1APlanof“e-century”GuidanceofB2CShoppingonLine---TointegratetheB2CwebsiteCaixiaGuElectronicCommerce,Dep.ofInformationandSystemManagement,CollegeofManagementStudentNumber:2002042036Supervisor:AssociateProfessorLingyingZhangAbstract“e-century”guidanceofB2CshoppingonlineistosolvethedisadvantageofB2CandC2Cwebsite.TheproductofB2CissinglenessandTheC2Cislackofcredit.“e-century”guidanceistosupplytheinformationoftheB2Ctoconsumer,inordertomakepeopleshoppingonlineeasier.KeywordsB2Cbusinessstation;shoppingguidance;sharingresourcesforconsumers;allinone22005,6800,200441.7%,B2B6446,95%C2C20052005C2CC2C2004150020053787200441.6139.2434······123n1E23n512e6···7B2CELOGO1······ELOGO2······E············LOGO1LOGO1891011SirkkaL.Jarvenpaa1NoamTractinsky2MichaelVitale3123