2010410(37)JOURNALOFHUINANVOCATIONAL&TECHNICALCOLLEGENO.4,2010VOL.10,SerialNo.37(,510520)[],,,,[];;;;[]I207[]B[]1671-4733(2010)04-0109-04DOI:10.3969/j.issn.1671-4733.2010.04.034,:,,,2080,25,20,30,,,,,,,:,,19641979,1982,1983,,,,,,,,,://////,,(1895-1925),1912,,,,,,,,,:/:,[]5[](6),,,,,33652010-10-2194-:1117989///,,:,,/////,,,,,,,,,,,,,,,,,,,,:////,,,,:/,////,,:///,,,,??/?/?,,,,,,,,,,,,/////,,,,,,,,,:///,,,:///,,,,,,,,,,,,,,,:////,,,,,,,01110:////?,,,:///,,,,,,:////////////,,///,,,,,,,,:///,,://///////,,,,,,,,,,,,,,,(),,,,,,,,,,////////,,,,;,;,,;,,;,,,,,,,,,,,,,,,,,,,,,,,,:////,,,1114:/,,,,,,,,20:[1].[M].:,1995.[2].[M].:1995.[3][].[M].,.:,1999.[4].[M].:,2004.[5].[M].:,2006.HaiziandYeceninsPoetryStylesandfeaturesCUIShu-qin(DepartmentofHumanities,GuangdongPolytechnicInstitute,GuangzhouGuangDong510520)AbstractHaiZiandYeceninaretwogiftedpoets,inessence,theyareadesperatestateofthewriter.Pre2cociousyouthhadinallofnaturehasauniquefeelingandexperience,anditisgeniuspoetsofthiscommonchild-likefaith,pureandsensitivetothebrilliantachievementsoftheirpoetry.KeywordsHaizi;Yecenin;poetry;style;feature(103)Chinese-EnglishTranslationofPublicityMaterialsofGreatExhibitionsHeldinNingbofromthePerspectiveofSkopostheoriePANJing-xian,WANGChen-jie,KONGWen(CollegeofScience&Technology,NingboUniversity,NingboZhejiang315212)AbstractThispaperaimsatexploringC-EtranslationofonlinepublicitymaterialsofgreatexhibitionsheldinNingboundertheguidanceofSkopostheorie.Regardingtranslationasanactionwithpurposes,Skopostheorieemphasizesthattranslationstrategiesshouldbedecidedbytheintendedfunctionsofthetargettext,andthusbroad2ensthevisionoftranslationstudies.Inthisstudy,theintendedfunctionsofEnglishversionsofonlinepublicityma2terialsofexhibitionstogetherwiththeirpurposesandtranslationbriefareinvestigated;basedonacriticalanalysisoftranslationproblemsarisinginonlinepublicitymaterialsofexhibitionsheldinNingboconductedundertheframe2workofSkopostheorie,someimprovedtranslationsaswellasconcretetranslationmethodsareprovided,suchasad2dition,deletion,andreformulation.KeyWordspublicitymaterialsofexhibitions;Skopostheorie;translationproblemsandstrategies21110