基于主成分分析的中学生研学旅游需求动机研究-以太原市为例-董建英

201672016－04－21“”2014054003“”2015041013－3“‘80’”2012/－271963—、。———aba.b.030006。。20———、、。F59A1004－972X201607－0119－06。。。1。。、2。、、、。2。。“”、“”3。1。14①、。①AFS。911DOI:10.16011/j.cnki.jjwt.2016.07.023“”5。、。2025150。6。7。。、、、。8。“”、。。、。、9。Hull1943。PD、HIP=D×H－I。。HullKP=D×H×K－I11。Tolinan1932“”“”。Dann1977“”“”。。、、、10。“”、“”。1。1。。11。。“”。12。。。、。02120167。、、。1～5。spss19.0。。npn×p1X=x11x12…x1nx21x22…x2n……xp1xp2…xpn11n×pp。。。X1、X2、…、XpZ1、Z2、…、Zmm≤p2Z1=L11X1+L12X2+…+L1PXpZ2=L21X1+L12X2+…+L1PXp……Zm=Lm1X1+Lm2X2+…+LmPXp22LijX1、X2、…、XpZiZji≠ji、j=12…m。Z1X1、X2、…、XpZ2Z1X1、X2、…、XpZmZ1、Z2、…、Zm－1X1、X2、…、Xp。Z1、Z2、…、ZmX1、X2、…、Xp、…m。Z1Z2、Z3、…、Zm。。Xjj=12…pZii=12…mLiji=12…mj=12…p。X1、X2、…、Xpm。、。2001001811316892.8%。。83%65%4.16%。。2、、、。、。2%3618.24221.23115.73316.72110.62010.1157.6198100.0。、。64.88%35.12%70.83%21.43%7.74%。“、”。。、、12110.12%、7.74%、82.14%。。22～478%422%。22～4。、、。24.3%、21.7%16.6%。、、20。5、4、3、2、13。3202.40～3.801.586～1.925。。20“”3.80、“”3.41、“”3.37。、。31683.801.7421683.411.8321683.371.8781683.351.7791683.301.8691683.301.8171683.291.8611683.211.8701683.191.7881683.181.8681683.161.8741683.151.7971683.031.9031683.021.7351683.011.9251682.951.9141682.821.9151682.741.9141682.711.8641682.401.586、20。20。KMOBartlettKMO。KMO1KMO0.5。KMO0.929。Bartlett2164.595190Sig=0.000＜0.001α=0.05。SPSS19.020。Cron-bach0～11。0.7。200.9460.7。20、。X1X2……X19X204。4X1X2X3X4X5X6X7X8X9X10X11X12X13X14X15X16X17X18X19X20spss19.02032212016755%%19.95749.78349.78321.2886.44256.22531.0025.00861.2335361.233%＞60%。3prin1、prin2、prin36。6Prin1Prin2Prin3X10.0500.3670.388X20.0620.4050.196X30.0680.2820.027X40.0580.205－0.106X50.0620.308－0.063X60.063－0.073－0.088X70.059－0.0840.010X80.075－0.022－0.116X90.069－0.0660.014X100.0630.1260.059X110.0710.097－0.258X120.071－0.001－0.472X130.074－0.095－0.345X140.078－0.134－0.162X150.085－0.109－0.023X160.079－0.016－0.101X170.085－0.1410.185X180.083－0.2130.224X190.075－0.2180.357X200.074－0.2570.3323Z1=0．050X1+0．062X2+…+0．075X19+0.074X20Z2=0．367X1+0．405X2+…－0．218X19－0.257X20Z3=0．388X1+0．062X2+…+0．357X19+0.332X20Prin1Z1、、、、、、、、9Prin2Z2、、、、、6、Prin3Z3、、、、5、。3F=0．49783Z1+0．06442Z2+0．05008Z3Prin149.783%F9、、Prin2、、Prin3、、。、、。、2、、。。2、1000～4000。、、、321。、、“、、”。。。。。。。、、。。、。。。。1.M.200293.2.J.20141721－24.3.J.20098488－91.4.J.201033－5.5DEBOＲAHKAYSELL.ＲesearchonattitudechangeinUSstudentswhoparticipateinforeignstudyexperiencepastfindingsandsuggestionsforfutureresearchJ.InternationalJournalofInterculturalＲelations19837131－147.6.J.2007940－41.7.D.2009.8.J.20156114－117.9.10D.2005.10.M.201130－37.11MASLOWAH.AtheoryofhumanmotivationJ.Psycho-logicalＲeview194350.12.M.200933.ＲesearchonDemandMotivationofMiddleSchoolStudentsStudyTourismBasedonthePrincipalComponentAnalysisACaseStudyofTaiyuanDONGJian－yingaＲENLi－xiaba.SchoolofTourismb.SchoolofEconomicsandManagementShanxiUniversityTaiyuan030006ChinaAbstractBasedondefiningtheconceptofthestudytourismthisresearchanalyzesthedrivingandinduce-mentswiththerelativedemandmotivationtheories.AsurveytowardsmiddleschoolstudentsinTaiyuanwasdoneinordertolearnaboutthestudytourismdevelopmentstatusandmotivations.Threekindsofmainmotivationssuchasseekingknowledgeanddevelopinginterestandabilityenjoyingoneselfandbroadeningthehorizoncultivatingthetasteandperfectingpersonalitywereextractedandconcludedfromtwentysortsofmotivationsthatwereinvestiga-tedbyusingthemethodofprincipalcomponentanalysis.Somereasonableconclusionsaboutmiddleschoolstudentsdemandmotivationsanddifferentdemandcharacteristicsofmarketsegmentofstudytourismasareferenceforstudytourismfurtherdevelopment.Keywordsstudytourismprincipalcomponentanalysisfactordemandmotivation421