谈提高东阳竹编产品附加价值和品牌效应

5420068()JournalofSouthernYangtzeUniversity(Humanities&SocialSciences)Vol.5No.4Aug.2006[]2005211218[](19762),,,,.1,2(1.,110034;2.,225000)[],,,,,[];;;[]J528.5[]A[]167126973(2006)0420125204AStudyontheImprovementofDongyangBambooHandcraftAddedValueandBrandEffectJIANGLan1,MENGYue2(1.DepartmentofIndustrialDesign,ShenyangInstituteofAeronauticvIndustry,Shenyang110034,China;2.SchoolofMechanicalEngineering,YangzhouUniversity,Yangzhou225000,China)Abstract:Dong2yangbamboohandcraftisanexcenllentChinesetraditionalcraft.Butitencountersgreatdifficultyinthenewdevelopmentalstageofsociety,sohowtoimproveitsappliedvalueinmodernsocietyhasitsgreatrealisticmeaning.AnalyzingproductaddedvalueandthepresentsituationofDongyangbamboohandcraft,thisarticlepointsouttheproblemsofbamboohandcraftindustry,andgivessomerationalproposalsfortheincreaseofproductaddedvalueandtheimprovementofbrandeffect.Keywords:traditionalcraft;Dongyangbamboohandcraft;addedvalue;brand,,,,,1200,:,[1],,,10,,,,(1);140,,2003,(2)80,521©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[2],,,,:;;;,;,;;,(Function)(Material)(Sensitivity),,,,,621©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:1982,150,,,,2.,,,,,,,,(1),,,,,,,,,(2),,,:,,1200,1915,,(3),,,,,,,,,(4),,,,,,,,,5[3]28Fig.5Bambooflowerarrangementware(madeinJapan)6[3]28Fig.6RoughWaves(abamboohandcraftmadeinJapan)3.,,,,,,,,,,,721©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[][1].[M].:,1999:52-55.[2].[M].:,2000:78.[3].[M].:,1996.(:)(124),,,,,,,,[7],;,;,,,,,,,,,,,,,,,,,,,,,,,,,,,;,,,;,,,[][1].:[M].:,2004.[2][J].,1958:91-101.[3].[M].:,2001.[4].[M].:,2004.[5].[M].:,1996:186.[6].[M].:,2000.[7].[J].,1978,(1):25-38.(:)821©1994-2006ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.