搜索
硕士学位论文Google公司的成长分析--兼论对中国企业的启迪AnalysisofGoogleInc'sGrowthwithItsEdificationtoChineseEnterprises区旭东指导教师姓名：孟林明副教授专业名称：工商管理(MBA)论文提交时间：2006年11月论文答辩日期：2006年12月学位授予日期：年月答辩委员会主席评阅人2006年11月学校编码：10384学号：X199915066分类号UDC厦门大学学位论文原创性声明兹呈交的学位论文，是本人在导师指导下独立完成的研究成果。本人在论文写作中参考的其他个人或集体的研究成果，均在文中以明确方式标明。本人依法享有和承担由此论文产生的权利和责任。声明人（签名）：年月日厦门大学学位论文著作权使用声明本人完全了解厦门大学有关保留、使用学位论文的规定。厦门大学有权保留并向国家主管部门或其指定机构送交论文的纸质版和电子版，有权将学位论文用于非赢利目的的少量复制并允许论文进入学校图书馆被查阅，有权将学位论文的内容编入有关数据库进行检索，有权将学位论文的标题和摘要汇编出版。保密的学位论文在解密后适用本规定。本学位论文属于1、保密（），在年解密后适用本授权书。2、不保密（）（请在以上相应括号内打“√”）作者签名：日期：年月日导师签名：日期：年月日AbstractAbstractInaworldofintensecompetition,manyfirmsfocusonthewaystokeepinnovatingandobtaincorecompetency.Inthisarticle,Googleischosenasthefirmtobeobserved.Throughtheanalysisofitsrapidgrowth,Itrytofindoutthemomentumbehind,andtoapplyitinthedevelopingofChineseenterprises.Thisthesisisdividedintofivechapters:ChapterOnetellsaboutthebackgroundofthisstudy,thewayofresearchandtheframeworkofthisthesis.ChapterTwodescribestheoriginofGoogleandtheimportantstagesofitsgrowth,whichformthebasicsoffurtherstudy.ChapterThreesummarizesthecharacteristicsofGooglefirstly.Secondly,itanalyzesGoogle’sdevelopmentstrategyintworespectiveways:fromtheviewofcompetitionwithinanindustry,analyzeitsdifferentiationstrategyapplyingPorter5forcesanalysis;fromtheviewbeyondthescopeofanindustry,analyzeits“blueocean”strategyapplyingthevalueinnovationtheoryofW.ChanKimandRenéeMauborgne.Thirdly,itfurtheranalyzesthepossiblefuturedevelopmentofGoogleanditscompetitionagainstMicrosoft.ChapterFouranalyzesthewholeenvironmentofGoogleandhowitgetsadequateresourcesfromthisenvironment.ChapterFiveoffersChineseenterprisestheedificationfromGoogle’sdevelopment,presentsthemaseriesofstepstogetgradualimprovementintheglobalmarket.KeyWords:Google;Globalization摘要摘要在世界经济飞速发展的今天，企业如何不断创新、增强核心竞争力是一个倍受关注的焦点。本文选取Google作为研究对象，对它的成长过程进行分析，试图找出推动它高速发展的原动力，并进一步阐述将这样的动力运用到中国企业的可能性。全文共分为五章。第一章介绍了论文的研究背景、研究方法及论文框架。第二章介绍了Google的起源以及它发展的各个重要阶段，作为下一步分析的基础。第三章首先归纳、总结了Google的特性。接着详细分析了Google的发展战略：从产业竞争的角度，应用迈克尔·波特的五种竞争作用力模型分析其标歧立异战略；以超越产业竞争的角度，应用W.钱·金和勒妮·莫博涅的价值创新理论分析其“蓝海战略”。昀后分析了Google与微软的竞争以及Google未来的发展方向。第四章分析了Google成长的大环境，详细讨论了Google如何从它所处的环境中获得充足的发展资源。第五章讨论了Google的成长对中国企业的启迪，探讨了中国企业在全球化的国际环境中可采取的阶段性成长步骤。关键词：Google；全球化目录1目录第一章绪论········································································································1第一节研究背景······································································································1第二节研究思路与论文框架············································································2第二章Google的发展历史············································································3第一节Google的创建···························································································3第二节Google发展的主要阶段······································································5第三章Google的发展分析··········································································10第一节Google的特性·························································································10第二节Google的发展战略分析····································································13第三节Google与微软的未来之争·······························································19第四章Google成长的大环境·····································································22第一节前沿的学术机构····················································································22第二节高度发达的资本市场··········································································24第三节全球化的国际环境···············································································26第四节美国在国际经济体系中的独特地位···········································26第五章Google的成长对中国企业的启迪············································35第一节保持专注性·······························································································35第二节寻求昀佳的发展战略··········································································35第三节引入全球性思维模式··········································································36第四节引入全球性文化和实行国际化经营···········································37徐工集团“国退洋进”战略分析2第五节寻求政府的支持与协助·····································································38参考文献················································································································41后记·······················································································································44Contents1ContentsChapter1Introduction…………………………………………………………1Section1BackgroundoftheResearch…………………………………………1Section2WayoftheResearchandFrameworkofthisArticle…………………2Chapter2HistoryofGoogle……………………………………………………3Section1Google’sSetup………………………………………………………3Section2StagesofGoogle’sGrowth……………………………………………5Chapter3AnalysisofGoogle’sGrowth………………………………………10Section1Google’sCharacteristics……………………………………………10Section2AnalysisofGoogle’sStrategy………………………………………13Section3GooglevsMicrosoft…………………………………………………19Chapter4TheEnvironmentinwhichGooglegrows…………………………22Section1AdvancedAcademicOrganizations…………………………………22Section2Well-DevelopedCapitalMarket………………………