搜索
LijunJiang201408284AlltheadvertisersarePsychologistWeenteredtheinformationageofthe21stcentury.Wearesurroundedbyadvertisement.Fromthemomentwegooutthedoor,allthetimewearesurroundedbyadvertisinglikeroadsidebillboards,bus,seatsinsideacar,thetelephoneboothandelectronicstreetscreens.WhenpeopleturnoncomputersandTV,advertisementcoveredhumanlives,graduallycontrolpeople'sminds.LiketheHappyMealsofMcDonald's,thismarketingstrategy.Adultsweren’tthetargetingcustomerofit.Itwaschildrenthatwhocannotdistinguishwhichisgoodorbad.Adultsknowthatthisfastfoodisharmfulforhealth,theyareabletocontrolthemselvestobuyitornot.Butthechildrencan’t.ThechildrengotoMcDonald's,mostlyattractedbytoyswillbegiven.Infact,theymaynotpayattentiononthefriedfood.IhavereasontobelievethatMcDonald'snotonlydidtheregularmarketsurveys,butalsohiredpsychologists.Theyweresoclearaboutthekids’weaknesstheyknewthatkidswillbuythingsforthetoys.Theyknewtheincrediblepoweroftoys.Kidscannotthinkandanalyzethingslikeadultsinarationalway.Mylifearoundalsohavechildrenlikethis,inordertoownthetoystobuythingstheydon’tneedatall.Inthechild'scrying,parentsoftenwillcompromise,thoughknowingthatitisunhealthyfoodorothernotnecessarygoods.Justtoavoiddisappointingtheirkidsanddon’twanttoseethemupset.LijunJiang201408284Oldspiceguywasalsoasuccessfulstrategyaboutcustomer’spsychology.Theyknowthatmen'swashingproductsareusuallydecidedbywomen,andwomenwanttheirhusbandstosmellmanly,inordertocatertothetastesofwomen,advertisementActorobvioustheychosemanlymuscularandtoemphasizeman-mansmell.Nowadvertisingisnotjustcomparingthecreativeera,butcomparisonofpsychologywhichcompanylearnthecustomer’spsychologybetter.Ihavetosaythatalltheproductsintheadsarepsychologistsupervision.Undertheinfluenceoftheseads,howshouldwedealwithit?BadforourhealthadslikeMcDonald'sandKFC’sfast-foodadvertisementsareinevitablyencounterinlife,wecannotletthesecompaniesdonotadvertise.Wemustmakeusclearwhatweneedandwedon’tneed.Wemaybeinfluencedbyadvertisement,butcannotbecontrolledbyit.