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流利说商务英语Level5Unit2Part1CalculatingMarketShareMarketshareisthepercentageofthemarket'stotalsalesearnedbyacompanyorproduct.Calculatingmarketshareallowsacompanytodetermineitspositioninthemarket.Herearesomebasicstepstocalculatemarketshare.DetermineaperiodTocalculateacompany'smarketshare,youmustchooseaperiodtoexamine,suchasaquarterorayear.Forexample,acompanycancomparethefirstandsecondquartertoseehowquicklyitisgrowinginthemarket.Findoutthecompany'stotalsalesNext,calculatethecompany'stotalsalesrevenuewithinthatperiod.Multiplythetotalnumberofunitssoldbytheaveragesalespriceperunit.Ifacompanyonlysellsoneproduct,itssalesrevenueisthetotalsalesrevenueofthecompany.Ifacompanysellsmultipleproducts,addupthesalesrevenueforeachproduct.Byanalyzingacompany’smarketshare,youcanseehowwellitisperformingandcompareittoothercompanies.Tocalculatetotalsalesrevenue,multiplythetotalnumberofunitssoldandtheaveragesalespriceperunit.Beforecalculatingacompany’smarketshare,youmustdetermineaspecificperiodtoexamine.Thecompanycompareditsfirstandsecondquartertoseehowquicklyitwasgrowinginthemarket.Thecompanyhassteadilylostmarketshareoveraperiodofthreeyears.Aftercomparingbothquarters,theyhavedeterminedthattheircompany’smarketsharehasn’tbeengrowingquickly.Byanalyzingacompany'smarketshare,youcanassessitsmarketperformance.FindoutthetotalmarketsalesNext,calculatethetotalsalesformarketthatthecompanyoperatesin.Salesinformationfrompubliclytradedcompaniesiseasytoobtainsincetheyarelegallyrequiredtoshareit.Itcanbefoundthroughcompanywebsites,shareholderreportsandtradeassociations.Dividethecompany'srevenuebytheindustry'stotalFinally,todividethecompany'stotalsalesbytotalmarketsales.Theresultisthecompany'smarketshare.Comparingacompany'smarketsharewiththegrowthofthemarketshowswhetherithasincreasedordecreased.Ifacompany'srevenuehasgrownmoreslowlythanthemarket,itsmarketsharehasdeclined.Ifacompany'srevenuegrowsslowerthanthemarket,itsmarketsharedeclines.