商务英语函电unit_2

Unit2EstablishingBusinessRelations建立业务关系世纪商务英语外贸函电BasicKnowledgeConcernedLetter-writingGuideOtherCommonlyUsedExpressionsandSentencesSampleLettersPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentsPartOneItisfairlytruetosaynocustomer,nobusiness.Toestablishbusinessrelationswithprospectivedealersisoneoftheimportantundertakingseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Establishingbusinessrelationsisthefirststepintransactioninforeigntrade.Ifanewfirm,orratheracertaincorporationofours,wishestoopenupamarkettosellsomethingtoorbuysomethingfromfirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness.1.TheSignificanceofEstablishingBusinessRelationsPartOneUsually,youcansecureallthenecessaryinformationaboutanewcustomerwiththehelpofthefollowingchannels:2.TheMainChannelsandMethodsforEstablishingBusinessRelations(1)banks;periodicals;advertisementsinnewspapers,magazinesoronTV;theintroductionfromyourbusinessconnections;themarketinvestigations;thecommercialcounselor’soffices;theindustrialchambers;thechambersofcommercebothathomeandabroad;inquiriesreceivedfromthemerchantsabroad;self-introductionbymerchantsthemselves.PartOneSometimes,akindofmiddlemanisnecessarytobringtwocompaniestogether.Havingobtainedthedesirednamesandaddressesofthefirmsfromanyoftheabovesources,youmaystartcontactingtheprospectivecustomers.Themainmethodsinclude:2.TheMainChannelsandMethodsforEstablishingBusinessRelations(2)communicationinwriting;attendanceattheexportcommoditiesfairs;contactattheexhibitionsheldathomeorabroad;mutualvisitsbytradedelegationsandgroups.Ofalltheabovemethods,thefirstoneiswidelyusedinbusinessactivities.PartOneGenerallyspeaking,thecontentsofaletterrequestingabusinessrelationshipincludetellingtheprospectivecustomershowandwheretheirnamesandaddressesareknown,self-introducing,indicatingyourdesiretoenterintobusinessrelations,orsometimesmakinggeneralinquiriesandexpressingyourexpectationforcooperationorearlyreply,etc.Whileforlettersinreplytothelettersrequestingforbusinessrelations,thecontentsmayincludeexpressingyourthanksfortheincomingletter,expressingyouragreement/desire/wishtoestablishbusinessrelationswiththeaddressorandindicatingtheactionyouaregoingtotake.3.TheMainContentsofaLetterforEstablishingBusinessRelationsPartTwoSteps/ContentsTypicalExpressionsForlettersrequestingfortheestablishmentofbusinessrelations1.TellingtheprospectivecustomershowandwheretheirnamesandaddressesareknownWewereverypleasedtoobtainyournamefrom...（我们很高兴从……处获得贵公司的名称。）Wearedelightedtolearnedfrom...that...（我很高兴……处得知……）Wehaveyournameandaddressfrom...(我们从……得知贵公司的名称和地址。)Throughthecourtesyof...,wearegiventounderstandthat...承蒙……我们得知……From…，weknow/havelearnedtha(通过……我们得知……)PartTwoSteps/ContentsTypicalExpressionsOntherecommendationof…,wehavelearnedthat…（通过……推荐，我们得知……）Yourcompanyhasbeenkindlyintroducedtousby……（……把贵公司介绍给我们。）2.Self-introducingWewritetointroduceourselvestoyouasa...（作为……,特来函自我介绍｡）Ourlinesaremainly...（我们主要从事……）...fallwithinthescopeofourbusinessactivities.（……属于我们的经营范围｡）Wearemainlydealingin...（我们主要从事……）Wehavebeenengagedformanyyearsinthelineof...（我们已经从事……多年｡）PartTwoSteps/ContentsTypicalExpressions2.Self-introducingAsyoumayknow,wesupply...（如贵公司所了解,我们可供应……）Wewouldliketotakethisopportunitytointroduceourselvesas...（我们借此机会自我介绍,我们是……）Wewouldliketotakethelibertyofintroducingourselvestoyouwithaviewto...（我们冒昧自荐,希望……）Ourcorporationisestablishedforthepurposeof...（本公司是以……为宗旨而建立的｡）Ourcorporationisspecializedin...（本公司专营……）Wehandlevariouskindsof...（本公司经营各种……）PartTwoSteps/ContentsTypicalExpressions3.IndicatingyourpurposeanddesireWearewillingto...（我方愿意……）Weexpressourdesireto...（我们想表达……的意愿｡）Wearenowwritingyoufor...（我们特致函……)Wearedesirousof...(我方很希望……)Withaviewto...,we...(本着……的意愿,我方……)Weareinterestedin...(我方有兴趣……)Weneedaregularsupplyof...(我方定期需要……)Weareinapositiontosupply...(9我方可供应……）Wewouldbegladto...(我们将乐于……)PartTwoSteps/ContentsTypicalExpressions3.IndicatingyourpurposeanddesireWenowavailourselvesofthisopportunityto...（我们借此机会……）Ifyouneed...,please(don’thesitateto)letusknow.（如果你们需要……,请(毫不犹豫)地告知我们｡）Shouldtherebeanythingelsewecandoforyou,pleaseletusknow.(如果我们还能为你们做些其他事情,请告知｡)Shouldyourequire...pleasedon’thesitatetocontactus.（如果你们需要……,请毫不犹豫地和我们联系｡）4.ExpressingyourexpectationWelookforwardtoreceiving.../hearingfromyousoon/inthenearfuture.（希望尽快收到……）PartTwoSteps/ContentsTypicalExpressions4.ExpressingyourexpectationYourearlyreplyisappreciated./Anyearlyreplywouldbehighlyappreciated.（非常感谢你们的早日答复｡)Weareanticipatingyouranswer./Weawaithearingfromyou.(盼复｡)Anyfurtherinformationyoucanprovidewillbeappreciated.(对你们提供的进一步信息,我们将非常感谢｡)Wehopethiswillbeagoodstartfor...(希望这是……的良好开端｡)Wewouldappreciateit/begratefulifyouwould...(如果贵公司……我们将不胜感激｡)Wewouldsincerelyappreciateitifyou...(如果你们能……,我们将衷心感谢｡)PartTwoSteps/ContentsTypicalExpressionsForlettersinreplytothelettersrequestingfortheestablishmentofbusinessrelations1.Expressingyourt