德芙新品发布会方案

Dove®EsteemLaunchPressConferenceIntroWeexhibitfourchocolatejourneywithvisualandsoundfeast,andcombinethemwithaemotionalbond.Therelationshipamongpeoplecanbesummarizedasagraduallydeepprocess:FromsimpleandpurelikechocolatetoamalgamateandunderstandinglikeMilkchocolateFromagentlemenfriendshiplikeBlackchocolatetostubbornlypersistsrelationshiplikeSuperDarkchocolate.StorylineEachchocolatecanbedescribedasajourneywhichpeopleunderstandchocolategraduallyTasteBeattractedbypureanddelicioustasteCultureInordertoknowtheknowledgebehindthetasteMoodDifferentpersonhasdifferentmodeandmemoriesonfavoritechocolateRelationshipUnderstandingtheconceptandstoryofchocolateOverviewObjective:IntroduceDoveEsteemproductandconcepttomedia.Chapterconcept:WewilldividetheconferenceintofourpartswhichrefertothefourtypesofchocolateinEsteem,andusevariousmethodstocommunicatewithaudiencesonthefouraimsTone:High-end,elegance,touchheartandstrongcontemporary.Highlight:1.LivejazzmusicandsilentfilmareperfectlycombinedwhichexpoundthefourmeaningsinartisticlanguageOverview3.Asapartofconference,theaudiencescanunderstandingEsteemwhileeatingdeliciouschocolates.2.Makeuseofhigh-techandmodernpresentationskillswhichcreateawonderfulenjoymentexperienceforbothphysicalandpsychological.EnvironmentDesignInordertoestablishaimmersedenvironment,wewilldesigntheenvironmentintheaspectsofsmell,visionandtouch.Everyoneintheareacanbeseenaspartofconference.ChocolateperfumeSculpturesaroundseatwhichexpressthefourthemesFourchocolatecolorseatssilkydecorationConferenceHallArrangementChapterDesignStartIntrovideo:giveanaccountofkeyinformationofthepressconference3PlaceRecommendationParkHyattBeijingBeijingKerryhotelTodayartgalleryPlaceRecommendationCompereRecommendationXiaoFeiAsanarrator,thecompereusehisglamoroussoundtoleadafantasychocolatejourneybookAfamousDJArtistRecommendationLivepianomusic&Peoplescreeninteractionmulti-mediadanceperformance——classicalBalletGrammymusicianwinnerencounterclassicalBallet上原广美HiromiBeforeperformance,thecomperewillinviteallaudiencesopenEsteembesidethemselvesandeataDovewhitechocolate,itwillmeltinmelodiousmusicandgracefuldancePeoplescreeninteraction,multi-mediadanceperformanceDanceforTwo（blackandwhite）ChapterDesign-IIMilkchocolateWhendancecomeacrosslightandshadow,adreamwillcometrue.OpenEsteemandeatapieceofmilkchocolate.multi-mediadanceperformance——SolodanceChapterDesign-IIIBlackchocolateOpenEsteemandeatapieceofblackchocolate.（Jazzmusic）Singerperformance&Peoplescreeninteraction,multi-mediadanceperformance——close-fittingdanceChapterDesign-IVSuperDarkOpenEsteemandeatapieceofSuperDarkchocolateMediaStrategyInvite30-40mediafromBeijingincludingabout5TVmediatoattendtheconferenceInvite5mediatodoaseniorlevelrepresentativeinterview愉悦旅程，从这里开始MediaStrategy