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INTERNATIONALAPARTMENT2011年度小型营销活动概述2011theannualmarketingactivitiesoverviewHeintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?2011.03.10Heintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?彼岸眼前，幸福身旁。一个具备潜力拥有实力的项目必将胜券紧握手中。强调生活的真谛，唤醒完美的闹钟，关于渤龙湖，我们需要做的不过是画龙点睛。｛Part1｝关于华视｛Part2｝现状分析｛Part3｝竞品简报｛Part4｝销售策略｛Part5｝推广策略｛Part6｝创意表现NEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE｛Part1｝关于华视现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy关于华视AboutVisualMEDIA创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE卓越的华视文广如您看到，华视文广不单纯是传媒公司。而实际华视文广更准确的定义为策划优服公司。策划不仅是单纯的名词，而是我们为尊贵的客户传达全方位解析需求的态度；以优良的服务取胜，我们自诩优服。集活动策划执行、品牌策略营销、广告影视制作和庞大媒体资源发布的我们，众多领域的延伸并非出于我们的不满足,不过是我们为尊贵客户准备全方位优质服务储备的丰富资源。以面带点的创意称之为策略，强调实际的分析称之为策划。您对我们的了解将从此刻开始。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy关于华视AboutVisualMEDIA创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE华视文广有幸成为：融创置地、长芦地产、海尔地产、泰达地产、惠州光耀集团等房产客户的合作伙伴，侥幸得到一丝业内好评，而我们的脚步从未停歇。每一位尊贵的客户，都将将加快我们前进的步伐。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy关于华视AboutVisualMEDIA创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKEHeintianjinbinhai-nationaleconomic3above,inthebattleof1.5trillionbinhaiareaabovetenleadinghi-techzone,isthecoreofbinhaiQiBuOu.ItsGDPhascompletedthepartformorethantenyearsmaintained30%above,thefirstishisathleticgrowth.2.62squarekilometers,tenbillion,acity,theinherentgreatpotentialandbohailonghuheadquarterseconomyarea,whoelse?为渤龙湖起航，我们做的超出您的想象接下来请您调整一下气息，这将帮助我放松心情，您将聆听到最佳的活动介绍。谢谢。NEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE猜测渤龙湖的目标我们了解到渤龙湖：▲滨海市场的敲门砖▲产品实力区隔，构成溢价标准，领先众多竞争对手之列▲金辉集团品牌战略，核心城市强势介入现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE季的概念：力图为渤龙湖打造一套全年的优质活动，经过考虑，我们将活动主体分为三个季，环环相扣，步步为营。避免断点活动产生的资源浪费，一个贯穿的系列活动，可以使客户广泛享用到活动效果，全面衔接活动主题，营造的活动紧扣项目营销步骤。全系列活动力图展示渤龙湖显著的生态价值，丰富的产品感受，淡雅的精英文化，围绕以上几点吸引潜在客户，增大客户有效率，保证活动的实际效果，从而有效的助推起项目的营销步伐。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE接下来，我们将向您阐述三个活动季的实际操作环节……注明：以下提到的日期月份均为我们臆测客户的宣传步骤，为了沟通方便避免出现“当您需要宣传的时候”或者“当您需要营销的时候”这样容易让您分辨不清的词语。具体的活动步骤计划需要与您详细沟通后合理归位安排。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBrief现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE第一季:4,5,6三个月我们判断，这三个月是渤龙湖确立进入滨海高新区、建立区域基调的重要时期。4月——快速宣传期.5月——前期开盘营销期、新品推介期.6月——潜力客户挖掘期、项目宣传跟进期.为了配合项目的整体策略计划，第一季的主题为“走入渤龙湖，拥抱幸福的理由”，华视文广以协助您的产品营销战略为根本出发点，特安排以下活动。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKEECORESIDENCEFORSUCCEEDELITEBOLONGELITEBOLONGLAKE四月-强势风靡（快速宣传期）活动目的：我们致力于协助渤龙湖快速进入宣传环节，扩大项目知名度，帮助渤龙湖尽快获得更多客户资料，拉动前期销售。执行方案：内场部分：4月的第1、2、3、4周周六进行，共计4场。下面我将为您阐述我们活动的一些亮点部分，所有活动的共同点均会包含项目介绍，客户咨询及资料收集等环节。现状分析Analysis销售策略SaleStrategy推广策略PromotionStrategy目标责任TargetResponsibility创意表现CreativeDesign竞品简报CompetitionBriefNEWCITYOFECORESIDENCEFORSUCCEEDELITEBOLONGLAKENEWCITYOFECORESIDENCEF