200154.菲利普.科特勒.喻利军市场营销200355.宋明顺.周玲玲.张月义.熊明华质量管理学200556.田均平.石保庆9S管理简单讲2005本文链接：授权使用：上海海事大学(wflshyxy)，授权号：59c13b38-0fad-487d-8096-9e1300857c93下载时间：2010年10月18日