商务英语写作Sales Letter

Lesson15商务英语写作BusinessEnglishWritingPracticalBusinessEnglishWritingSalesLetterBusinessEnglishWriting2商务英语写作Lesson15ContentsComposingYourMessageReferenceExpressionsSampleLettersWritingYourMessageCheckYourselfBusinessEnglishWriting3商务英语写作Lesson15ComposingYourMessageBusinessEnglishWriting4商务英语写作Lesson15NatureofSalesLettersPersuasivewriting:tomakeareaderacceptamessageandthenactaccordingtothemessageKeytosuccess:tosatisfyyourreaders'needsforhealth,wealth,pleasure,orcuriosityAfour-stepprocess:AICA/AIDAAIC/DAAttention--offer--productfeature--insideaddressopening--startlingstatement--storyInterest--emotionalappeal--rationalappealConviction/Desire--useobjectivelanguage--providetestimonialsAction--maketheactionclear&easy--offeraninducement--limittheoffer--mkepaymenteasyBusinessEnglishWriting5商务英语写作Lesson15SampleStudygettingattentionwithaquestion,orstatementtocreatesuspensearousinginterestwiththeadvantageofyourproductorserviceprovingbenefitsoftheproductorservicemotivatingactionofplacinganorderBusinessEnglishWriting6商务英语写作Lesson15SalesLettersSoft-SellLetters(cordial-contactletters)asampleletterSolicitedSalesLetters(repliestoinquiryletters)asampleletterUnsolicitedSalesLetters(direct-mailadvertising)asampleletternickname:paperform:junkmailelectronicform:spamTypesofSalesLettersBusinessEnglishWriting7商务英语写作Lesson15UnsolicitedSalesLetters-envelopeteaserenvelopeteaser:afewwordsontheenvelopetosuggestareaderbenefitBusinessEnglishWriting8商务英语写作Lesson15ReferenceExpressionsBusinessEnglishWriting9商务英语写作Lesson15VocabularyDevelopmentProductpromotionFavorablepriceEnjoygoodreputationGreatdemandforProfit-makingopportunityTopqualityWell-knownSuperior/highperformanceNewdesignReasonable/exceptionalpriceFinequalityAfeelingofluxuryNewly-developedImpressiveprofitModestinvestmentReasonablypricedBusinessEnglishWriting10商务英语写作Lesson15VocabularyDevelopmentServicepromotionExtendspecialoffertoConvenientLongperiodofserviceHighdegreeofreliabilityExcellentserviceHighlypraisedandappreciatedGoodafter-saleserviceThewindowofopportunityBusinessEnglishWriting11商务英语写作Lesson15SampleSentencesWehavebeenexportingvariouselectricappliancesformanyyearsandhaveenjoyedgoodreputationamongourcustomers.Whynotenjoythecolorfulspringbyjoiningourtouristgroupafterabusywinter?Wouldyoubeinterestedinacarwhichrunsonneitherconventionalgasnorelectricpower?Wouldyouliketoreduceyourrisingdomesticfuelcosts?Wouldn’titbemagicto...Haveyoueverfeltanythingquiteassoftandquiteasstrong?NameyourfavoriteGrannycookieandwina$30giftcertificate!GettingattentionBusinessEnglishWriting12商务英语写作Lesson15SampleSentencesActnowandgeta$50rebate!ActnowandwinafreeAlphaISDNmodemofyourchoice!WeatVoiceTechwouldliketoofferyouanewproductthatwouldhelpyouimproveyourworkefficiency.Letmehighlightthisexcitingsystemforyou.Mercury808digitaltelephoneisahighperformanceinstrumentforaneasilyaffordableprice.OurproductsarebeingretailedinleadingdepartmentstoresthroughoutEurope.Ourproductsappealtoawideage-group.GettingattentionBusinessEnglishWriting13商务英语写作Lesson15SampleSentencesDreadcleaningupthedirtywindowsofyourhouse?Wewilldoitforyouatapriceyoucan'taffordtopassup!HowtobecomeaCitizenoftheWorldwithoutleavingthecomfortofyourhome?We'llmakeitpossibleforyou!Therugsarehardwearing,anddonotsoileasily.Youwillfindthattheconsignmentsupportsourclaimtosellthebestrugsofthiskindatareasonablepriceatanytimetoanypersons.Comparedwithotherproducts,thisproducthastheadvantageof…Unlikeotherproducts,ourproductissuperiorintermsofperformance,physicalfeaturesandetc.Adiscountof2%onthetotalvaluewillbegrantedifyoucouldmakepaymentwithin15daysofdelivery.Theyare20%lowerincostcomparedwithourpreciousonesandothercompetitors.Iamcertainthatyouwillbeinterestedinournewtoothpaste.ArousinginterestBusinessEnglishWriting14商务英语写作Lesson15SampleSentencesThelargememoryofourhandheldPCwillallowyoutorunthelatest,mostsophisticatedsoftware.Nomoreneedforaseparatefaxmachine.Ourhigh-speedmodemprovideshassle-freeonlineaccess.WithourDX200DigitalPhone,you'llgetthewholeworldatyourfingertips!Tocelebratetheopeningofournewstore,we'lltake10%offanyitemyoupurchasebeforeMay31.We'llofferyoualimitednumbertobesoldat15%belowlistprices.Onthesesalesweshallallowyouaspecialdiscountof10%.Youwillreceiveaspecialdiscountof15%,anoffertobemaintaineduntilMay31thisofferisgoodthroughMay31ProvingbenefitsBusinessEnglishWriting15商务英语写作Lesson15SampleSentencesTheprogramwillrunfromMay15toMay31.Youmaybeabletoprofitfromspecialtermsonyourinitialorder.YouwillbepleasedtofindthatGreenMartgivesyou15%offthenormalretailprice.Weofferspecialsavingsprogramsbasedonthenumberofmachinesordered.Now,thankstobreakthroughsinmicro-chiptechnology,wecanofferyouadigitalcameraatpricesfarlowerthanyouwouldexpecttopay.Theenclosedcouponswillenableyoutosampleawiderangeofourproductsata20%discount.ProvingbenefitsBusinessEnglishWriting16商务英语写作Lesson15SampleSentencesTotakeadvantageofthisspecialoffer,CALLNOW!Toorder,calltoday1-800-000-0000.GoaheadandwinamoststylishEleganzaWatchofyourchoice!Hurry!ThecontestendsMay31.Actnow!ThisofferendsMay31.Thisoff