张众_剑桥商务英语(BEC)高级写作

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剑桥商务英语(BEC)高级写作部分苏州新东方学校张众zhangzhongchina@gmail.comBEC高级考试顺序•阅读1hour•写作1hour10minutes•听力•口语•不存在“跨区”的可能BEC写作考查内容•小作文:图表作文,120-140字。•大作文:任选一篇,200-250字。•A:BusinessLetter•B:BusinessReport•C:BusinessProposalBEC写作:外在形式•语言风格:正式VS非正式•书写习惯:齐头式VS缩进式•列举方式:注重文采VS名词组群深入讨论1:语言风格•BEC高级写作要用正式用语。•正式用语的几个特点:•Abbreviations•Numbers•ColloquialEnglish•Over-usedwords•Passive-voicevs.Active-voice•Themain10industriesinmylovelyhometownarelightengineering,furniture-making,sugar-refining,etc.•HereistheBMWproject.LetusknowwhatyouthinkatMonday’smeeting.•Pleasecallmeat88038804.•Pleasecallusat88038804.•“I大于we”原则•Iwillbeavailableatanytime.•Youcancontactmeatyourconvenience.•“you大于I”原则深入讨论2:书写习惯•齐头式:每段顶格写,段间空一行。•缩进式:段首缩进5space,段间不空行。深入讨论3:名词组群•employeecomplains•Complainsfromtheemployee•lastmonth,salesfigure•1996,whiteplate,SantanaBEC写作:内在思路•思路和词汇积累:•公司内部结构•在公司工作•贸易的全过程BEC写作的总原则•Thankyouforyourofferbyfax.•WeareinterestedinyourproductofPeachSeriesComputers.•Asourorderisalargeone,wewillappreciateitifyoucouldloweryourpricealittlebit•Welookforwardtoyourreply.图表作文:教学结构•图表作文的类型•语言知识的积累•句子的连接•图表作文的布局谋篇•举例、探讨、练习图表作文的类型•最常见的三种图表:•Pie•Line•Bar比较级•基本型:A+动词+形容词或副词的比较级+than+B•扩展型:一致性•同级比较:A+动词+asmany/much/well+名词或形容词+as+B•倍数比较:twiceas/threetimesas…大约、远、仅•Around•Roughly•Approximately(approx.)•wellover/wellunder•justover/justunderpercent/percentage•tenpercentof?tenpercentageof?•constitute/accountfor/represent•tinypercentage;smallpercentage;minutepercentageproportion•theproportionofmentowomen•indirectproportion/bedirectlyproportional•ininverseproportion/beinverselyproportional增加、减少•changein…by…from…to…•中国的人口在1989年是10亿,2004年中国的人口增长到了13亿,增长了30%。•increase•decrease•remainstable变化程度修饰•Marked,great,considerable,quick,sudden,rapid…•Slow,gradual,gentle,slight,marginal,fractional…句子的连接:简单连接•并列•转折•递进•LikeA,B…•UnlikeA,B…句子的连接:分词连接•主句•分词•独立结构•漫步在五月份的九寨沟,溪水潺潺,小鸟欢鸣,微风拂面,令人恍若置身天堂。图表作文的布局谋篇•开头:图表的功能•身子:分类描述,纵向比较(几个技巧总结)•结尾:总结趋势,横向比较教材66页案例分析•ThisbarchartcomparesthesalesfigureofASEFChemicalsandChemiconLtdwithinfiveyears,fromtheyear1995to1999.ASEFChemicalsIn1995ASEFChemicalsmadesalesofmorethanthirtymillionUSdollars,butthisfigureslightlyfellin1996toapproximatelytwenty-eightmillion.However,thenexttwoyearsmarkedadramaticallyupwardtrendofsales,reachingthepeakofroughlysixty-twomillionUSdollarsin1998.Thenin1999,itdecreasedagain,endinginfifty-fivemillion,whichisalmosttwiceastheinitialfigurein1995.教材66页案例分析Comparedwitheachother,salesfigureofASEFChemicalswerebelowChemiconLtdin1995and1996,butwereabovein1997and1998,andbothendedinaroundfifty-fivemillionin1999.Tosumup,therearefluctuationsbutnoobviousdifferencesbetweenbothcompanies.教材66页案例分析商务信函:教学结构•商务信函的13个内容要点•分类场景讨论•案例分析、探讨、练习Sender’sAddress55JinfanRoadCanglangDistrictSuzhouCity,JiangsuProvince,215000P.R.ChinaRecipient’sAddress•Thesameassender’saddress.ReferenceNumber•YourRef.No.:•OurRef.No.:•考试时可以随机模拟号码,显得符合实际生活。Date•例:040506•英:2006年5月4日•美:2006年4月5日•4May2006•April5,2006Salutation•寄给个人,且知道名字:•DearMr./Miss/Mrs./Ms.,•寄给个人,且不知道名字:•DearSir/Madam/SirorMadam,•寄给公司:•DearSirs,Subject•回忆:“名词组群”原则•下划线、居中、相当于信件的标题•NewProductLaunchingPressConference•Comments,BMWReportMainBody后面会细说ComplimentaryClose•与“salutation”一定要配套。•DearSirorMadam/DearSirs/DearMadam,Yoursfaithfully/faithfullyyours•DearMr.Smith,Yourssincerely/sincerelyyourssignature•WritingsignatureTypedsignaturetitle•总:chief/general•副:•deputy•vice•associate•Enclose(attachment)•P.S.(postscript)商务信函:情景模拟•开头•提及背景•能或不能•告知好坏消息•说明原因•请求行动•结尾一般的开头•原则:明确表示目的。•Iamwritingto…•Weareinterestedin…•Wewouldliketoknow…练习:一般开头•Youwanttoknowthepricesofsomeairconditioners.•Weareinterestedinyourairconditionerandwewouldliketoknowthepricesofsomeairconditioners.•YouwanttoknowifthecompanyyouarewritingtoorganizesholidaystoAfrica.•WearewritingtoinquireabouttheholidaystoAfricathatyourcompanyorganizes.回信的开头•(1)表示收到•Wehavereceived…•Thankyoufor…•(2)简要提及对方内容•askingme…•sayingthat…练习:回信开头•Acompanywrotetoyouon23July.Theywantedtoknowifyousellphotocopiers.•Thankyouforyourletterof23July,askingifwesellphotocopiers.•Amanwrotetoyouon18December.Hewantedemploymentwithyourcompany.Healsosenthiscurriculumvitae.•Wehavereceivedyourletterof18December,enclosingyourcurriculumvitae.•Acompanysentyouafaxon3June.TheywantedtoknowifyouweregoingtothemarketingconferenceinLondon.•Thankyouforyourfaxof3June,askingifIwasgoingtothemarketingconferenceinLondon.•Awomantelephonedyouthismorning.ShewantedtoknowifherorderNo.599hadarrived.•ThankyouforyourtelephonecallthismorningconcerningtheorderNo.599.提及背景•withreferenceto…•withregardto…•inconnectionwith…•furtherto…•其中,furtherto表示递进性的结果。练习:提及背景•aninvoice(No.679)foraphotocopier•WithreferencetoInvoiceNo.679,weregrettotellyouthattheproductarrivedinbadcondition.•ameetingyouhadwiththeaddresseeonJan.16th•Furthertothemeetingon16January,IamdelightedtotellyouthatwearenowabletogiveyouaspecialofferforourPeachSeriescomputer.•anadvertisementinthetimesnewspaper•Iamwritinginconnectionwiththeadvertisementinthetimesnewspaperyesterday.•afaxorderforsixcomputersthatyoureceivedtoday•Withreferencetoyourfaxorderforsixcomputers,Iregrettotel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