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第20卷第4期上海电力学院学报Vol.20,No.4200412JournalofShanghaiUniversityofElectricPowerDec.2004:1006-4729(2004)04-0075-05:2003-12-18(,450052):/06,6,,.:;;:H315:APotitenessPrincipleandBusinessEnglishWritingZHENGLing(EnglishDepartment,EngineeringInstituteofZhengzhou,Zhengzhou450052,China)Abstract:PolitenessPrincipleanditssixrulesareintroduced.TheapplicationofthesixrulesinbusinessEnglishwritingisanalysedinordertoimprovethewritingskillsinbusinessEnglishwiththeresultofsucessfulcompletionofbusinessdeals.Keywords:politenessprinciple;businesscorrespondence;businessEnglishwritingWTO,,.,,.,,..,,,.Leech/0(thePolitenessPrinciple).,/0,.1/0.Leech,,/0(Principles).,Grice(1975)/0(conversationalimplicative)/0(theCooperativePrinciple),198356(PrinciplesofPragmatics),Leech/0.Leech,/0(tact)(generosity)(appre-ciation)(modesty)(agreement)(sympathy)6/0(maxim)./0,.Leech,./0/0(minimizecosttoother),/0(maximizebenefittoother)./0,:/0(minimizebenefittoself)/0(maximizecosttoself)(sub-maxim).Leech/0.,,/0,.Leech,/0(minimizedispraiseofother),/0(maximizepraiseofother).,/0,./0(minimizepraiseofself),/0(maximizedispraiseofself)./0/0(minimizedisagreementbetweenselfandother),/0(maximizeagreementbetweenselfandother),,.,/0./0(minimizeantipathybetweenselfandother),,/-.0(maximizesympathybetweenselfandother),.6,(overlapping).,,,Leech/0.2,,,,/0.2.1,.,,,,,.,,,.E-mail/0.Jan.10,2001Dear,:ThankyouforyourinquiryofDecember23rd,2000.Enclosedisourpricelist.Acataloghasbeenairmailedtoyouunderseparatecover.Thiscompanyhasexportedcarpetsforyearstoyourcountry,Canada,EnglandandotherEuropeancountries.Youmaybesurethatyourorderwillbeprofitable.Also,becauseouryearlyproductionisabout30000piecesthelargestofallthecarpetmanufacturersinChinaourpricesarealwayslowerthanothers.Welookforwardtoreceivingyourreply.Sincerely,JohnSmithEncl:acopyofpricelist():,,.,(),/0,,,,./Youmaybesurethatyourorderwillbeprofitable0.,,().2.2/0/7620040,/,0.,,,,,/0.April3,2001Dear,:InreplytoyourfaxdatedApril2,weareenclosingthisorder,No.SX/0014WeacceptUS$15.40forModelAandUS$19.60forModelB,butmustbidUS$35.50forModelC.Themarketisfloodedwithcheapermodelssoeventhispriceistoohigh.PaymentwillbemadebyirrevocableL/Catsight.Pleaseadviseuswhenthegoodsarereadyforshipment.YourearlyreplyisappreciatedSincerely,Wilson,(),(),3C,US$35.50,,.,.,,/0,.:/Foryourinformation(reference),atyourconvenienttime,0.2.3,,/0(horizontalcommunication),,,/0.,/0.,,,,.,/0,.:DearSirs,Thankyouforlettingusknowaboutyourconcernthatourquotationforthe1000FoldedChairsyouenquiredaboutlastweekishigherthantheaveragemarketlevel.Asweunderstandyourletteryoufeelyoucouldhavegottenessentiallythesamequalitychairsasyoupurchasedfromuslastyearforaboutthesamepriceasourlastyear.s.Asaresult,youwouldlikeeithertoaskforthesamepriceaslastyear.sorreceivea5%discount.Withthepresentmarkettrend,wehavetosaythatourpriceisreallythebestwecanquote,notwithstandingwewoulddoeverythingpossibletomakeyousatisfiedwithyourpurchase.Ihopethisexplanationanswersyourquestionconcerningourpricestructure,andlookforwardtoyourorder.Yoursfaithfully,Wilson,,.,,/Youcannotbuythematthesamepriceaslastyear.s,0,/Asweunderstandyourletteryoufeelyoucouldhavegottenessentially,,Asaresult,youwouldlike,0,/0.,,(thebestprice),./0,.2.4,,,.,,,.:Dear...:Re:YourL/CNo.5757coveringyourOrderNo.77:134ThankyouforyourextensionofyourL/CNo.5757.TodayweshippedtheaboveconsignmentonboardS.S./Nellore0whichsailsforyourporttomorrow.Enclosedpleasefindonesetoftheshippingdocumentscoveringthisconsignment,asfollows:(1)OnenonnegotiablecopyofB/L;(2)Invoiceinduplicate;(3)Packinglistintriplicate;(4)OnecopyofManufacturer.sCertificateofQuality;(5)OnecopyofInsurancePolicy.Wearegladtohavefilledyourorderafterlongdelayandtrustthatthegoodswillreachyouintimetomeetyoururgentneedandthattheywillturnouttoyourcompletesatisfaction.Wewillfillyourfutureorderspromptlyandmorecarefully.Sincerely,Smith,,,/Nellore0.,.,/Wewillfillyourfutureorder0.,/0/0,.:Sorryfortheinconveniencethisdamagebringstoyou;Thismistakeswillneveroccuragain,2.5,,,,.DearSir:Thankyouforyourquotationof20Augustandforthesamplesofshoesyousendus.Weappreciatethegoodqualityofyourshoes,butunfortunatelyyourpricesappeartobeonthehighsideevenforshoesofthisquality.Weregretthatatthesepriceswecannotplaceanorder.We,however,likethequalityofyourgoodsandwouldwelcometheopportunitytodobusinesswithyou.Maywesuggestthatyoumakesomeallowanceonyourquotedpricessoastointroduceyourgoodstoourcustomers?Yoursfaithfully,JosephBlack,.,,,/,yourpricesappeartobeonthehighsideevenforshoesofthisquality0,.,,,,.2.6/0(),,.:DearSir,Wehavereceivedyourletterof15thJuly,informingusthatthesewingmachinesweshippedtoyouarriveddamagedonaccountofimperfectnessofourpacking.Uponreceiptofyourletter,wehavegiventhismatterourimmediateattention.Wehavestudiedyoursurveyor.sreportverycarefully.Weareconvincedthatthepresentdamagewasduetoextraordinarycircumstancesunderwhichtheyweretransportedtoyou.Wearethereforenotresponsibleforthedamage;butaswedonotthinkthatitwouldbefairtohaveyoubearthelossalone,wesuggestthatthelossbedividedbetweenbothofus,towhichwehopeyouwillagreeSincere