BEC-Module-4-剑桥商务英语初级

Module44.1InternationalBusiness1.Canyounametenclassroomobjects?Whatarethey?Classroomobjects2Wherewaseachthingmade?Whydocountriesimportandexportthesethings?projector投影仪laptop笔记本电脑screen屏幕loudspeaker扩音器microphone麦克风DVDplayerDVD影碟机electronicboard电子板recorder录音机platform讲台whiteboard白板recordplayer录音机producer:manufacturer生产商customer:clients顾客warehouse:storage仓库competitor:rival竞争对手port港口wholesaler批发商retailer零售商Consumer:user消费者customs海关clothing服装Customer&ConsumerThecustomerisanorganizationorpersonthatpurchasesaproduct,butitnotnecessarilyistheenduseroftheproduct.Theconsumeristheenduserofaproductandactuallyconsumestheproduct.Customer我们把这一术语定义为交易中的一个角色，它适应于供应链上的任何一方。由此可见，最终的客户是供应链终端的消费者。Reading:FashionindustrycrisisafterEUimportbanTopicsentenceCausesEffectsTextStructureAnalysisTopicsentenceTheFashionindustryinEuropeisfacingitsbiggestcrisisinrecenthistory.CausesTheintroductionofimportcontrolsinJunebytheEuropeanTradeCommissionerEffects1.manysmallcompaniesaresuffering…2.someEuropeancountriesareinfavoroftheimportrestrictions.3.Mr.Mandelsonisinadifficultposition(indilemma).ReadingComprehension1.WhycouldsomeclothingretailershaveemptyshopsatChristmas?2.Whyaresmallcompaniessuffering?3.Whichcountriesareinfavoroftheimportrestrictions?4.PleaseexplainMr.Mandelson’ssituation?Listening:Viewsonimportcontrols对控制进口的看法ProsandCons:赞成与反对的理由1.pros:befortheimportcontrols2.cons:beagainstimportcontrolsListentothenewsitemagainandcorrectthemistakesinthesesentences.Comparewithapartner.Whichspeakerdoyouagree?Listening:Ex91.JoaodaSilvaownsaclothingshopinAveiro.2.Hesuppliesasmallnumberofpeople.3.HismessageissupportEuropeanexports.4.DagmarRasmussenishappywiththesituation.5.Tulip’sshopsarealreadyempty.6.DagmarsaysthattheTradeCommissionershouldresign.DiscusswithyourclassmatesDoyouknowwhathappenednext?Thinkoftwopossibleendings.Listentotherestofthenewsitemtofindoutifyouareright.teleconference:电话会议、远程电信会议；即“ameetinginwhichthepeopletakingpartareindifferentplaces,buttheyarelinkedbyatelephoneline”。是不同地方人员参加同一会议的很好方式，既省时又省力，方便快捷，在商务中应用广泛。TextStructureAnalysisTopicSentenceReasonsPreparationTipsTopicSentenceTeleconferencingisagreatwaytoconnectpeoplewhoworkindifferentpartsoftheworld.Reasons1.cheaper,2.quicker,3.moreinformalPreparation1.findadate,2.specifythelocaltime3.limitthenumberofparticipants4.sendoutagendaanddocumentsTips1.bemoderator,2.alwayssayyourname3.pressthe‘mute’buttonwhilelisteningtoothers’talkingDiscusswithyourpartners1.Whichisbetter,workinginofficeorworkingfromhome?2.Ifyouwerethepersonwhoisaskedtoarrangeateleconference,whatwillyoupreparebeforetheteleconference?4.2Businesscommunications商务沟通Focus学习重点:熟悉与商务沟通相关的话题学习掌握如何进行商务沟通的相关技能练习在听力过程中寻找具体信息学习掌握will的用法掌握回复投诉信的写法Speaking：Onthephone打电话PracticethetelephoneconversationaccordingtotheformonPage41,supposingyouarethereceptionistandthecaller.You’llbegiven5minutestoworkinpairs.WRITINGDealingwithcomplaintsLetterofcomplaintsTipsyoushouldkeepinmindFirstly,becourteous,professionalbutfirm.Secondly,bereasonable.Thirdly,bespecificaboutwhatiswrong.Fourthly,tellhowwehavebeenhurt.Fifthly,keepitshort,tothepoint.Sixthly,stateconsequencesKeyrules:accurate,brief,clearDealingwithcomplaintsStructureofthereply1.ApologizingfortheproblemsKeyrules:accurate,brief,clear2.Givinganexplanationindetails3.OffersomesolutionsWriting:Dealingwithcomplaints处理顾客投诉UsefullanguageIapologizefor…Pleaseacceptmyapologiesfor…Iwouldliketoapologizefor…Unfortunately…Theproblemwasdueto…Wehadaproblemwith…Iwouldliketooffer…Icanoffer…Pleaseaccept…Homework1.Replytothecustomer,apologizingfortheproblemsandgivinganexplanation.Offerthecustomeradiscountof5%ontheorder.Write60-80words.2.CompletetheexercisesonPage43.ExampleDearMr.Paxman,Iapologizeforthefactthatyourorderhasnotarrivedyet.Unfortunately,thisisaperiodofveryhighdemand,andourusualsupplieriscausingussomeproblems.However,wenowhavealloftheitemsyourequestedandwearereadytosendyourorder.Becauseofthisdelay,Iwouldliketoofferyoua5%discount.Thankyouforyourpatience.YourssincerelyRajKahnLeaving/takingamessageDosandDon’ts--Beconcise.--Speakclearly.--Identifyyourself.--Stateyourpurposeofcalling.--Leave/takeamessageasdetailedaspossible.--CanIleaveamessagefor…?--Wouldyouliketoleaveamessage?--Couldyouspellyournames,please?--CanItakeyournameandnumber?--Iwillpassyourmessageon.--Letmecheckthat.--Couldyourepeatthat,please?Usefulexpressions: