广告英语的特色及写作技巧

(,,412000):,:;;:H315:A:1672-7412(2009)03-050-04,advertere,(1300-1475),Advertise,,,:Advertisingisthenon-personalcommunica2tionofinformationusuallypaidforandusuallyper2suasiveinnatureaboutproducts,servicesorideasbyindentifiedsponsorsthroughthevariousmedia.()[1],,,,,Attention()Interest()Desire()Ac2tion()(),,:1,,,,:Buyone,getmore.buyget,,,2,,,,,,,,,,(1),:Easierdustingbyastre2e2etch.,stretche,,:TheEvenfloFeedingSystem.,Evenflo,Evenflow,,(2)93Vol.9No.320099JournalofHunanMetallurgicalProfessionalTechnologyCollegeSep.2009:2009-04-28:(1980-),,,,:51:DRINKAPIN2TAMILKADAY:Drinkapintofmilkaday.,Drinkapintofmilkaday.ofaa,drink,pint,milk,,,,Pinta,milkhasgoneup,Pintahasgoneup3,,,,,,,:FineChampagneCognalOnlyRemy.TheworldsfavoriteVSOP.(Remy)Remy,,,?4,,,,,,,:Famousworld2widegourmetcuisine.Excellentdailyspecialsandmouthwateringdesserts5,,:Better2than2leather2miracle2coveringLookattheoh2so2comfortablesize,,;,;,,color2fresh,fragrant2aroma,top2qualitybulbs,line2dry,shining2clean,,[2],,()1,:FreshupwithSeven-up.,Oh,Isee!OIC,,,,,,2(1):Nike,justdoit.()Askformore.(),,(2),,,Intelligenceeverywhere.(),is,,,,,(3),,,,,,,,30:Wheredoyouwanttogotoday?(),,,3,,,;,:IntroducingFITNESSmaga2zine.Itsabouthealth,itsaboutexercise,itsa2boutyourimage,yourenergyandyouroutlook.,,3:52,:WewouldneversaythenewAudiA4isthebestinitsclasswedonthaveto.,,A44Cometalktoanimals.cometalk,,,,,Welcometocomeandtalktoanimals.(),,,1,,7up?TheUncola,Theunandonly.un,one,oneandonly;un,uncola(),,Wherethereisaway,thereisaToyota.,2Lessbread,Nojam.,,bread(),,breadmoney,Jamtrafficjam,Lessmoney,notrafficjam,3,,,,,,:Availablein18cnwhite,pinkoryellowgoldwithOysterorPresidentbracelet,andinplatinumwithPresidentbracelet.Waterproofto100meters.OysterPerpetualDay-Date.Newsweek,,,,,,,,,,,,(),,,,,,,::Sweet,smartandsassy.()smartsassy,,,:,:GofortheGold.Goldstar.Thebrighteststarinelectronics.GoldstargoldstarCoolasamountainstreamcoolfreshconsu2late.Consulate,Washthebigcityoutofhair.,thebigcitythedirtofthehair,,:(),,:Spoilyourselfandyourfigure.Weight-WatcherSpoiloneselfenjoyoneselftoheartscontent,,953spoilonesfigure,,:,,,ExtraTaste.NotExtraCalories.,Extra,,,,,,,,,,,,,,,,,,,()1,,2,:DarlingLoveFear,ProudFriendBaby3,Fat(),,Extralarge(),Queensize(),God2dess(),,,,,,,,,[1].[M].:,1993:1.[2].[M].:,1995:71.FeaturesandWritingSkillsofAdvertisementEnglishZHANGZhen(HunanUniversityofTechnology,HunanZhuzhou412000,China)Abstract:ThisarticleanalyzesthecharacteristicsoftheadvertisementEnglishintermsofvocabulary,syn2tax,anddiscourse,simultaneouslycarriesonthediscussiontotheadvertisementEnglishswritingskills.Keywords:advertisementEnglish;features;writingskills(:)3: