微观行为与农产品安全

:2004201210:(20025005)::(1975-),,,(1957-),,,,41()200414(1)VOL.4,NO.120043JournalofNanjingAgriculturalUniversity(SocialSciencesEdition)Mar.,2004,(,210095):,,,,:;;:F32315:A:16717465(2004)01002306,,,,,,,,,,,?,,,,,,,,,,,,,,,,,,32©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[1],,,,,,,,,,,,,,,,199648.6%200137.9%,10.7,,,20%30%[2][3],,,,,,,,,,,,1.[4],,,,50%[5],40%[6],,,,:,(60%),;,,,,,,,():Y=0+1Z+u,Y;Z;,0,;u42()4,(),,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1),,1%,;[7],,,,,,,,,,,,1(:)48.781039.72160.6322430.0752()-11.862632.1069()7.061331.6469-3.644131.34326()-0.41480.675960.000830.0003()69R20.61:199520012.,,,,,,,(LogisticModel)()(,;,)200111200,:31%(6),(r),r0.76050.2062,t1.17120.2107,t0.01,2001,80%,70%,60%,521,:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.=F(Y=1)=11+e-(0+1X+u),Y,Y=1,Y=0;PiY,;X;,u(2),80%,40%24,,56%,10;37%,102(0.48)(0.482)(2)32123(4)160517(3)1229(2)0.520.410.290.720.870.950.340.440.58:20012043(:=1,=0)6.9655333.0161-1.1439330.4601-0.2711-1.51240.8458-0.3585(1)1.097530.38570.2617,=1(2)0.85280.55300.2090,=1(1)0.50660.36020.1197,()=1(2)1.130730.37160.2619,()=1-0.17200.1777-0.0408203:2,(3),(2),(1),,62()43331%5%©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(5%)(2),:,26(1%);(2),26(1%),,,,,,12,,,,,,,,,,1.,[8][9],,,,,,,,,2.,,,,,,,,3.,,,,,,,;,,,4.,,,,,,,5.,,,,,,()721,:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1].:[M].:,1999.[2].[J].,2003,24(2).[3],,.[J].,2004,(1).[4],.15()[J].,2004,(1).[5].[J].,2001,(6).[6].[Z].:,2000.[7]Pittman,R.W.IssuesinPollutionControl:InterplantCostDifferencesandEconomiesofScale[J].LandEcon,57(February1981):1-17.[8]Akelof,G.,1970.Themarketforlemons:qualityuncer2taintyandthemarketmechanism.QuarterlyJournalofEco2nomics84:488-500.[9]MichaelSpence,MarketSignaling.Cambridge:HarvardU2niversityPress,1974.Micro2behaviorandsafetyofagi2products:ananalysisofruralhouseholdproductionandresidentsconsumptionWANGHua2shu,XUXiang(CollegeofEconomicsandTrade,NanjingAgriculturalUniversity,Nanjing,210095,China)Abstract:Intheprocessofagri2procductscommercializationandstandardization,agri2productsqualityandsafetyandrobustmarketdevel2opmentareaffectedbyruralhouseholdsproductionandresidentsconsumption.Factorsaffectingagri2productssafetyproductionandcon2sumptionbehaviorsareempiricallyanalyzedfromtheperspectiveofmicro2behaviorchangesandcounter2measuresareputforwardtoensuretheagri2productssafety.Keywords:agri2products;micro2behavior;safety82()4©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.