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Withrapiddevelopmentofinformationization,globalelectroniccommercetransactionhasincreasedgreatlywithinpastdecadeyears.Almostallkindsofindustriesarecloselyconnectedwithelectroniccommerce.However,everythinghastwosides.Advantageanddisadvantage.First,thereare6pointaboutadvantage.(1)Marketglobalization.AnyonewhocanaccesstheInternetwillbeincludedinamarket,andmaybecomeacustomerofInternetcompanies.(2)Fasttransaction.Electroniccommercecancompletethetransmissionandautomaticprocessingofcomputersallovertheworldinaninstantwithouthumanintervention,acceleratingthetransactionspeed.(3)Transactionvirtualization.ThroughtherepresentedbytheInternetcomputerInternetnetworkoftrade,thetwosidesfromthebeginningtonegotiateandsignorder,payment,etc.,donotneedtofacetoface,arecompletedbycomputerInternetnetwork,theentiretransactionfullvirtualization.(4)Lowcost.Duetothelowcostofinformationthroughthenetwork,itcansavethetransportationcostandreducetheintermediarycost,sothewholeactivitycostisgreatlyreduced.(5)Transparencyoftransactions.Thenegotiation,contractsigning,paymentforgoods,deliverynoticeandotherwholetransactionprocessofbothpartiesine-commercearedisplayedontheelectronicscreen,whichmakesitmoretransparent.(6)Transactionstandardization.Theoperationofelectroniccommerceshouldbecarriedoutaccordingtotheunifiedstandard.Andhereare3faultsaboutelectroniccommerce(1)Consumerattitudesarenotkeepingpace.forexample,inchina,therearehundredsmillionsofruralpeople,theyjustknowinternet,buttheydonotknowhowtouse,notmentiononlinetrading.(2)Thenetworkitselfhaslimitations.Peoplecan'tgetalltheinformationaboutthegoodsfromtheInternet,especiallythemostvividandintuitiveimpressionofthegoods.Inthismodel,onlyrelyontheproductionofthewebsiteandwebdesignerstobettergraspthepatternoftheweb,toshowtheproductstoconsumers.(3)Thesecurityoftransactionsisnotguaranteed.Thesecurityofe-commerceisalsoamatterofgoodfaithbetweenpeople.Sometimestherewillbelow-qualityproductsinone-timetransaction.whenconsumersreceivegoodsthataredifferentfromthosedescribedonline,ifthegoodsisnotvaluable,theythingtheyshouldpayforthelessons.Andthentheywillneverbuyanythingfromthisshopagain.That'sallthankyou