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McDonald'scorporatecultureMcDonald'scorporatecultureofMcDonald'scorporatecultureisafamily-happyculture,emphasizingtheimpactofgayculture,amiableuncleMcDonaldsgoldenarches,cleanrestaurant,smilingstaff,McDonald'sanywheredistributecouponsandotherconsumerwhocanseeoutsideMcDonald'sculture,McDonald'sfounderRayKrocbelievedthatfast-foodchainstosucceed,wemustadheretouniformstandards,andconsistentlyimplemented.Composition1,Q,S,C+VSpirit:thatis,quality,goodservice,acleanenvironment,toprovidecustomerswithmorevaluablefood.2,McDonald'sstyle:thecustomerfirst;efficient,fast;harshmanagement.3,McDonald'smarketingstrategy:RonaldMcDonald;affection;chain;Zhirenshanren.McDonald'scorporatecultureisafamily-happyculture.McDonald'snewculturalimperialismcommentwasstagedinChina,emphasizingitsimpactongayculture,andevenMcDonald'ssaidthecountrywillnotenterthewar.WhethermanagementlevelwitheachothertocalleachothernamesalltogetherbetweenMcDonald'scolleaguesfeelveryrelaxed,likeafamily.Employeesatworkokaytomakemistakes,aslongasyouarenotaseriousviolationofthepoliciesandregulationsofthecompany,McDonald'swillnotfireyou.Peoplethatuse,everyonehasstrengths,McDonald'shasbeenadvocatingforpeopledeservethepublic,promotethesharingofexperienceratherthanhypertension.McDonald'sdoesnotdependmainlyonthemovementofpersonsandstafftrainingtoaddresstheproblemofdevelopmentandimprovement,thecompany'sannualtrainingcostsonlyamountedtomorethan1000yuan.EmployeesintotheMcDonald'sfamilysaytheyhavechanged,thingsmoreorganizedandmoreeasygoing.McDonald'sheadquartersislocatedinOakIllinoistown,wheretheU.S.companypresidentJack-GreenBuckandinternationalpresidentJames-KentLuboleadingthismulti-billiondollarinternationalcompanyassets.McDonald'sistheworld'slargestrestaurantgroup,openedaMcDonald'scountriesandregions,morethanaseatintheUnitedNations.From1955founderRay-CrockeragainChamplainIllinoishasopeneditsfirstMcDonald's,whichhasmorethan25,000restaurantsworldwide.NewZealandislocatedinthemostsouthernSeoulYinWeikaitsmostnorthernFinlanddestinationRovaniemi.InChina,untiltheendof1999,McDonald'shasopened252restaurants.LargegoldenarchesofMcDonald'shasgained,becomingoneofthemostwell-knownbrandintheworldone.From1963onwards,RonaldMcDonaldimagesweptacrosstheUnitedStatesforchildren.IntheUnitedKingdom,Japan,HongKongandotherplaces,RonaldMcDonaldhasbecomeahouseholdname.WhentheythinkofRonaldMcDonaldwhen,naturallythinkofMcDonaldhamburgers,fishfilletspackage,frenchfries......thesedeliciousdishes.WhenyouvisitMcDonald'stheywillencounterwearingclean,courteoussmilingfacesgreet.RonaldMcDonaldwavingtoyousmile,makeyoulaugh,sothatcustomersenjoyawarmfamilyatmosphereofjoy.ThechildrenevenasParadiserestaurant,asistheirownworld.levelEditthissection1,thematerialcultureAmiableuncle,McDonald'sgoldenarches,cleanrestaurant,smilingwaiter,everywhereissendingouttheMcDonald'scouponsandotherconsumerscanseeoutsideMcDonald'sculture.McDonald'suncleisasymboloffriendship,wit,andpeaceful,healwaystraditionalcircusclown,yellowshirtandtrousers,redandwhiteshirtandsocks,redshoes,yellowgloves,redhair.He,inthemindsofAmericanchildrenaged4to9issecondonlytoSantaClaus,thesecondmostfamiliarfigure,heisasymbolofMcDonald'siseverybody'sfriendforever.Goldenarches:McDonald'sCorporatelogoIstheletterMarc,withyellowThestandardcolor,abitdarkredasauxiliarycolor,yellowreminiscentofcheapprice,andnomatterwhatkindofweather,yellowvisualsexisverystrong.Mletterofarcmodellingisverysoft,andshopdoorimagematch,causewalkedintothestore.2,culturalsystemRestaurantmadethestandardizationofbehaviorstandards,theemployeesinaccordancewiththestandardprogramoperation.McDonald'sfounderrayhethinks,fastfoodchainstosucceed,wemuststicktotheuniformstandard,andconstantlytoimplementation,McDonald'swillhisconductsummarizedasfour:InthethirdyearafterthebirthofthefirstMcDonald'srestaurant,hesetoutthefirstMcDonald'soperatingtrainingmanual(Q&TManual),detailingthemanualMcDonald'srelatedpolicy,theworkproceduresandmethodsofthediningroom.Onthebasisofsummingupexperienceandlearnthelatestmanagementachievements,thecompanyeveryyeartomodifyandimprovethemanual.Morethan40years,operatingtrainingmanualbiblehasbecomeaguidanceofMcDonald's.Companyalsomadethepostobservationinspectionsystem,thewholeworkisdividedinto20multipleworkstations.Everyworkstationhasestablishedthepostobservationchecklist(StationObservationChecklist,SOC),thedetailedexplanationresponsibilityAndweshouldpayattentiontomatters,etc.Newemployeesintothecompany,toacceptthejobtraining,includingthepoststandardoperationvideos,withspecialistguidanceofoperationpractice,etc.Managerstoemployeesfollowtheactualoperation,thecompletionofthejobsforemployeestowritedownpositionobservationchecklist.Itissaidthattheaim,ontheonehand,isbeneficialtosumupexperience,thepursuitofscientificandperfectthemanagementofthestate;Ontheotherhand,byexaminingtheemployeespostobservationchecklist,canundertakeassessment,decidedtohire,liftandrewardsandpunishments.McDonald'sManagementpersonnelHaveapocketqualityreferencemanual(PocketGuide),theabovecarryingsuchasintermediategoodsrece