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流利说商务英语Level4Unit2Part1BeforeDevelopmentDevelopingaproductcanbechallenging.Itrequiresapracticalidea,thoroughanalysis,andplentyoftimeandresources.Carefulpreparationisthefirststeptodevelopingaproductsuccessfully.GenerateideasProductdevelopmentstartsbygeneratingideas.Thisinvolvesbrainstormingpossiblenewproductsandfeatures.Goodideascomefromknowledgeoftheconsumer,themarket,andcurrenttechnology.ConductconceptscreeningresearchNext,selectthebestideathroughconceptscreeningresearch.Findoutiftheproductwouldmeetcustomers'needsandidentifythegapsinthemarket.Youalsoneedtodeterminehowtopositionyourproducttogiveitanadvantage.Conductingconceptscreeningresearchhelpstoselectthebestidea.CarryoutcompetitiveresearchThen,carryoutin-depthcompetitiveresearch.Identifyandassessthestrengthsandweaknessesofcompetitorswithinyourmarket.Thisallowsyoutodevelopdifferentstrategiestogiveyourproductacompetitiveadvantage.CarryoutariskassessmentAsyouconductyourresearch,youshoulddoariskassessment.Identifythepotentialrisksandhowtheywouldimpactyourproduct.Theseincludetechnicalproblems,financialrisksandoperationaldifficulties.PlanactionsFinally,planapathforwardbydeterminingyournextcourseofaction.Setparametersincludingbudget,objectivesandtimeframe.Onceyouareprepared,youcanimplementyourplan.