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流利说商务英语Level4Unit1Part4BusinessActionstoexplorethemarketBeforeabusinessentersamarket,itwillexploreit.Thismeansitwillidentifyopportunities,researchcompetitors,andexaminecustomerneedsinthemarket.TheiractiveexplorationofAsianmarketshasprovedahugesuccess.tolaunchproductsAproductlaunchiswhenacompanyintroducesanewproducttothemarket.Ittypicallyinvolvesanadvertisingcampaignandmakingtheproductavailabletopurchase.Applelaunchesalwaysdrawalotofmediaattention.Thecompanyrevealeditsnewlaptopatthelaunchevent.toinvestinresearchAcompanyinvestsinR&Dtodevelopnewproductsandremaincompetitive.R&Dcanberiskybecauseitinvolvestryingnewanduntestedideas.BeforeinvestinginR&D,acompanyshouldweighthepotentialcostsandbenefits.ThebestwayforabigcompanytostayinnovativeistoinvestinR&D.tocollaboratewithotherbusinessesBusinessescollaboratetogetherwhentheyworkonthesameproject.Itinvolvessharingresourcestoachieveacommonobjective.Goodmanagementandcommunicationarecriticalforcollaboration.UniqlohascollaboratedwithDisneytofeatureprintedT-shirts.Thetwocompanieshavebeennegotiatingacollaboration.Airlinealliancesallowcollaborationamongmemberstoprovideservicemoreeffectivelyandefficiently.tostreamlinebusinessprocessesAbusinessstreamlinesitsprocessesinordertoimproveefficiency.Thismeanssimplifyingorreducingstepsthatdonotaddvalue.Complicatedbusinessprocessescanhurtacompany'sproductivity.Theystreamlinedtheproceduretocutthedeliverytime.Managementconsultingcompanies,suchasMcKinsey,canhelpstreamlinebusinessprocesses.