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BRANDHONGKONGGUIDELINESUpdatedMay2012SECTIONABrandHongKongSignatureA.1SignatureElementsA.2DragonSymbolandRibbonsGraphicA.3.1MinimumSizewithBrandlineA.3.2PrimarySignaturewithoutBrandlineA.3.3MinimumClearSpaceA.4.1ColourGuide–FullColourVersionsA.4.2ColourGuide–SingleColourVersionsA.5.1BackgroundColours–PreferredColoursA.5.2BackgroundColours–SignatureColoursA.5.3BackgroundColours–FullColourSignatureA.5.4BackgroundColours–SingleColourSignature(Red)A.5.5BackgroundColours–SingleColourSignature(Yellow)A.6IncorrectUsageA.7ColourPaletteA.8.1TypefaceA.8.2Logotype&BrandlineA.8.3Logotype&BrandlineColoursBRANDHONGKONGSIGNATUREA.1|SignatureElements123123TheBrandHongKongsignaturecomprisesofthreeelements:TheBrandHongKonglogotypeTheBrandlineTheDragonsymbolwithextendingribbonsgraphicAllelementsaresetinfixedformatandproportion.Theyarenottobealtered.BRANDHONGKONGGUIDELINES123A.2|DragonSymbolandRibbonsGraphicTheDragonsymbolwithextendingribbonsgraphicisauniquedesignthatiscopyrightprotected.TheDragonsymbolmaybeusedonitsownonlyinexceptionalcases.TheDragonsymbolisamodernisedinterpretationofaChinesemythicalicon.ItrepresentsHongKong’suniquefusionofEastmeetsWest.TheblueandgreenribbonsthatextendfromtheDragonsymboliseblueskyandasustainableenvironment,whiletheredribbonisasilhouetteofLionRock,whichrepresentsHongKongpeople’s“can-do”spirit.BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINES1212A.3.1|MinimumSizewithBrandlineWheneverpossible,usetheprimaryversionoftheBrandHongKongsignatureasshown.TheprimarysignatureisthefullcolourDragonwithextendingribbonsgraphic,thelogotypeandbrandline.Thesinglelanguageversion,eitherChineseorEnglish,ispreferredforprimaryusage.Thebilingualversionmaybeusedifthecontentisentirelybilingual.BilingualVersionEnglishVersionMinimumSize40mmChineseVersionMinimumSize40mm40mmMinimumSizeBRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESA.3.2|PrimarySignaturewithoutBrandlineTheprimarysignaturemayalsobeusedwithoutthebrandlineifthebrandline,“Asia’sworldcity”,appearselsewhereonthesamesurface,orifspaceislimited.30mm30mmEnglishVersionMinimumSize30mmChineseVersionMinimumSizeBilingualVersionMinimumSizeBRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESAlwaysmaintainmorethantheminimumclearspacearoundtheBrandHongKongsignaturetopreserveitsintegrity.Tomaintainvisualclarityandtoprovidemaximumimpact,thesignaturemustneverappeartobelinkedtoorcrowdedbycopy,photographsorgraphicelements.TheminimumclearspacefortheBrandHongKongsignatureisnolessthan0.5Xaroundthesignature.MinimumClearSpace0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XX0.5X0.5X0.5X0.5XXBRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESEnglishVersionChineseVersionBilingualVersionA.4.1|ColourGuide–FullColourVersionsWheneverpossible,thelogoshouldbereproducedingradientcoloursonasolidcolourbackgroundthatofferssufficientcontrast.Toreproducethefullbrightnessofthesignaturecolours,4-colourprintingispreferred.Thelogoinsolidcoloursmaybeusedifgradientcolourproductionisnotpossible.100C40C100M40M100Y100M100Y40c100M10C100M40M100Y100M100Y100K100M100Y100C100MFull-ColourVersion(ProcessColourGradient)40C100Y100C100YBlackPMS485CPMS485CProcessCyanCPMS361CPMS144CPMS254CFull-ColourVersion(SolidColours)BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINES1212A.4.2|ColourGuide–SingleColourVersionsThelogoinsinglecolour,red(Pantone485C)oryellow(Pantone1235C),maybeusedinsituationswherethefull-coloursignatureblendsinwiththebackgroundorcannotbereproduced.Thelogoinsinglecolour,black,maybeusedonlyforblackandwhiteproduction,orinsituationswheretheothersingle-colourversionsandfull-colourversionsarenotsuitable.Single-ColourVersion(Red)Single-ColourVersion(Yellow)PMS485CPMS1235CSingle-ColourVersion(Black)Black100KBRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINES123123A.5.1|BackgroundColours–PreferredColoursThepreferredbackgroundcoloursofBrandHongKongarewhiteandblack.Full-ColourVersiononPreferredBackgroundColour(white)Full-ColourVersiononPreferredBackgroundColour(black)BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESA.5.2|BackgroundColours–SignatureColoursThesingle-colourlogo,red(Pantone485C/M100Y100)andyellow(Pantone1235C/M40Y100),maybeusedonBrandHongKongsignaturebackgroundcolours.BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESPureLowIntensitiesTintsA.5.3|BackgroundColours–FullColourSignatureItisrecommendedtousethefull-coloursignaturewhereverpossible.However,ifitisnotpossibletousethefull-coloursignatureorwhenthebackgroundcolourdoesnotoffersufficientcontrasttoshowtheentirelogoclearly,thesingle-coloursignaturemaybeused.BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESPureLowIntensitiesTintsA.5.4|BackgroundColours–SingleColourSignature(Red)Whenitisnecessarytoapplythesingle-coloursignature,usetheredlogoinPantone485C/M100Y100onpalebackgroundcolours.BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESPureLowIntensitiesTintsA.5.5|BackgroundColours–SingleColourSignature(Yellow)Whenitisnecessarytoapplythesingle-coloursignature,usetheyellowlogoinPantone1235C/M40Y100ondarkbackgrounds.BRANDHONGKONGSIGNATUREBRANDHONGKONGGUIDELINESA.6|IncorrectU