搜索
流利说商务英语Level5Unit2Part2RelatedActionsToleverageToleveragesomethingmeanstouseittoitsfullpotential.Thecompanyleverageditsdistributionnetworktodelivergoodsfasterthanitscompetitors.TocapitalizeonTocapitalizeonsomethingmeanstotakeadvantageofit.Ifyoudon'tcapitalizeonanopportunity,youmaynotgetanotherchance.Byleveragingitsstrengths,acompanycanimplementuniquestrategiesthatcangiveitanadvantage.YoushouldleveragetheresultsofyourSWOTanalysistohelpimproveyourcompany.Thecompanycapitalizedonitsbrandrecognitiontoexpandintoanewmarket.Ifyoudon'tcapitalizeonthistrend,yourcompetitorswill.Shecapitalizedonherexperiencetonegotiateahighersalary.ToovercomeToovercomesomethingmeanstohandleitsuccessfully.Acompanyneedstoovercomeitsweaknessestokeepcompetitive.ToreduceToreducesomethingmeanstomakeitsmallerorlesssignificant.TheydecidedtoreducetheR&Dbudgetandfocusonsales.Acompanycanreducethreatsbypreparingforthem.Theyhiredaconsultanttoovercometheirlackofexpertise.Thecompany'sproductswereoutdated,butitovercamethisissuebyinvestingmoreinR&D.Thecompanyovercamethescandalandre-establisheditsmarketposition.Thecompanyneededtoreduceitsworkforceinordertocutcosts.Companiesmuststayawareofmarkettrendstocapitalizeonopportunitiesandreducethreats.Itreducedthethreatofincreasedcompetitionbyfocusingonsmallernichemarkets.