广告翻译中应注意的几个问题

26220074()JournalofZhengzhouInstituteofAeronauticalIndustryManagement(SocialScienceEdition)Vol.26No.22007.4:2007-02-11:(1980-),,,,(,200083):,,,,,:;;:H315.9:A:1009-1750(2007)02-0106-02,,,,,,,:,:,,,,,,,,,,,,,,AIDA(AttentionInterestDe2sireAction),,,,,,,,,,,,,,,Head&shoulders,,,,,Malboro,,,,Malboro,Sprite,,,,,,,,,,,,,,,,,,,,,(MaxwellHouse)Goodtothelastdrop,,,,,,Lucky,,,BMW,,,BMW601:,,BMW,,,Pea2cockAnaras,USP,U2niqueSellingProposition,,,,Nip2ponNipponPaint,workingbeautifullyevery2where,beautifully,,,,Polaroid,,Nobodyisperfect,,NobodyNobody,::,,,,,,,,,,,,,,,,,,,,!,,,,,,,,,,,,:[1].3000[M].:,1993.[2].[M].:,1995.[3].[J].,1998,(1):22-23.[4].[J].,2003,(6):68-71.[5],.[J].,2003,(6):46-48.[6].[M].:,1995.[7],.[M].:,1995.[8].,:[J].,2000,(1):49-51.[9].[M].:,2000.:AFewPointsonAdvertisementTranslationZHAOYuOzhenAbstract:Thispaperdiscussessomequestionsaboutadvertisementtranslation,andsumsupsomeskills.Insteadofbeinglimitedinfaithfulness,advertisementtranslationshouldserveforthepurposeofsellingproducts.Intheprocessoftranslatingad2vertisements,culturaldifferencesandproductcharacteristicsshouldbetakenintoconsideration.Keywords:advertisementtranslation;culturedifference;productcharacteristic701