advertising-广告介绍

ADVERTISINGDefinitionTypesMediafunctionSlogans&examplesDefinitionofadvertisingAdvertisingcanbedefinedasnonpersonalcommercialmessagetothepublicdesignedtoinformbothestablishedandpotentialcustomers.TypesofadvertisingDirect-actionadvertising(直接控制式广告)Institutionaladvertising(信誉广告)Primary-demandadvertising(产品需求广告)Brandadvertising(品牌广告)Comparativeadvertising(选择性广告)AdvertisingMedia(广告手段)1.PressAdvertising报刊广告2.TelevisionandradioAdvertising电视和无线电广告3.OutdoorandTransportAdvertising露天广告和交通广告4.WindowandPoint-of-SaleDisplay橱窗和销售点陈列广告5.ExhibitionandTradeFairs展览会和商品交易会6.DirectMailAdvertising直接邮件广告7.Cinema电影广告Televisionadvertising--------------Dove德芙OutdoorandTransportAdvertisingCinemaadvertisingFUNCTION(广告的功能)1.Information（提供信息）2.Persuasion（争取顾客）3.MaintenanceofDemand（保持需求）4.CreatingMassMarkets（扩大市场）5.Quality（确保质量）Featuresofslogans（广告口号）andcatch-phrases(广告语句)attractive---catchthereader’sattentioncreative---projectanimagepersuasive有说服力的---urgethereadertoactimpressive---produceanimpactExamplesSpendadime,Saveyoutime(电器广告)NeverlateonFather’sDay(礼品广告)•Anythingispossible.“一切皆有可能”（李宁服饰）Nodreamistoobig.(高级轿车广告)•Tosmokeornottosmoke,thatisaquestion.(香烟广告)WithacopyofTheGlobeinyourhand,theworldunfoldsbeforeyousogrand.(《全球》杂志的广告语)Afriendinneedisafriendindeed.（速效救心丸广告）Givemeachance,andyou’llhaveabigsurprise.“给我一个机会，还你一个惊喜”（嘉亨印务）•OnlyfinemedicinalherbsMakefineherbalmedicines.中药材广告：“药材好，药才好。”•Youreverydaylifeisverybusy,OurLongCardcanmakeiteasy.建设银行龙卡的广告：“衣食住行，有龙则灵。”Itgivesyoujoy.Itgivesyoufun.Itgivesyoubeauty.Itgivesyoulove.为您提供美，为您提供乐，为您提供爱，为您提供趣。（《故事会》杂志广告）Aspecialcola.ASpecialChoice.非常可乐，非常选择（非常可乐饮料广告）Shetakesoverthechores,Soyoucanrest,ofcourse.她工作，你休息。（洗衣机的广告语）香奈儿5号布拉格皮特广告thereyouare〉It'snotajourney.Everyjourneyhasitsends,butwe'llgoon.Worldturns,weturnwithit.Plansdisappear,dreamstakeover,butwhereverIgo,thereyouare.Myluck,myfate,myfuture.ChannelN.5,inevitable.這不是一段旅程，旅程總有終點，但我們會繼續。世界在轉，我們也隨著轉變，當計劃消逝，夢成為主宰。無論我去哪，都有你，我的幸運，我的命運，我的未來，無可取代。Thankyou