面向供应商参与的新产品开发过程及知识共享研究

上海交通大学硕士学位论文面向供应商参与的新产品开发过程及知识共享研究姓名：张丽娜申请学位级别：硕士专业：企业管理指导教师：吴迪20090101-III-,123-IV-RESEARCHONKNOWLEDGESHARINGFORSUPPLIERINVOLVEMENTINNEWPRODUCTDEVELOPMENTABSTRACTNewproductdevelopmentisthekeytobusinesssuccessforamanufacturingcompany.Butasmarketcompetitionbecomesfiercer,andconsumerdemandbecomesmorediverse,productdevelopment,whichisviewedasanactivityofhightech,highriskandhighcooperation,cannotbefulfilledononecompany’sownstrength.Itshouldtakefulladvantageofouterresource.Nowmoreandmorecompanieshaverealizedifsupplierscouldinvolveinproductdevelopment,thensuppliers’experienceandprofessionalknowledgecanmakeupmanufacturers’resourceshortage,andalsoshortenthedevelopmentcycle,improveproductquality,reducedevelopmentcostetc.Thisresearchwilldiscussabouthowtoimprovetheefficiencyandeffectivenessofsupplierinvolvementfromtheangleoforg.knowledgesharing.Theresearchdividesinto3parts:(1)Basedonthetraditionalproductdevelopmentprocess,theauthorprovidesthenewprocesssuitableforsupplierinvolvement.(2)Accordingtodifferentinvolvementtiming,theauthordevelopstheknowledgesystemforsupplierinvolvementinproductdevelopmentinplanningstage,designstageandmanufacturingstage.(3)Consideringthedifferentcharacteristicsofdevelopmentstages,userroles,knowledgedemand,theresearchdiscussesaboutthedesignmethodofknowledgesharingplatformforsupplierinvolvementbythewayofsystematicanalysis.Besidethat,theresearchhasalsoconsideredthecostandtheincentivefororg.knowledgesharing.Keywords:supplierinvolvement,productdevelopment,knowledgesharing-I--II-□____□“√”111.11.1.120401949NipondensoNipondenso208020802090(SINPD)2ImaiNonaka&Takeuchi(1985)Clark&Fujimoto(1991)2090SINPD(Bidaultetal.1998)(Likeretal.1996Song&Parry1997)(Lamming1993Fujimotoetal.1994)(Nishiguchi1994)SINPD(Bidaultsetal1998)(Bidaultetal.1998Likeretal.1996Lamming1993Nishiguchi1994Song&Parry1997)2090Imaietal.(1985)Lamming(1993)Clark(1989)SINPD(Clark&Fujimoto1991)(Nishiguchi&Ikeda1996)2080SINPDSINPD3SINPD(Likeretal.,1996)SINPD1.1.2(1)(Griffin1997)33%100%(55)IBM(Glaxo)(Nortel)(2003)(2),(3)(1)(2)(3)4(4)(5)1.1.31.2(1)5()(2)1.3(1)(2)61-1Fig.1-1Researchthreadofthisthesis(3)71.4(1)(2)(3)822.1(VanandWynstra2001)JiWhanKim(2005)(BirouandFawcett1994)R&D(Wynstraetal.2000)WynstraR&D(WheelrightandClark1992)(WynstraandTenPierick2000)92-1Dyer,Ouchi(1993)Ragatzetal.(1997),Bruceetal.(1995),Bonaccorsi(1997)Bonaccorsi(1992)Wynstra(1998)Clark(1989),Kamath&Liker(1994),Hartley&Zirger(1997),Wasti&Liker(1997),Ragatzetal.(1997),Bonaccorsi&Lipparini(1994),Bruceetal.(1995)Clark(1989),Bonaccorsi&Lippparini(1994),Dowlatshahi(1998),Birou&Fawcett(1994),Hertleyetal.(1997),Wasti&Liker(1997)Dyer&Ouchi(1993)//Dowlatshahi(1998)Dyer&Ouchi(1993),Kamath&Liker(1994),Mendez&Pearson(1994)//Clark(1989),Kamath&Liker(1994),Ragatzetal.(1997),Bonaccorsi&Lipparini(1994),Mendez&Pearson(1994),Wasti&Liker(1997)102.2BonaccorsiandLippaini1994TimingofInvolvementDegreeofCompetitionAmongSupplierBonaccorsiandLippaini123LikerandKamath1994199219933143189PartnerMatureChildContractual1Partnerfull-serviceprovider112Maturefull-systemsupplier3Child4ContractualHandfieldetal.(1999)andMonczkaetal.(2000)12Fig.2-1DifferentextentofsupplierinvolvementWynstraandPierick(2000)supplierinvolvementportfolio”121strategicdevelopment2criticaldevelopment3arm’s-lengthdevelopment4routinedevelopment2-1132-2WynstraandPierickFig.2-2SupplierinvolvementmodebyWynstraandPierickCalvietal.(2001)WynstraandPierick(2000)1WynstraandPierick(2000)2WynstraandPierick(2000)3WynstraandPierick(2000)41452-2Calvietal.Fig.2-2SupplierinvolvementmodebyCalvietal.(2006)OEM(OriginalEquipmentManufacture)ODM(OriginalDesignManufacture)OBM(OriginalBrandManufacture)2-2OEMODM15OBM2.3Stuart1993SupplierPartnershipStuart12CommittedResources1CompetitivePressure2ImportanceofPurchasedInputs3PurchasingCapabilityFig.2-3ResearchframebyStuart2-3Stuart16WastiandLiker1997122Fig.2-4ResearchframebyWasti&LikerHartleyetal.199779Fig.2-51stStageresearchframebyHartleyetal.2-4Wasti&Liker2-5Hartley17Fig.2-62stStageresearchframebyHartleyetal.Ragatzetal.1997non-invented-hereRagatzetal.1relationshipstructuring/2assetsallocation—intellectualassetsphysicalassetshumanassets2-6Hartleyetal.18Fig.2-7ExploringmodeforsupplierinvolvementbyRagatzetal.2.4Sveiby207019861209021Sanchez19981LeslieRae19981RRetallick,SSanchez,EnterpriseKnowledgeSharing,ActivityManagement,andaFabricforCommitment[J]IBMSystemsJournal,1998,37(2),pp.189-199/2-7Ragatzetal.192LeighWeiss1999390GunnarHedlund19944IkujiroNonakaTakeuchi1995TheKnowledgeCreatingCompany520026(CSCW)(DARPA)(KnowledgeSharingEffortKSE)KSE2LeslieRae,KnowledgeSharingandtheVirtualOrganizationMeeting21stCenturyChallenges[J]ThunderbirdInternationalBusinessReview,1998,40(5),pp.525-5403LeighWeiss,CollectionandConnectionTheAnatomyofKnowledgeSharinginProfessionalServiceFirms[J]OrganizationDevelopmentJournal,1999,17(4),pp.61-774HedlundGunnar,AModelofKnowledgeManagementandtheN-FormCorporation[J]StrategyManagementJournal,1994,(15),pp.73-905NonakaI,TakeuchiH,TheKnowledgeCreatingCompany[M].NewYorkOxfordUniversityPress,19956.[J].20021