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1DigitalBrandManagementServicesMarch,20032Whatisthevalueofabrand?3BrandsarecriticalassetstoacompanyBrandValueinBillionsCoca-Cola70Microsoft64IBM51Disney29McDonalds25Ford20Apple5Amazon3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBrandProtected?4DoestheGovernmentCare?5Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted106countriesUnrestricted86countries3Commercial.com,.net,.org4Restricted.edu,.gov,.mil,int.2Unrestricted.info,.biz5Restrictedname,pro,aero,museum,coopDomainNames243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD130LanguagesMultilingualccTLD130LanguagesDomainNamesManagementChallenges6VeriSignDigitalBrandManagementServicesBRANDSProtectandPromoteIntheDigitalWorld7•Breathofdigitalassetmanagementservices•Industryexpertise,enterprisecustomersupport•Financialstrengthandstability•MarketleaderandRegistryoperator-VeriSignmanagesmorethan80%ofFortune1000.com,.netand.orgnames-DBMShas~200clientsoftheGlobal500•GlobalReach•SeriousaboutSecurity-Morethan5billionDNSlookupsperdayDigitalBrandManagementServicesHighlights…..8Strategy“DomainNames–TheE-SigntoYourBusiness”…TedChamberlinGartner,Inc.Aug22,2001MonitorBuildManageSearchBestPractice…..DigitalBrandManagementServices9BestPracticeStrategy…..•Risktolerance?•CorporateSecurity?•CopyrightPiracyProtection?•IntellectualPropertyProtection?•E-CommerceStrategy?•BrandProtection?•On-linePartnerCompliance?•UnauthorizedDistribution?•RenewalManagement?DigitalBrandManagementServices10BestPracticeResearch…..•GlobalSearchonDomains–gTLDs/cCTLDs?•TradeMarks,ServiceMarks,Brands,Domains,Slogans?•RegistrantSearch?•BrandPresence?•HomePageContent?DigitalBrandManagementServices11OnlineBrandAnalysisReport:DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,....).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingpartsofhomepages.CountPercentbody161796%link1207%meta503%image131%title10%1680TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.(aggregatedbyTLD)CountPercentCOM1239%CN516%ORG516%NET516%INFO26%CO13%UK13%31TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.(aggregatedbysitecategory)CountPercentconventional166199%porn121%violence60%gambling50%hate00%1680TotalHomePages12OnlineBrandAnalysisReport:HongKongTourSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,....).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingpartsofhomepages.CountPercentbody500084%link203334%meta63111%image3065%title140%5922TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.(aggregatedbyTLD)CountPercentCOM2361%INFO38%UK38%KR38%NET38%ORG38%38TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.(aggregatedbysitecategory)CountPercentconventional579198%porn781%violence541%gambling311%hate60%5922TotalHomePages13BestPracticeManage…..•DomainRenewalManagement•LockDownDomainsandStandardize•ManageDNSDigitalBrandManagementServices14BestPracticeBuild…..•GlobalRegistration•LocalPresenceServices•DomainRecovery/AcquisitionDigitalBrandManagementServices15Netherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr)•Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP)•VRSNLocalPresencecanhelpyoutosatisfythisrequirements.SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(.cl)Malaysia(.my)China(.cn)GlobalRegistration-LocalPresenceQualification16BestPracticeMonitoring…..•GlobalDomainandWebWatch•InstallSurveillancetoContinuouslyMonitorBrandsDigitalBrandManagementServices17DigitalBrandManagementServices1.DomainWatchforCybersquattingAtrulyuniquecybersquattingsolutioncombining100%coverageofallTLDs,patentedwebcrawlingtechnology,andacasemanagementsystem2.WebWatchforOnlineBrandAbuse(includesDomains)Atrul