商务英语写作课件

AnEnglishCourseinBusinessWritingShuleiPeiFundamentalsofBusinessWriting•Objectives•Understandthedifferencesbetweenbusinesswritingandschoolwriting•Knowtheprocessofeffectivewriting•Understandtheprinciplesofbusinesswriting•DealwiththeculturalandethicalissuesinbusinesswritingWhatisWriting?•writingasanencoding-decodingprocessThewriterencodesinformationinwords,whichisthendecodedbythereader.SchoolWritingVSBusinessWriting•Schoolwriting:•intheformofessays,thetopicorthemeisassigned,theinformationgivenisrarelynew,complicatedstructure,crowdinformationintoalimitedspace…Businesswriting:communicateinformationDemand-supplyrelationshipTheprocessofwriting•Writingasprocess•Wewillillustratetheprocessbyintroducing7stepsforwriting,aslistedbelow:•Clarifyingyouraim•Identifyingyourreaders•Makingageneralplan•Sketchingasynopsis•Draftingyourtext•Puttingthedraftaside•RevisingandeditingPrinciplesofbusinesswriting•Threemajorprinciples•Clarity•Consideration•CorrectnessClarity•Wordchoice•Sentenseandparagraphconstruction•Useoffacts,examples,andvisualaids1.Wordchoice•SayDon’tsay•BigSubstantial•Home,houseDomicile•UseUtilize•ForForthepurposeof•NeedHaveneedfor•BecauseDuetothefacethatWordchoice•SayDon’tsay•Toissuetopromulgate•Payremuneration•Aboutcirca•Duringduringtheyearof•Ofteninmanycases•SinceforthereasonthatSentenceandparagraphconstructionEconomicalWordyWillyoupleasereturntheenclosedcardandarrangeaconvenienttimeforaninterview?AtthistimeIamwritingtoyoutoenclosethepostpaidappointmentcardforthepurposeofarrangingaconvenienttimewhenwemightgettogetherforapersonalinterview.SentenceandparagraphconstructionEconomicalWordyIamwritingabouttheRussellaccounttolistpotentialissuesbeforetheclient’svisit.IamwritinginordertolistthepotentialissuesinregardtotheRussellaccountinadvanceoftheclient’svisit.Useoffacts,examples,andvisualaidsConcreteGeneralThesebreaksstopa2-toncar,traveling60milesanhour,within240feet.Thiscomputertypes1000personalized150-wordcampaignlettersinonehour.Thesebreaksstopacarwithinashortdistance.Thiscomputerreproducescampaignlettersfast.Consideration•You-attitude•TactfulwaytoblameyourreadersYou-attitudeYou-attitudeWe-attitudePleaseenclosethesalesreceiptwiththemerchandise,sothatwecanprocessyourrefundpromptly.UniversityBookswillopenanewstoreheretoserveyou.Congratulationstoyouonyour…Wemustreceiveyourreceiptwiththemerchandisebeforewecanprocessyourrefund.UniversityBooksisproudtoopenanewstorehere.Iwanttosendmycongratulations…TactfulwaytoblameyourreadersTactfulBluntSometimespolicywordingisalittlehardtounderstand.I’mgladtoclearupthesequestionsforyou.IfIunderstandyourlettercorrectly…AsmentionedinmyMay15lettertoyou…Obviously,ifyou’dreadyourpolicycarefully,you’dbeabletoanswerthesequestionsyourself.Yourletterisnotclearatall.Ican’tunderstandit.ApparentlyyouhaveforgottenwhatIwroteyoutwoweeksago.Correctness•Theformalityoflanguage•RightapproachesTheformalityoflanguageFormalinformalAnticipateAscertainConflagrationEndeavorInterrogateprocureExpectFindoutFireTryAskGetRightapproachesThedirectapproachTheindirectapproachInterculturalawarenessinbusinesswriting•ImproveEnglishwritingskills.•Studyyourowncultureandbeawareofhowitdiffersfromothercultures.•Acquireknowledgeaboutothercultures•Limittheuseofmetaphorsandotherculture-relatedexpressions.•Don’ttranslatecolorfulidiomsfromyourownlanguageintoEnglish.•Makeefforttocommunicatewithsensitivityacrosscultures.Ethicalissuesinbusinesswriting•Whensendingbusinessmessages,weshouldnotintentionallyuselanguagethatexaggerates,manipulates,discriminates,anddeceives.•Weshouldwriteclearlysothatreaderscanunderstanduseasilyandquickly.Intentionallywordyandimprecisemessagesareunethical.SomestatesintheUnitedStateshave“plainEnglish”lawsrequiringbusinessestowritepolicies,warranties,andcontractsinlanguagecomprehensibletoaveragereaders.Ethicalissuesinbusinesswriting•Weshouldstrivetopresentallrelevantfactsinbusinesswriting.Neverletpersonalopinionsdistortamessage.•Weshouldacknowledgethewriterswhoseideasweuseorquote.Exercises•1.Whatarethemajordifferencesbetweenschoolwritingandbusinesswriting?•2.Whatdoyouthinkabout“writingasacreativeandrecursiveprocess”?•3.Inwhatwaysareinterculturalandethicalissuesrelevanttobusinesswriting?以何种形式是不同文化和伦理问题有关的商务写作？•4.Writeasalesletterintheformatyouknow.Keeptheletteruntilyoufinishthiscourse.Rewritethelettertoseethedifferencebetweenthetwoversions.你知道的格式写封销售的信。将这封信一直保留，直到您完成本课程。重写这封信，查看这两个版本之间的差异。5.Rewritethefollowingsentencesbasedontheinstructionsinthetext.Youmaynotdoitwellnow,butyouwillafteryoufinishthecourse.i.Hewenttothefairforthepurposeoffindingapartner.ii.Weplantogiveconsiderationtotheideaatthemeeting.iii.Itisnecessarythattheprojectbefinishedbynextmonth.iv.WeareinreceiptoftheletteryousenttousonMay24.v.Itisknownthatwemustreducethelaborforceby20percentinordertocutthecost.5.Rewritethefollowingsentencesbasedontheinstructionsinthetext.Youmaynotdoitwellnow,butyouwillafteryoufinishthecourse.1.Wewishtoletyouknowthatwefullyappreciatetheconfidenceyoureposedinus.2.Thecoursewillbeofbenefittohiminhisaccountingwork.3.Itisnotthedesi