安利公司产品定价策略分析

4114Vol．11No．4200912JournalofHebeiSoftwareInstituteDec．20091673-2022200904-0001-052009－07－061963-、、1983-。1221.0710002.071002。。。F274A。。。、、。200。200817828%。[1]。。。、··1959L.O.C。40《》500。“Amway”40080、、、。。。12。12。、Amway1C104.00/11067.00/100B102.00/9068.00/100144.00/10068.00/100152.00/10068.00/10011112208.00/12545.00/50700.04525.00304.00/5078.00/15224.00/7540.00/15。、、、。、。。。“”“”、。“”。“”。、。。、。。、、、。。1979。。。。、。。2006CNAL。CNALCNAL、4155。。、、、、。。[2]1.、、、。、。。24。、。。。、。。。。“”。。“”“”“”。。。2.。。20001045%。。。[4]、、、TV。。3.、。、“、”100%。1997“、”100%“”。。19991030~40%。“”。。、、、31111。1999、3～4。“+”。、。。[5]、、、。。5。。、、、、。。。。。。[6]30%20%。。、。、、、、、。。。。、、。、。1.N．2009-03-07.2.J．20025129-133.3.D．2005.4.———M．2004.24411115.———J．200221124-127.6.M．2005.7.J．2002233-34.AnalysisonProductPricingStrategiesofAmwayLIUBo1JINLi-li2LISong21.HebeiSoftwareInstituteHebeiBaoding071000China;2.SchoolofManagementHebeiUniversityHebeiBaoding071002ChinaAbstractTheproductpricingstrategyisveryimportanttoenterpriseinthemarketingstrategy.Theproductpriceisamoresensitivefactorinthemarketing.Itdoesnotonlyaffectdemandandthesuppliesbutalsoisanenterprisecompeti－tionmethod.ThereasonandstrategywhyAinleytobeabletoobtaintheroaringsuccesshavebeeninvestigatedbasedonproductspricingstrategywasanalyzedinordertoprovideusefulexperienceandlessonsfordevelopmentofsimilaren－terprisesinChina.Keywords:marketing;pricingstrategy;Ainley。、、。、、、、、、、。。。、、、、。《》“。”“”。。“”“”。1．M.1981.2.M.2001.3.J.20052.4.J.20057.HowToCarryOutthe“TwoTransition”EducationonVocationalCollegeStudentsMIAOBinComputerEngineeringDepartmentHebeiSoftwareIstituteHebeiBaoding071000ChinaAbstract:Vocationalcollegestudentsareaspecialsocialgroup.Low-gradecollegestudentsfacethetransitionfromsecondaryschoolstudentstocollegestudents;high-gradecollegestudentsfacethetransitionfromthecollegestudentstoemployees.Theirmentalstatechangesfromimmaturetomaturestepbystep.Soitisparticularlyimportantcarryoutthe“twotransition”educationandguidance.keyword:twotransitionvocationaleducationstudentsguidance424