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流利说商务英语Level4Unit1Part4KeyCompanyElementsmissionstatementAcompany'smissionstatementdefinesitspurpose,goals,andvision.Agoodmissionstatementismorethanjustwords.Astrongmissioncanmotivateemployeesandattractnewtalent.Theirmissionstatementhasremainedunchangedforfiftyyears.Theirmissionistoempowereveryonetoachievetheirfullpotentialandbecomeaglobalcitizen.businessstrategyAbusinessstrategydefineshowacompanywillachieveitsgoals.Itisusuallydecidedbyaleadershipteamthatincludesthecompany'sCEOandBoardofDirectors.Abusinessstrategytypicallycoversaperiodofthreetofiveyears.Frequentchangesinbusinessstrategyoftenindicateacompanyisunstable.Theysaidthattheircurrentdeclineinsaleswouldnotaffecttheirbusinessstrategy.Theyneedaninnovativebusinessstrategytoincreaserevenue.organizationalstructureAnorganizationalstructuredetermineshowactivitiesaredirectedwithinacompany.Theseactivitiesincludeacompany'srules,responsibilities,andjobfunctions.Ifacompanymergeswithanother,itislikelytoexperiencechangestoitsorganizationalstructure.Thefutureorganizationalstructureofthecompanyisstillunderdiscussion.Thecompanyadoptedaneworganizationalstructureafterbeingacquired.organizationalcultureCompanycultureisasystemofsharedvaluesandbeliefswithinanorganization.Forexample,Huaweidefinesitsorganizationalcultureaswolf-culture.Itencouragesitsemployeestoworktogether,embracechallenges,andbesensitivetomarkettrends.Ifaculturedoesnotkeepemployeesmotivated,itmayhurtacompany'sproductivity.Thecompanyencouragesacultureofcreativityandfreediscussion.Itscompanycultureiscenteredonthehealthandwell-beingofemployees.Whyshouldacompanyinvestinitsculture?Itcanaffectemployeemotivation.