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AppleiTunes&iPodstrategicfitAmazon.comthebusinessmodeler’stoolboxco-creationideationvisualizationprototypingthedesignprocess1.identifyinterdisciplinarystakeholders-set-upteam2.understandbusinessenvironment–frameproblem3.suspendreality-ideate4.bringbackreality-prototype5.chosesuitabledesign-decide6.sketchoutprojects&workload-drawimplementationplan7.outlinekeyindicatorstofollow-choosemeasures8.selecttherightteamsandpeople-makeresponsible9.executetheplan-manageimplementation&change10.evaluate,learnandredesign-manageimprovementexamplestocome…AlexanderOsterwalder,PhDalex@arvetica.com’sbusinessmodelVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERdescribingacompany’sofferVALUEPROPOSITIONTARGETCUSTOMERvalueproposition1valueproposition2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingwhoacompanyoffersvaluetoVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalueproposition1valueproposition2…distributionchannel1distributionchannel2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribinghowacompanyreachesitscustomersVALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalueproposition1valueproposition2…relationshiptype1relationshiptype2…targetcustomer1targetcustomer2…CUSTOMEROFFERdescribingtherelationshipsacompanybuildsTARGETCUSTOMERREVENUESTREAMrevenuestream1revenuestream2…targetcustomer1targetcustomer2…FINANCEVALUEPROPOSITIONvalueproposition1valueproposition2…OFFERCUSTOMERdescribinghowacompanymakesmoneyCORECAPABILITIESVALUEPROPOSITIONcorecapability1corecapability2…valueproposition1valueproposition2…OFFERINFRASTRUCTUREdescribingwhatcapabilitiesarerequireddescribingwhatactivitiesarerequiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…activity1activity2…INFRASTRUCTUREOFFERdescribingthepartnersthatleveragethebusinessmodelVALUEPROPOSITIONPARTNERNETWORKCORECAPABILITIESvalueproposition1valueproposition2…corecapability1corecapability2…partner1partner2…INFRASTRUCTUREOFFERVALUEPROPOSITIONCOSTSTRUCTUREcostaccount1costaccount2…valueproposition1valueproposition2…FINANCEINFRASTRUCTUREOFFERdescribingthecostsofabusinessmodelCORECAPABILITIEScorecapability1corecapability2…annexiiother