商务英语写作 2 格式

2020/4/251BUSINESSWRITING商务英语写作CourseOutline2020/4/252TextBook《商务英语写作》胡英坤车丽娟主编外语教学与研究出版社2020/4/253Contents1AnOverviewofBusinessWriting2StructureandStyleofBusinessLetters3Sales-relatedInquiriesandReplies4OrdersandConfirmationLetters5LettersaboutShipment商务信函的结构与格式商务写作概述询盘与回复订单与确认函装运函2020/4/2546LettersAboutPaymentandSettlementofAccounts7RoutineClaimsandAdjustment8PersuasiveClaimsandRefusals9SalesLetters10InvitationandThank-youLetters付款与结帐函日常投诉与理赔邀请函与感谢信销售函说服性索赔与拒绝函2020/4/25511LettersofApologyandCongratulation12NoticeandAnnouncement13MemosandMinutes14Preparingresumes15LettersofApplication道歉信与祝贺信通知与通告备忘录与会议记录准备简历申请信2020/4/25616LettersofRecommendation17Proposals18OrganizingandPreparingReports19Questionnaires20BusinessAgreements意向书商务协议调查问卷推荐信报告2020/4/257BUSINESSWRITING商务英语写作StructureandStyleofBusinessLettersChapter2商务信函的结构与格式2020/4/258Thefirstimpressionabusinesslettermakesonitsreaderoftendetermineswhetherthatletterwillactuallyberead,anditalsomaydeterminethereader’sreactiontothecontentsoftheletter.Awell-dressedexecutiveprojects(传达)aqualityimage.Awell-dressedletteralsoprojectsaqualityimage.2020/4/259LetterStructuresandPlacement1.Letterhead2.Date3.InsideAddress4.AttentionLine5.Salutation6.SubjectLine7.Body8.ComplimentaryClose9.Signature10.ReferenceInitials11.Enclosure12.CopyNotationTwelveelementsofbusinessletters:信头日期封内地址指明收信人称呼事由/主题行信文结尾礼词签名打字员姓名缩写附件抄送2020/4/2510Amongthesetwelveelements,letterhead,date,insideaddress,salutation,thebody,thecomplementarycloseandthesignaturearenecessaryforabusinessletter,whiletheothersareoptional.Eachofthetwelveelementsiselaboratedasfollows.2020/4/2511twelveelementsNecessaryLetterheadDateInsideAddressSalutationBodyComplementaryCloseSignatureOptionalAttentionLineSubjectLineReferenceInitialsEnclosureCopyNotation2020/4/25121.Letterhead信头Abusinessletterisusuallytypedonprintedletterheadpaper.Aletterheadgenerallycontainsthefollowinginformation:*Thenameofthefirm*Itsaddressandpostalcodes*Telephonenumber*Faxnumber*Internetaddress*E-mailaddress*Telegraphicandtelexaddress*Atrademarkorabriefslogan,etc.2020/4/2513Forexample:EASTERNTEXTILESIMP.&EXP.CO.,LTD.289ChangchunRoad,Dalian,ChinaTel:0411-86606811Fax:[e-mail]2020/4/25142.Date日期Thedateistypedafewlinesbelowthelastlineoftheletterhead.Theformatofthedatediffersfromcountrytocountry.ThecommonformatsaretypicalAmericanone(Month/Day/Year)andBritishone(Day/Month/Year).EventhoughweChinesepreferYear/Month/Dayformat,itisbettertouseAmericanorBritishformatinbusinessEnglishletters.Asthedateisavitalpartofabusinessletter,themonthwritteninfullispreferredbecausefiguresmaycreateconfusion.2020/4/2515SampleDateLine-Dateconsistsofthedate,month,year.-Twowidelyacceptedstyles:June12,2013or20July,2013-Donotuseonlyfigures,i.e.12/6/06,becausenotallEnglish-speakingpeopleagreeontheorderofthedate.2020/4/2516Rewritethefollowingdateforstandardbusinessletters6/5/0610-9-068June2006Oct.28,06jan.13.20062020/4/25173.InsideAddress封内地址Theaddressoftheorganizationreceivingtheletteristypedsingle-spacedattheleftmargin.Thenumberoflinesleftblankbetweenthedatelineandtheaddressdependsonthesizeofthebodyoftheletter,thesizeoftype(thepitch)used,andthelengthoftheprintedlines.Theaddressistypedasitwillappearontheenvelope.2020/4/2518Arrangethefollowinginformationintoletterheadorinsideaddress:•U.S.A./FordMotorCompany/Dearborn,Michigan48120/PRDepartment/13350RotundaDrive•China/Beijing100021/BeijingMetal/President/LinFang/Eastlane/2342020/4/25194.AttentionLine指明收信人Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.However,ifyouknowanindividual’scompletename,itisalwaysbettertouseitasthefirstlineoftheinsideaddressandavoidanattentionline.2020/4/2520SampleAttentionlineAcolonordashmayormaynotfollowtheword“attention”.e.g.ATTENTION:SALESMANAGERAttention—MarketingDirectorAttentionofAdvertisingManager2020/4/25215.Salutation称呼Formostletterstylesplacethelettergreetingorsalutation,twolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).Iftheletterisaddressedtoanindividual,usethatperson’scourtesytitleandlastname(DearMr.Lanbam).Evenifyouareonafirst-namebasis(DearLeslie),besuretoaddacolon(oracomma,notasemicolon)afterthesalutation.Useanindividual’sfullname(DearLeslieLanbam)onlywhengenderisunknown.2020/4/2522ExamplesofSalutationsDearSirwithoutspecificreference,formalDearSirswithoutspecificreference,formalGentlemenwithoutspecificreference,formalLadiesandGentlemenwithoutspecificreference,formalDearMr.Ahrendsenmale,neveruseMisterinsteadofMr.DearMrs.AhrendsenmarriedwomenDearMissAhrendsenunmarriedwomen,girlsDearMs.Ahrendsenfemale,maritalstatusunknownDearMessrs.Ahrendsentwoormoremaleaddresseessharethesamesurname;beforepartnershiporcompany,e.g.Messrs.JamesSmith&Co.,Ltd.DearMmes.AhrendsenaddressingtwoormoreladiesunderthesamesurnameDearDr.AhrendsenprofessionaltitletoshowbusinesscourtesyDearProfessorAhrendsenProf.isalsousedsometimes.DearSalesAg