搜索
.3Jun.2008Vol.26JOURNALOFSHAANXIUNIVERSITYOFSCIENCE&TECHNOLOGY1753:1000-5811(2008)03-0175-04,(,710021):,,5,,,,.:;;:J524.3:A0,,.,:,,.,,,.1,,,,5(1),,,.,,.,,.151.11.1.1,,.,,.1.1.2,,3:2008-01-21:(1981-),,,,,:26.,,,,,,.1.2.4::;:;:;:.,,,.1.3,.,,,,,,;,.1.4,..,.1.5/,..,,,,.,,.2,,,,;.4[2].2.1,..,.,,,.2.2,.,6713:,.,,.,,[3].2.3,.,,.2.4,.,,,,.,,,.,,,.33.1.,,,.,,..,.,,,.3.2[4],20,,,.(1)AIDA.A(Attention),I(Interest),D(Desire),A(Action).(1925),,,,,.AIDA:(2)(R.J.Lavidge),,.3,()()()..(3)(Colly)77126,.,.3.3,:5[5].5..,,,,.,.()()().,.,,,,,,.4,:(1)5,,,,,.(2),,,,.[1]()..(.)[M].:,1997.[2].[M].:,2002.[3].[M].().:,2003.[4].[M].:,1991.ADISCUSSIONABOUTTHERELATIONOFADVERTISEANDTHECONSUMERPURCHASESTHEBEHAVIORZHAOMin2ting,ZHANGWei(FacultyofDesign,ShaanxiUniversityofScience&Technology,Xian710021,China)Abstract:Regardingtheadvertisingandmarketingrelatedtheory,thispaperstudiedthere2lationsbetweentheadvertisingandtheconsumerpurchasingbehaviorbasedonviewofbe2haviorscience.Itexplainedtherecognitionrequest,informationcollecting,appraisal,pur2chasedecision2makingandafter2purchasingbehaviorandsoon5stagesintheconsumerpur2chasingprocess.Thepaperalsoanalyzedtheallfactorswhichoffectedtheconsumerpurcha2singbehaviorsandpointedthatonlytheadvertisementwhichoffectedtheconsumerpurcha2singbehaviorsandpointedthatonlytheadvertisementwhichisfollowingthewayofconsum2erpurchasingpsychologycouldstimulatetheconsumerandpromotepurchasing.Keywords:advertisingtactics;thebehaviorofbuy;thepsychologyofbuy871